Why Is The Promotion Of Clothing And Shoes And Hats Still Warm In Autumn And Winter?

Here world Clothing and shoes Xiaobian network to introduce to you is outdoor brand new promotional efforts to increase, sales of physical stores are still warm.

In autumn and winter, clothing practitioners are seen as selling season. Although the clothing brand before the national day changed to the new style of autumn and winter, the coming of national day did not bring the growth of the shop crowd, and the clothing sales of the shop were still warm. Many of the clothing brands in the market have changed to autumn and winter clothing, and many brands have been promoted by twenty percent off, thirty percent off or even half off. Although sales promotion is not small, apart from the special promotion area which attracts more people, there are not many people buying clothes in department stores.

In a shopping mall in Beijing clothing Promotional areas, JACK WOLFSKIN and Pathfinder are making big efforts to promote sales. Jack Wolfskin is full three, and the Pathfinder is 50 percent off. These promotional areas are very popular, and often have to queue when paying. Sales staff said that participating in the sale outside the store will be relatively cheap, and the flow of people is very large, and sales are good. As the price of the goods sold by the enterprises is very close to the people, it can change the inherent impression of the high price of the consumer's shopping mall, which is very helpful to the drainage of the shopping mall.

From the spot price comparison, we can see that online sales of clothing brands are not necessarily cheaper than the promotion price of physical stores. Pathfinder outdoor brand half off promotion, the original price of 439 yuan / pairs of women's hiking shoes, after the discount price of 220 yuan / double. In the Jingdong mall, the shoes of the same shoe are priced at 206 yuan / double, but the pair of shoes that cost the original price of 499 yuan / pairs is priced at 250 yuan / double after the discount in the mall. Market The selling price is 299 yuan / double.

China Textile Industry Federation related personages indicated that the department store in previous years the clothing price is too high has pushed away quite a part of consumers. With China's economic development entering the "new normal", the clothing market also has a process of returning to reason and returning to a reasonable price performance ratio. The clothing sold in department stores should gradually return to the acceptable price range of ordinary consumers.