Exclusive Interview With MANMADE NATURAL (Design Director Tonny)

MANMADE NATURAL (breaking ink) is a high-end design menswear series with a sense of design and fashion. The design team is led by Hongkong design director Tonny.L.S.S. The brand target customers are 25-40 year old gold collar, senior white-collar, art designer, actor and so on, because they have a unique understanding of fashion and life, and have higher requirements for personalization and cultural taste. After several years of development, it now has sales outlets and partners in Italy, Germany, the United Kingdom, Japan, Korea, Singapore, Hongkong, China, Taiwan and Beijing, Shanghai, Guangzhou and Hangzhou.

Reporter: MANMADE NATURAL (breaking the ink) this brand is very famous when it listens to its name. Can you tell us about the brand positioning?

Tonny:MANMADE NATURAL. brand The inspiration comes from the famous painting technique of Zhang Daqian, the famous painter of Chinese painting, which combines ink and ink, and naturally spreads. The brand wants to show the perfect integration of oriental charm and Western form and build profound artistic connotation. MANMADE NATURAL (breaking ink) respects traditional handwork, highly diversified design and expression techniques, keeps fashion pursuit, and focuses on developing fabrics of various materials and improving production processes. Through careful consideration of details, fashion is full of artistic sense and sense of hierarchy. Our target customers are mainly 25-40 year old gold collar, senior white-collar, art designer, actor and so on, because they have a unique understanding of fashion and life, and have higher requirements for personalization and cultural taste.

Reporter: this fashion week in Shenzhen is dominated by women's clothing. Will MANMADE NATURAL be used as a Menswear brand in the show setting and pay more attention to men's characteristics?

　　 Tonny The theme of this Shenzhen Fashion Week "MANMADE NATURAL 2015 A/W" is derived from "nature", inspired by photographer Bernhard edmair's photo, a Erta Ale volcano in Ethiopia. Therefore, in the aspect of clothing color, volcanic lava, volcanic ash and a series of earth color system will be used as the main tonal, the details of magma red run through series; the technology is consistent with the development of M.N water treatment process, which will be presented on ready-made fabrics. As for the setting of the show, we always follow the vanguard line. Therefore, besides the vanguard of costume design, there will be other avant-garde elements such as avant-garde music, but at the same time, they will also pay great attention to practicality.

Reporter: what will be the most anticipated performance of the first fashion week in Shenzhen?

Tonny: I am more optimistic about the commercial landing of the first Shenzhen fashion week. Before that, we also participated in many fashion week in many other cities in China, but the feeling was to build a T station. But this time I noticed that the Shenzhen fashion week had gathered a lot of buyer resources, and even many foreign buyers. In addition, showroom and other spaces were also set up. I personally feel that this Shenzhen fashion week is relatively mature and systematic in the business matching. Therefore, I am also looking forward to MANMADE NATURAL (break the ink) to take this opportunity to go further and further.