Advertising Strategy For Marketing Strategy

The placement of ads can do well, and can be enjoyed and enjoyed for a long time. The films and sponsors will win a win-win situation. Doing poorly will not only damage the film results, but also create negative feelings for sponsors.

The sign of successful placement is that the audience can not see the signs of advertisements and accept corporate appeals, instead of stacking the pots and pots of businesses to be successful. Therefore, enterprises must have a general view when they are trying to implant advertisements. They should not be forced to implant and display them so as to avoid losing both sides.

No matter what kind of implantation, it is difficult to operate in the movie marketing mode, because it is not easy to combine the business intention of the enterprise with the director's artistic pursuit, and the execution process is rather complicated. A successful ad placement requires attention to the following points:

　　 1, be familiar with Script

Enterprise implantation should have a deeper understanding of the script. To determine which items are necessary and frequent, it is more effective to choose which products to implant. Secondly, by understanding the script, we can figure out what the main scenes are, and try to choose the implantation in the main scene, because there will be many clips after the film is cut. If the selected scenes are irrelevant and the director has cut them off, the enterprise will bear the loss of implant failure.

　 2, coordination Props Photographer.

Good relations with the props and photographers are also important prerequisites for the successful placement of advertisements. Since the props are in charge of the design and placement of every props and scene items, if there is no communication with the props, the product may not appear in the designated location or designated location, or even be forgotten or replaced.

In the course of filming, the photographer will communicate with the director in shooting angles and techniques. Communicate well with photographers. When shooting, try to give the product a clear picture and effective angle, which will have a direct impact on the effect of placement.

　　 3. Keep an eye on it. clip 。

When all the work is done and entered into post production, the enterprise still needs to tighten the nerve and remind the film producers and directors in time to keep them as far as possible.

Therefore, it is not easy to make an effective placement advertisement. It needs strong execution power and good film relations. Otherwise, it is likely to fail.