Shop Site Selection Is Very Important To Start Shop Key Steps

In western countries, site selection is regarded as one of the three major resources needed before opening up, because the location of a specific location determines whether the chain store can attract limited distance or the number of potential customers in the area, which determines that the chain store can get the sales income level, thus reflecting the value of the location as a resource.

The importance of shop location selection is mainly manifested in the following points.

(1)

Choice is a large and long-term investment, which is related to the future development of enterprises.

The store location of chain stores, whether leased or long-term investments, is related to the future development of enterprises.

Once confirmed, a large amount of capital is needed to build shops.

When the external environment changes, the business elements such as non insurer, money and material can be adjusted accordingly because of its long-term and fixed characteristics.

(2) the shop site is

The important basis for determining business objectives and formulating business strategies is that different regions have different social environment, population status, geographical environment, traffic conditions, municipal planning and other characteristics, which restrict the source and characteristics of customers in their respective areas and the choice of chain stores for commodities, prices and sales activities.

(3) whether the location of the store is suitable is an important factor that affects the economic efficiency of chain stores.

The proper location of an enterprise means that it has the advantage of "geographical advantage".

In the same industry stores, if the scale is the same, the commodity composition and the service level are basically the same, good shops will surely enjoy better economic benefits.

(4) store site selection should adhere to the principle of "convenient customers", so as to save customers' purchase time and satisfy the customers' needs to the maximum extent. Otherwise, customers' trust and support will be lost, and enterprises will lose their survival basis.

Enterprises must understand their

Through the understanding of these conditions, the quantity and income level, occupation distribution, consumption characteristics and preferences of the residents or specific target public in the central circle, secondary exposure and marginal circle, and the understanding of the situation in the rural areas, we can have a better understanding of the quantity and quality of the customers.

A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park.

Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.

Only shops with convenient pportation can provide convenience to consumers and attract more customers.

Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, attention should be paid to the impact of urban planning on pport facilities.

Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop.

Enterprises must catch and grasp the development trend in time.

The determination of plug area in super market can be determined according to the estimated sales quota.

In addition, we should pay attention to other factors.

For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc.

It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.