Three Shopping Malls In Nanjing Are Positioning The New Opening Theme As Mainstream.

< p > < strong > Transformation: thematic format becomes mainstream. < /strong > < /p >

< p > in recent years, the sales mode of "high, large and full" traditional shopping malls has been gradually fading away. The new business format of Nanjing is characterized by distinct characteristics and clear consumption themes, the biggest bargaining chip for them to attract consumers.

Take the garden city of happy city in the east of the city as an example, the slogan of "China children experience first Mall" is created, creating an innovative business model of cross-border children theme experience.

"We will take children's experience as the driving force, catering entertainment and leisure sports as the backbone, and shopping as an auxiliary.

The multi-functional theme commercial body will include children's music, gourmet music, sports enjoyment and amusement.

The responsible person of Joy City told reporters.

< /p >

< p > it is reported that the city's largest indoor paternity Explorer paradise, which is built by the city of joy, will cover "Hani small town" parent-child paradise, children's career exploration paradise and DIY DreamWorks and so on. It is expected to become the most influential children's experience world in the country.

Whether it is in the choice of format or atmosphere is closely related to children - children's retail, children's entertainment, theme parks, children's theme catering, life entertainment, education parent-child, leisure tourism and other composite formats are mutually complementary and complementary.

< /p >

< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > > /a >: the distance is far away, the distance is not far away > /strong > /p >

< p > brand new < a href= "http:// www.sjfzxm.com/news/index_c.asp" > theme /a > consumption content is attractive, and its supporting facilities, especially traffic, is a topic of concern to consumers.

It is understood that in the second half of the year to be opened in the business format, Jinlun Xindu will choose the address on the subway line 1, the River Bridge station, the traffic is very convenient.

"Jinlun Xindu Hui" can be called the "exquisite edition" of Xinjiekou Jinlun Xintiandi.

Relevant personnel of Jinlun said to reporters, "it is exquisite, first because the area is not big. Two, because the new capital building is a theme, mainly catering and fashion clothes.

Apart from the surrounding Auchan supermarkets and fast food restaurants, the catering of the Xindu Hui restaurant is more fashionable and more thematic.

< /p >

"P" and another high-profile format, merry City, as a commercial support for real estate, has 7000 square meters of Hualian Supermarket, over 7000 square meters of lotian D-Max international studios, 800 square meters of hi Shang Hui Food Plaza, nearly 6000 square meters of playing video games and KTV.

In terms of pportation, the free shuttle buses in Phoenix Garden are running all day long and 14 hours without interruption.

The planned S6 light rail station is next to the main entrance of the happy city.

< /p >

< p > < strong > < a > href= > http:// > www.sjfzxm.com/news/index_c.asp > location < /a >: "light extravagant" wind blowing. < /strong > /p >

< p > in recent years, new shopping centers with "light luxury" as the theme have appeared in Shanghai, Shenzhen and other places.

As the core city of the Yangtze River Delta economic region, the renewal of Nanjing's business format is not natural.

In the first half of the year, the three phase of Jinying Xinjiekou store was popular because of the introduction of many brand-new light luxury brands. In the second half of the year, many reloaded shopping malls also aimed at the consumption orientation of "light luxury".

< /p >

P, take the purple peak shopping plaza in the city as an example. After studying the surrounding area, the purple peak has been upgraded in a large scale and will be reopened in July 18th.

It is reported that the newly unveiled The mall has introduced a large number of light luxury brands, which perfectly combine art appreciation, fashion experience and natural environmental protection, and become a one-stop fashion art shopping center.

And the location of Jiangning's "De Ji" shopping mall, the same "light luxury" wind blowing, after the introduction of many international first-line brand and light luxury brand, its new business format will include retail, catering, culture and art and other high-end high-end consumer goods.

< /p >