Tips For Choosing Brand Names When Joining Clothing

Now that you have to open a shop, you should first know something about the clothing market in your city, especially if you intend to open the surrounding business circle of the shops, do some investigation, and do your best.

What kind of climate characteristics do you have? What are the consumption levels in your area? What clothing brands do you have around your shop? What are the styles? What are the main consumption groups? What kind of clothing can you accept?

Sell well?

If the main crowd around your shop is a student, then you can't choose a business suit, casual wear and sportswear will be a little better; if you shop around a lot of casual wear brand, competition is particularly fierce, then you can misplace the scope of business, the target is locked in ladies wear or sportswear, the effect will be much better......

This is your goal.

The scope has shrunk to a certain extent, and several candidate brands have already been generated, and then you can choose the items according to the items mentioned later.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can directly ask the Brand Company for its past sales data, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product?

Third, it depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

A mature

The plan must be carried out for a long time in its internal research and demonstration, and training has been done at all levels at the internal level.

Therefore, the internal operation of branded apparel companies is clear. When asked about different levels of company personnel, all answers will have very consistent content. If the questions and answers are different, then the operation of the brand is very big.

The establishment of clothing brand alliance must be completed in a professional person or organization. Because of this, it has a distinct normative nature, such as enterprise's data, policies, document format, enterprise wall system and cultural content, the mental outlook of employees, etiquette and words, or from the simplest business card, a phone call level, you can observe the brand strength of the enterprise.

Before joining the alliance, we must consider whether the enterprises that join in it are financially stable, and we should try to observe several stores that have already joined. We can see whether their operation is good or profitable, because the general companies only have the franchisees who are willing to join, and look at some good performance demonstration shops, but that is not allowed. The franchisees still want to run more by themselves.

Can you join the company to give you enough profit margin? Just looking at the surface discount and exchange rate is far from enough. There are many hidden items that may not be seen.

Let's make a rough calculation.

The inputs you need include: store rents, shop decoration costs, goods capital, staff salaries, monthly store daily expenses (water and electricity charges, etc.), various taxes, etc.