Shandong Actively Promotes Transformation Of Textile And Garment Industry

In recent years, domestic textile and garment industry has not been very prosperous due to many unfavorable factors such as market demand and cost rise. As a major province of textile and garment industry, Shandong has recently introduced a plan to consolidate and enhance traditional competitive advantages with innovation and speed up the transformation and upgrading of industries.

According to "Shandong news" reported by the news center of Shandong radio and TV station, in the implementation plan, six major aspects, such as industry upgrading and innovation platform construction, have become the focus of Shandong textile and garment industry's future development. We should speed up the upgrading of garment industry and brand innovation, enhance and expand the manufacture of popular fashion brand products, and build the top brands and first-line brands of Shandong clothing. Groom, a leading producer of western style clothes, has adjusted the brand strategy and launched two new series of youth fashion and wedding.

Chen Yujian, chairman of Limited by Share Ltd's men's wear, said: "with the growth of these young consumers, the growth of these young consumer groups after 80, especially after 85, their understanding of fashion and pursuit of life and taste put forward some new challenges to us. Therefore, we must do some transformation and adjustment to catch the needs of these new consumer groups."

　　 product Transformation and upgrading of competitiveness also need innovation support. The plan proposes that we should strengthen the construction of industrial innovation platform and enhance the overall competitiveness of the industry. There are more than 8000 kinds of fabric designs introduced annually by Lu Tai textile design and research and development center. Among them, elastic fibers will be added to the fabrics developed and manufactured, so that they can be low elastic, shot or even high.

Wang Fangshui, chief engineer of Lu Tai textile Limited by Share Ltd, said: "cloth production is 15 million meters per year, and profits are 10% to 20% higher than that of ordinary fabrics."

In 2013, Shandong The province's textile and garment industry has achieved 11437 billion yuan of main business revenue, ranking the forefront of the same industry in the country. According to the development plan, by 2017, the province's textile and garment industry will achieve 1 trillion and 900 billion yuan in main business income, cultivate 10 independent brand enterprises with strong influence. By 2020, the main business income will reach 2 trillion and 780 billion yuan, an average annual increase of 13.5%. product Quality and brand influence reach the international advanced level.