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Clothing Industry Is Very Important, The Key To Success Or Failure Of Promotional Activities.

2014/7/10 17:20:00 38

Clothing Shoes And Hats Clothing Service Clothing Promotion Promotion Clothing

in today's increasingly fierce business competition, it is not difficult to find that many industries and commodities are generally the same, but there are enterprises that can rise in the same industry, and these enterprises often win by the quality of service. 
 no matter for manufacturing enterprises or service enterprises, there is a problem of how to sell their products or services. Sales activities are the center of the business activities of the clothing industry. We can divide the sales service provided by the apparel industry to customers according to the time period, which can be roughly divided into three categories: pre-sale service, sale service and after sale service. In terms of content, the service system of the clothing industry is a system consisting of pre sale, sale and after-sale services. 
 for apparel industry, pre-sale service, sale service and after-sale service are closely linked and Trinity. Neglecting any link can make all other services work useless, thus affecting the sales promotion activities of enterprises. 
 > therefore, < a href= "http://sjfzxm.com/news/index_c.asp > > dress > /a > how to improve the quality of service is one of the key factors related to the success or failure of promotional activities. 
 1, pre sale service to prepare for rainy day 
 from a broad perspective, pre-sale services include almost all commodity operations except sales and after-sales service. From the point of view of service, pre-sale service is a work centered on exchanging information, communicating feelings and improving attitudes. It must be comprehensive, careful, accurate and practical. Pre sale service is the first activity that all enterprises win the good impression of customers, so all the staff in the garment industry should be enthusiastic, honest, trustworthy and humane to customers. 
 although all clothing stores understand the importance of pre-sale services, not all clothing stores can do pre-sale services. In order to do a good job of pre-sale service, experts suggest that the following aspects can be started: 
 provide comprehensive consultation service. When customers go to your company or store, they will have more or less problems that need to be solved. If you can send a few people with a higher level of business to provide comprehensive consulting services to customers, it will be very helpful for the convenience of customers. 
 provide supporting sales services. It is to combine certain kinds of merchandise or matching products according to the needs of customers, so as to facilitate customers to purchase at once. For example, some shops have introduced various types of furniture and electrical equipment combinations of different grades according to the characteristics of newlyweds, dispelled the hesitation of customers and promoted their purchase determination. 
 provide disassemble and sell zero service. For some commodities, the demand of customers may be relatively small. The packaging provided by enterprises is beyond the customers' demand, so we should take into account the actual needs of customers and dismantle large packages of goods to customers. 
 provide shortage purchase service. Generally speaking, businesses and stores have more information than customers do, so they can provide customers with purchasing services. In order to do well in this service, enterprises can establish a certain purchasing service system, such as shortage registration, and purchase the goods that the customers need to buy and the goods that the enterprises or stores do not have. 
 2, sale service makes customers feel satisfied. /p >
 sale service, also known as sales service, refers to all kinds of services directly and asked for sales activities in the process of commodity trading, 
One of the important contents of the concept of modern commercial marketing service is to discard the past idea of selling behavior as a simple business behavior, but to regard the sales process as a service that not only satisfies customers' desire to buy goods, but also serves P's psychological needs constantly. 
 excellent sales service obviously provides customers with a sense of enjoyment, which can enhance customers' desire to buy. Harmonious and natural sales service can effectively eliminate the gap between customers and waiters and form an atmosphere of mutual trust between buyers and sellers. Marketing experts believe that this is usually the most favorable opportunity for business. 
 in Japan, < a href= "http://sjfzxm.com/news/index_c.asp" > Sales < /a > service is often regarded as an effective means of business competition by store managers. For example, a manager of a store said, "if a waiter fails to show excellent service performance in the sales process, the loss he brings to the store is not only a failure to make a deal, but a damage to the overall reputation of the store. In this way, the profits that enterprises lose may be insignificant, but the consequences of this will make enterprises lose competitiveness, which is intolerable. " 
 from this example, it is easy to see that the service quality of the waiter is an important factor in deciding whether or not the customer should buy. The quality that a successful waiter should have is a matter that every enterprise must attach great importance to. If the pre-sale service is only to make potential customers purchase desire and make a preliminary purchase decision, then the sale service is to turn this intention and decision into the reality of purchase. Therefore, for the sale of services, improving service quality is particularly important. 
 3, after-sales service to let customers wear assured "/strong > 
 after-sales service refers to the service provided by the apparel industry to customers who have purchased goods. The traditional < a href= "http://sjfzxm.com/news/index_c.asp > business concept < /a > thinks that as long as an enterprise sells its goods to customers, it will complete the spanaction process. After that, enterprises will no longer have any obligation. In fact, this concept is no longer in existence in any enterprise. All enterprises have realized the importance of after-sales service. They have already changed the "goods to go, not to be returned" instead of "guaranteed and replaced". Some of them also provide free spanportation, installation and maintenance. 
 in fact, after-sales service as a way of service is very extensive. If the sale service is just to make the customers feel satisfied, the after sale service is to make the customers feel at ease.