Tmall New Wind Is Still One Million Products First

Last year, the new fashion of Tmall autumn and winter went on line for three days, and consumers swept 5 billion yuan to start the new product. In the winter, spring, Tmall's new style activities still look better. Last year, the international brands Gap, Topshop and Zara all had a good harvest on the first day. The women's clothing brands, such as La Natsu Bell and MO&Co, were amazing sales.

According to official information from Tmall, during the new fashion this year, Tmall joined more than 5000 brands including Burberry, Lancome and MINI, starting with more than one million pieces of goods, which increased by more than 3 times over the same period last year. Among them, 24 well-known international brands for the first time for Tmall consumers for new products and new services.

In the past few years, some offline brands have been stationed in Tmall, but the new products on line and offline are seriously unequal, leaving users with the impression of low price and tail goods. In fact, this situation has changed dramatically. Under the guidance of Tmall, the new product has become the standard of the industry. It has completely changed the old habit that the Internet can only sell discounted products in the past season. AI media consulting CEO Zhang Yi The electricity supplier is the most convenient and fashionable consumer carrier at home and abroad. business Choosing this place as the starting point for new products will be a trend.

Reporters learned from Tmall that only the women's clothing brands that participated in this new style activity had nearly 20000 shopping malls in the same category. The 1200 products of the special group under the line were all synchronized to the line. La Natsu Bell provided 300 synchronized products under the line, and MO&Co also had more than 120 shopping malls with the same product. In this way Product richness It can fully meet the needs of consumers who do not go out shopping.

Last year, more than 130 international clothing and apparel brands concentrated in Tmall, playing an important role in Tmall's "brand fashion" strategy. As of 16 yesterday, the US fast brand Gap was nearly 10% out of stock, and Topshop sales of British high street brand increased 4 times. Sales of Spanish brand Zara without any discount also exceeded 150% of 150% on weekdays.

In addition, some of the brands that were popular on weekdays also gained a lot. As of yesterday's 16 hours, La Natsu Bell's turnover had reached 12 times that of the daily market. The MO&Co turnover has just reached 3 times that of Paris's old Buddha. The group's whole store turnover increased by 100% compared to the same period, and the daily new products accounted for about 45% of the whole store. VeroModa Tmall flagship store reached the volume of the whole year under a line store in less than 12 hours.

In 2014, the new fashion activities of Tmall autumn and winter caused consumers to cram for 5 billion yuan of new products. Before this experience, Tmall merchants made preparations for this new trend. At the same time, the 300 stores in the La Natsu Bell line are shipped at the same time. Consumers can receive the goods most quickly the next day. In March, MO&Co realized the O2O mode of the synchronous delivery of multi regional stores in the country, and about 300 stores under the line will also deliver goods for this hot sale.