"Fast Fashion" Brand Continues To Be Hot.

In Shenyang city's middle street, Taiyuan street, tie Bai and northbound business circle, there are "fast fashion" import brand clothing stores, most of them are large. Department store Brands imported from stores also have stores opened by individual brands. Xiao Li, a salesperson at a Taiyuan Street Business District, said that the so-called "fast fashion" refers to the new fast speed, parity, and fashion brands. Young consumers in Shenyang are very fond of these brands, including ZARA, H&M, UNIQLO, GAP, Martha and so on.

However, these "fast fashion" imported brand clothing has always had quality problems. The AQSIQ announced yesterday that in the first half of this year, 4 of the 396 imported garments with unqualified quality and safety were "fast fashion" brands: FOREVER21, ZARA, H&M and MANGO, with an unqualified quantity of 107 cases, accounting for 27% of all unqualified products. In addition, last year's import clothing inspection, many of the "fast fashion" brand safety project is not qualified rate is higher.

Recently, the reporter came to a large department store located in Zhongjie business district. Most of the shops on the first floor of the shopping mall were rented to "fast fashion" import brand clothing stores. Most of these shops are young consumers. In a store, when the customer enters the door, he takes a Shopping Basket If you can see the small shirt and accessories, you can drop it into the shopping basket. You need to try it on. You choose your own code. Besides two cashiers and two attendants at the front door of the fitting room, you can hardly find salesmen in the shop. Consumers are self-help shopping.

Reporters saw that these "fast fashion" import brand clothing shops are almost always discounted for the season, 19 yuan, 29 yuan, 59 yuan, long gown and trousers 99 yuan. Lv Fangfang, who is buying clothes, said: "every time I come to Zhongjie street, I will come to this shop, and I can always see the new listing and the price is relatively cheap. I am a loyal fan of fast fashion brand." The cashier also said that the volume of fast selling clothing is large every day.

Industry sources said, "fast fashion" import brand clothing failed to detect repeatedly, mainly because too fast. Some "fast fashion" brand from demand Research and design, reproduction, and final sales will take only 14 days, and the speed of sale will exceed the speed of inspection. In addition, the target audience of "fast fashion" brand is more sensitive to price factors and less concerned about other aspects, so that even if the brand always has quality problems, it will have little impact on terminal sales.

In fact, clothing that is not qualified in safety, hygiene and environmental protection will have a great impact on personal health. For example, the use of cheap additives containing formaldehyde can cause clothing to release formaldehyde gradually during the wearing process, and through contact with human respiratory tract, eyes and skin, induce respiratory and skin inflammation. If pH exceeds the standard, it may lead to the destruction of the natural barrier on the surface of the skin, resulting in burning sensation, causing bacteria and causing diseases. After long-term exposure to prohibited azo dyes, it will form carcinogenic aromatic amine compounds.