Strategic Breakthrough Of Cross Border E-Commerce

< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > cross-border electricity supplier < /a >, from Mark to enter this industry, so far, there is a deep feeling, that is, this industry is not short of business, but no career.

We are doing cross-border e-commerce business, whether it is tens of millions or tens of billions of scale a year, are just business, has not yet risen to the stage of shaping cross-border e-commerce business.

Generally speaking, the industry has not yet built a brand name at home and abroad.

The strategic expansion of cross-border electricity providers is still long and long.

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< p > there is still a big difference between doing cross-border e-commerce business and doing cross-border e-commerce business. Businessmen aim at making money, and those who do business aim to benefit the Quartet for hundreds of years, while making money.

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＜p＞　　也许有不服气的跨境电商老板会跟Mark说，我都做十几亿规模了，你还说我不是事业，那是什么?虽然Mark现在没有在跨境电商领域做到那么大规模的生意， 但Mark真诚滴说，还真不是事业，您以为您有几十万个SKU，然后卖着别人的品牌的产品，依附于亚马逊和eBay、＜a href="http://?www.sjfzxm.com/news/index_c.asp"＞速卖通＜/a＞、敦煌网、兰亭、DX等等平台卖了不少货，有那么几十上百个生龙活虎的账号，每天出货都几千单的，就是事业了么? 那不是!因为，你的命脉还是掌握在别人手上，别人说停你货并且不允许用他的品牌，你有反抗的力量么?或者他们说，我也想去亚马逊上开个店，嘿嘿! 平台永远都会告诉你，你得按我的规则玩，否则，请一边凉快去。

This state is always like a glass on top of your head. You can see that the blue sky and white clouds can enjoy the nature, but you just can't rush to enjoy the sunshine of one hand, so you must go through that refraction.

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< p > > Mark also found that our Mark a href= "http:// www.sjfzxm.com/news/index_c.asp" > the electricity supplier industry < /a > electricity suppliers have always had a few hurdles. The monthly sales volume should have the following canteen: the first seller of the small seller: the account opens to run smoothly; the small seller second Kan: 100 thousand dollars; the middle seller third Kan: 500 thousand dollars; the middle seller fourth Kan: 1 million US dollars; the big seller: 5 million dollars; the big seller: 10 million dollars; the super seller: 15 million dollars or more.

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< p > every hill is very tortured by our sellers. But what Mark wants to talk about is more than 5 million dollars. The pain of the other sellers can be discussed later.

More than $5 million sellers are very concerned every day: how to break through the bottleneck and break through the larger scale? There is always a feeling that touches the ceiling. It always can't break through. It's always worried that the original mode has a day of ballooning.

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< p > look at our cross-border e-commerce industry, we do so large-scale, less than tens of thousands of more than a hundred million, but you really make a lot of money? The media with some companies want to finance hyped up cross-border electricity providers made a lot of money, but Mark concluded that, you earn money and your sales scale is not matched, the money has been made by the third party service providers, do you have this feeling, ha ha! This sentence service providers certainly do not recognize.

You can make millions of profits in other industries for a few hundred million dollars a year. If you can get tens of millions of dollars, you will be very happy. But what? Money is not earned in line with the rules! And dare to say that you are doing business. Now many of the bosses of cross-border electricity providers are mostly businessmen. But in the end, Mark admires businessmen and entrepreneurs are promoted by businessmen. There is no entrepreneur without business people.

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< p > at the same time, the larger the scale, the more confused, the money is earning some, but it will find that it is far away from the original idea.

At the beginning, did I not want a healthy development enterprise? At the beginning, I didn't think our company should develop the foundation for a long time. At the beginning, didn't we envisage a strong ability to resist risks? But think carefully, if we encounter some sudden situations, we may have big problems in capital turnover. How can we talk about health? A pile of stocks in warehouses is like a cancer that can't be thrown away. A pile of stock on the way takes up cash flow, just like that vampire like parasite.

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P, the boss of cross-border electricity providers is always very contradictory. Therefore, it is very anxious. On the one hand, we hope that enterprises can develop steadily. On the one hand, we hope that enterprises will continue to expand their scale and hope to shape the long-term development of the enterprise foundation.

However, we hope that steady development will not be able to take steps, and we will not be able to expand the scale without stepping up.

Cross border electricity supplier industry can do the most tiring and tedious business of the whole earth. It is not easy to move forward quickly, because it is tedious and inefficient.

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< p > has recently been learning and observing some enterprises in the industry. In fact, cross-border electricity export enterprises are also lack of visionary enterprises, such as Ao Ji, Da long, Dunhuang network, Hao Fang, Wanfang network, Tengteng, LDK, Lanting Pavilion, DX, and borrow Mark's own words, these enterprises are beginning to consciously: "infinitely close to consumers, infinitely low near product cost price".

傲基正在尝试深入地布局产品供应链，深入到骨髓的产品主义者，让Mark印象深刻;万方网络在平板电脑产业链的纵向渗透，这是一般企业无法做到的，从原厂芯片方案、液晶屏原厂开始介入，作为电商，还有比这做得极致的么? 敦煌网，注重品牌塑造，从王树彤女神在公众媒体出现的频率就可以深刻地感受到这种用功，当然，敦煌网在海外的推广也是不遗余力，借用APEC平台，在国际舞台上展示敦煌网，四两拨千斤，另外，将美国的媒体人集体邀请到东莞，这也是一种魄力!您的企业在媒体公关品牌塑造方面有没有如此用功?大龙网力推打通中国产品到目标市场国的供应链通路，海外仓战略，团队完全本土化，这种打法是目前中国国内的企业巨头才敢玩的玩法， 比如华为、联想、创维、海尔这样的企业才去如此玩，可我们跨境电商行业的大龙网真的就这么玩了，不得不

Admire.

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< p > Hao Fang, Teng Teng, LDK, these three enterprises, careful analysis, why can win in many electric business enterprises? You should pay attention to the building of internal strength IT system and team, enhance efficiency with IT technology, manage the cumbersome cross-border business with IT system, allow you how many accounts, our IT system can become a trunk, every employee come here, as long as you find a location, you can send out branch teeth, so their company can expand to hundreds of thousands of people at any time, they are now forced to recruit people is not so easy to recruit, as long as there is a suitable, you can post.

DX and Lanting Pavilion, of course, need not be mentioned. They are at the forefront of platform brand building, but in the current situation, they still do not have a strong brand extension capability. There is still a big gap between eBay and Amazon.

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< p > Mark as a spectator, secretly discovered that in fact, in our cross-border e-commerce industry, we all secretly strive to find breakthroughs, but every direction of electricity supplier breakthroughs has its own characteristics, in search of a breakthrough point, which is also consistent with the development of cross-border e-commerce industry. In general, the way of strategic breakthrough is as follows: < /p >

< p > 1, brand, or guide everyone to focus on brand building, but the brand is not built in a day. The road to Rome is still very long and needs to be invested continuously.

This way of holding high prices is not enough in the grass-roots industry of cross-border electricity providers. Cross-border electricity providers will pay more attention to cost control. For those 10 years or 20 years, they will have to pass the psychological barrier first.

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< p > 2, dig deep product quality: to be the ultimate product designer, to achieve the highest quality of products.

Mark has seen that many cross border electricity providers are developing in depth. Anker may be the first one to emerge at the moment, but they are surfaced. It is said that they were accidentally exposed to a reporter when they enrolled in the University.

Now we are confused and chased all day.

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< p > 3, infiltrating factories with design capabilities, deeply controlling the supply chain and investing in factories, hoping to use this method to bind factories to serve the electricity suppliers.

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< p > 4, penetrate the logistics channel, and control the channel in your own hands, such as Ali infiltrates the new post.

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"P > 5, landing overseas, overseas warehouse + local team, will we serve our overseas consumer's home? Is this the ultimate mode? Service experience is indeed a major event that cross-border electric providers need to do at the moment. Do we see that Amazon's FBA is not doing this work? Why is Jingdong able to squeeze out its own space in Taobao space, not because it won the logistics warehouse?" /p >

< p > 6, practice hard, make the IT system of the company to the utmost, achieve the ability of information processing and accumulate core competitiveness so that you can easily sell more products and make the products more accessible to consumers.

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This year, cross-border electricity providers are hard to pform. Several brothers in the industry have jumped out to turn to supply chain enterprises. This is a manifestation of the development nodes of the industry. It is also a trend, because not every enterprise can have this idea. If a few supply chain enterprises can really control the supply chain, it can be very successful. P

There are also enterprises that have successfully managed the supply chain.

On the eve of the pformation of China's cross-border electricity suppliers in 2014, Mark believes that as long as the owners of cross-border e-commerce industry have strategic vision and active layout, after two to three years of active preparation and pformation, our industry can precipitate ten strong enterprises. At that time, we can look back and see that our strategic expansion and breakout is so meaningful! < /p >