Textile Industry New Industries To The Good Direction Of Development
The export of knitted goods is better than expected capacity.
December 4th, China
Knitting industry
The Fifth Fifth enlarged meeting of the association was held in Panyu, Guangzhou.
In 2014, the export of the entire knitting industry was better than expected, and the economic rebalancing achieved initial results.
Judging from the current situation of the industry, although the growth potential is large, the resources of enterprises are few, the export oriented economy is highly coincident and the competition is intensified.
All kinds of costs are rising rapidly, but the efficiency of digestion costs is still not matched.
Editorial comment
At present, the initiative to adapt to the "new normal" and accelerate pformation and upgrading has become the fundamental task of the development of China's knitting industry. In the future, the industry should focus on the adjustment of human structure and industrial structure in order to better adapt to the economic development under the new normal.
Therefore, for enterprises, when studying the product mix, they should adjust to the changes of consumers' demand and consumption in the future.
In terms of industrial structure adjustment, we should pay attention to the pformation from individual advantages to system advantages, and do a good job in the innovation of platform economy and organizational groups.
With the advent of the era of 4 intelligent manufacturing, we must strive to grasp the important development direction of the Internet plus the Internet of things.
Warp knitting industry urgently needs to "bubble" and "go against".
Key words: volume and price rise
News clue
In the first three quarters of 2014, the main business income of China's warp knitting enterprises above designated size was 116 billion 660 million yuan, an increase of 8.2% over the same period last year.
It accounts for 23.86% of the total knitting industry.
The export volume of warp knitting industry was $5 billion 535 million, an increase of 16.35% over the same period last year.
The number of exports increased by 29.7% compared with the same period last year, and the export average price dropped by 5.6% over the same period last year.
As of January 2014, the number of lace machines in China reached 12500, and the number of lace machines accounted for nearly 1/4 of the national warp knitting machine.
In 2013, the number of new lace machines in China increased by 1920, an increase of 74.5% over the same period last year, equivalent to the total sum of new machines in 2008 ~2010 years, and 3 years.
In the first three quarters of 2014, China's lace products showed an increase in volume and price in the international market.
Editorial comment
In 2014, under the new economic normal situation of "the change of government, the market and enterprises," the warp knitting industry showed a new trend: first, "bubble".
Market factors lead to the elimination of "bubble type" enterprises; market factors lead to digestion, structural overcapacity and structural adjustment.
The two is to go to the industry.
The key is to go to the "bad temper" of entrepreneurs, to the "hostility" of employees, to "corporate culture", "bad temper" of the system, and the "bad temper" of products.
The ninety-sixth session will meet you in the new time.
Key words: schedule adjustment
News clue
In April 8th, the ninety-sixth China was focused on "meeting".
Knitted and Cotton Goods
The fair will be opened at the Shanghai New International Expo Center.
Compared with previous years, the exhibition has adjusted its schedule from March to April.
This exhibition area of 30 thousand square meters, including the production of knitted underwear, home wear, corset, knitted cotton bedding and silk underwear, silk bedding exhibitors nearly 300 exhibitors, tens of thousands of exhibitors, including many well-known international enterprises and professional buyers.
Editorial comment
On the surface, it is only a simple time adjustment, but behind it is the good intentions of the organizers.
The 1 months after the exhibition will be of great help to exhibitors.
First of all, it can provide more time for exhibitors to prepare and prepare for exhibitors.
Because in the past, the development time of "China Acupuncture Association" was not long after the lunar new year. Many enterprises should immediately prepare for the March exhibition after the holidays. The time is relatively intense, which is not conducive to displaying the brand strength and enterprise spirit in a short time.
Secondly, usually April is an important time for textile enterprises to focus on new products. Therefore, the organizers choose to carry out the theme at this time. The purpose is to facilitate the integration of exhibitors and new products, which can not only save the cost of exhibitors, but also expand the promotion of brand new products.
SIUF2014 small underwear delivers Oriental Fashion
Key words: Chinese culture
News clue
On May 9, 2014 ~11, SIUF2014 China (Shenzhen) international brand underwear Exhibition (hereinafter referred to as SIUF2014) was held at Shenzhen International Convention and Exhibition Center.
The exhibition area increased by 20% to 58 thousand square meters, and more than 500 underwear, accessories and machinery enterprises attended the exhibition.
Editorial comment
SIUF entered the ninth session, explaining the concept of "small underwear, big fashion and big culture", which is also an object of this year's exhibition.
This year, underwear exhibition combined with underwear in Chinese history.
Classic costumes
The belly button and the Chinese culture quintessence face, put forward an innovative idea: do a belly carrying Chinese culture, so as to promote the Chinese underwear brand to the world, and realize the world dream of Chinese underwear.
Zhang Fengwei, Secretary General of the Organizing Committee of lingerie exhibition, said: "underwear is not as simple as some people think" only two pieces of cloth, "which contains unique cultural characteristics.
It is especially noteworthy that the fashion show on the opening ceremony of the opening show is worn by the old silk fabric enterprises, and the famous designers from other countries are leading the design of dozens of exquisite belly pads, presenting the perfect combination of traditional national craft and modern popular elements, art and time.
PH Value fashion first sinks, which highlights the international standard.
Keywords: International Cooperation
News clue
On October 20th ~22, PH Value fashion first exchange and i2i Pure's brand exhibition Pure, launched "PH Value &Pure Shanghai" (referred to as P&P), and China international textile fabrics and accessories (Qiu Dong) Fair in the same period, of which the museum is the clothing OEM processing hall, the museum is the brand women's clothing hall.
Editorial comment
In 2014, PH Value changed not only its name, but also its customer resources.
Participating in PH Value fashion first exchange is an important step for overseas exhibitors to step into China, and also a new breakthrough in international cooperation.
Yang Shibin, assistant to the president of the China Federation of textile industry and President of the China knitwear industry association, said in an interview with reporters that the exhibition not only introduced the international fashion trend beyond the top line of the international market, but also helped domestic designers and breakthrough garment manufacturers to find a better channel.
In addition, domestic and foreign brand names also have their own advantages.
In the series of products, foreign brands have advantages in product design, classification, quarterly and wearing occasions. The advantage of domestic brands lies in channel construction and understanding of consumer demand.
Warp knitting design competition promotes enterprise innovation and makes design move the market.
Key words: competition pformation
News clue
This year's Ninth China International warp knitting design competition still holds the aim of "inheritance and innovation", striving to innovate the form of competition, and pform professional events with clear goals and precise market positioning, and serve the development of industry more directly.
Editorial comment
As an important branch of knitting industry, warp knitting has become one of the fastest growing and most potential industries in the textile industry.
From this year's competition situation, more and more enterprises begin to attach importance to R & D, or use new raw materials and new technology, or make innovative products different from the market by changing the weaving way, so that enterprises can stand firm in the fierce market competition.
At the same time, more and more garment designers are inclined to express their creative design by weaving products, which opens wider market for warp knitting industry.
The holding of the 9 competition has increased the consumer's awareness of warp knitting industry and products, expanded the use of warp knitted products in the industrial chain, and nurtured more excellent design talents for warp knitting industry, which provided a fashionable and broad platform for promoting the continuous development of warp knitting industry.
Industrial clusters should seek breakthroughs in change and create business opportunities.
Key words: win in change
News clue
In July 3rd, the 2014 China Knitting Industry Development Forum and the third annual China knitting industry cluster annual meeting was held in Liaoyuan, Jilin, China's famous city of socks industry.
The theme of this conference is "brand, innovation, fashion and Upgrading -- brand and marketing in the Internet Era".
The whole forum lasted 3 hours, and the atmosphere was warm and packed.
Editorial comment
In this forum, the industry has given high attention and expectation to the new ideas and new directions of the knitting industry's innovation and development in the future.
Liu Dongsheng, deputy director of the fashion and creative industry development research center of Donghua University, believes that brand value is the first, rather than marketing. First, we should pay equal attention to consumption and respecting consumption habits; the Internet is not a channel to make products based on the Internet; we are concerned not with interconnection but mobile terminals.
The globalization of brand brings more uncertainty. It is both an opportunity and a challenge.
Yang Shibin, President of China Textile Industry Federation and President of China knitwear industry association, pointed out that enterprises should seek breakthroughs in "change" and create business opportunities.
Hosiery industry is changing rapidly. Brand building has become the key to winning.
The market needs high quality and famous brand socks.
Therefore, socks enterprises need to use good brands to develop the market.
郑敏泰获行业最佳公益奖安
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