China Is Aiming To Expand Its Sub Brand L2.

Mainland China's men's wear shares, which were poor in the consumer market, achieved good results last year. The net profit increased by 7.52% yuan per year, earning 550 million yuan.

During the period, there were more than 3000 shops in the group, and the strategy of "improving quality and not raising prices" attracted customers. It also adjusted sales channels to improve network efficiency, so that the overall profit rebounded, including the rectification of the main brand "LILANZ".

Close to or close to 397 shops with low efficiency and lack of profit.

In addition, the group is also expanding.

The better sub brand "L2" will expand the four growth potential provinces in Henan, Shaanxi, Hunan and Hubei.

Group this year

The pace is still more prudent. The total number of stores in the main brand will remain at the end of last year, and 2783 stores will continue to be renovated. The remaining 300 shops will continue to be renovated for a period of 3 years to upgrade the brand image. The stores in the provincial capitals and prefecture level shopping malls will increase by 20 to 30, which is expected to enhance the overall store efficiency.

As for the sub brand this year, the net shop target is expected to exceed 20.

With the improvement of the group's sales network, we believe that this year's same store sales can achieve the growth of medium to high number of units.

In addition, the order volume of the two brands of the group in spring and summer this year continued to grow, reflecting the continued confidence of distributors and expected that the order volume will be good.

At the same time, the group's first 2 months of this year's same store sales can still maintain the steady growth pace of orders in the second half of last year, and the stock price is expected to catch up with the success.

The group's current price is forecast to be 8.92 times earnings and the interest rate is more than 7%. It is suggested that it can be returned below 5.5 yuan, and it will be 6.3 yuan or 5 yuan.

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Recently, the opening ceremony of the China fashion design capital, Beijing Institute Of Fashion Technology, with the opening ceremony of Li Chen, the famous trend host, opened the strong dialogue between the national brand "Hai Lan Jia" for "Chinese men's dress problems, how to improve the design style and taste of men's clothing in the future, and how to provide the soil and environment for the new forces of the design community".

At the forum, Zhou Lichen, director of Commodity Center, "the leader of Hai Lan", is also the core figure of the brand. It also includes the dean of Beijing Institute Of Fashion Technology, vice chairman of China Fashion Designers Association, vice president of China Textile Engineering Society, Liu Yuan Feng, and new designer Zhou Xiangyu.

As a senior representative of "Hai Lan's home", Chow said in his speech: "the reason why Hai Lan's family has its achievements today lies in the correct strategic direction.

We pay attention to quality, pay attention to cost performance, and are determined to bring good and fashionable clothes to everyone and let consumers benefit.

At the same time, we are determined to support young designers who have ideas. We know that only by constantly injecting fresh blood can we maintain the brand's longer development.

President Zhou and President Jia Ronglin announced that Hai Lan's home and the northern clothing cooperation "Hai Lan home's China Men's wear new talent design and training fund" was established and awarded to 5 outstanding student representatives. We hope that we can work together to cultivate the new strength and make the cutting-edge and excellent design for the market.

I believe that after this forum, we will consolidate the status of the national brand of Hai Lan home, and become more and more stable in the fashion of a fashionable, more professional and more fashionable men's wear brand line after the new design is integrated into the blood.

"Hai Lan home", as the most influential and most popular brand in men's clothing market, has never changed its professional attitude in the field of national men's wear.

In 2014, the brand name of the brand sponsored the new variety show aimed at young people, such as running, brothers, and the strongest brain.

In the sense of mission that shoulders the development of industry and the promotion of national image, Hai Lan's family insists on constantly innovating in product design and research and development.

"We have almost 3000 to 5000 SKU products," said Zhou Zhou, a brand soul. "Such a large volume requires special management to design and develop.

At present, there are nearly two hundred design units in collaboration with Hai Lan's home. This brainstorming development mode integrates the excellent resources of the whole society.

Zhou also explained the goal of this activity again: "Hai Lan's home understands the Chinese market, and knows most Chinese men what they are wearing.

We sincerely hope that through our discussions and collaboration with industry leaders, academic experts and cutting-edge designers, Chinese men will be able to dress better in the future.

This time we are working together with China's fashion capital Beijing Institute Of Fashion Technology to hold the "Hai Lan Li new forum", together with experts, professors and designers to discuss the status quo and future of Chinese men's wear.

At the same time, we also understand that the improvement of the national attire style must be started from the younger generation's "design education and practice". We have the duty and obligation to help train the new generation design force in our country and inject more fresh blood into the design of Chinese men's wear.

From "men's Wardrobe" to "national brand", "Hai Lan's home" believes that after this deeper and deeper academic and fashion communication, it will definitely move forward towards a more brilliant future.