Marketing Tactics Upgrading Of Clothing Retail Market

< p > "at present, the low and medium garment market, which takes the individual clothing retail industry as the main form, is on the brink of oscillation."

Individual clothing retail employees have told reporters that the retail sales of individual clothing in recent years have been relatively stable, and there has been no ups and downs. But the whole market is always on the brink of oscillation. This pressure comes mainly from the extrusion of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > the middle brand "/a" and the needs of the development of individual retail businesses.

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< p > > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > Personal dress < /a > business operators said that retail sales of individual clothing are now facing strong challenges.

First of all, the problem of housing rent. The proportion of rent to operating costs is increasing. This has affected the overall profitability of individual garment retailing industry.

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< p > followed by < a href= "http:// www.sjfzxm.com/news/index_c.asp" > goods source < /a >, because the low and middle clothing market has strong dependence on the source and wholesalers, so dozens of households are in the same place of origin to purchase the same wholesaler, which causes the deterioration of the competition and the operation.

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< p > Third, the pressure of mid-range brand products on the middle and low clothing market has been relatively large. Not only a large number of mid-range clothing brands that have been eliminated from the mid-range market compete in the intermediate and low market junctions, but also some of the mid-range clothing products' rapid circulation ideas also bring impact to the retail of individual clothing.

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< p > the industry believes that from the perspective of consumption demand, the middle and low clothing market is still carrying huge daily consumption needs. From the overall perspective, the ratio between the middle and low clothing market, the middle end brand market and the middle and high brand market should be 4.5:4:1.5.

In the total sum of profits, the mid-range brand market takes an absolute advantage, with a ratio of 3:5:2.

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"P" for the medium and low market marketing way, the industry people think, "low and medium brand sales market in marketing ideas in recent years has changed little, but it is not unchanged, for example, some individual clothing retail stores will provide consumers with a large number of clothing collocation suggestions in the sale process, this is a technical marketing.

The characteristics of low and medium brand clothing sales are individual flexibility and individuality, and making full fuss about individuality should be the main trend of its future development.

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