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How To Design The Atmosphere Of Clothing Store

2014/7/8 9:10:00 34

Clothing StoreAtmosphereDesign

< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > lighting design < /a > can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality.

Therefore, lighting is one of the most important tools in the design of store atmosphere.

The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself.

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< p > here, I want to emphasize that the role of light is not only to illuminate a certain space, but also to emphasize the clothing itself and the atmosphere of manufacture.

Therefore, the categories and expected effects of clothing are the first factors that designers should consider.

From the specific application level, lighting plays the following three roles: < /p >


< p > 1, < a href= "//www.sjfzxm.com/news/index_c.asp" > basic lighting > /a >: the basic lighting is mainly to extend the light in the whole shop, while keeping the color tone in the shop uniform, so as to ensure the basic lighting in the shop.

Among them, there are two main application modes: embedded (such as floor lamp, roof barrel lamp) and direct suction ceiling lighting.

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< p > 2, key lighting: for the < a href= "//www.sjfzxm.com/news/index_c.asp" > popular /a and main products, the application of key lighting is very important.

The key lighting can not only make the product form a three-dimensional feeling, but also the strong contrast of light and shade will help to highlight the characteristics of the product.

Of course, key lighting can also be applied to windows, LOGO, brand endorser, and store models to enhance the brand's unique effects.

As far as equipment is concerned, the main equipments are spotlights and wall lamps.

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< p > 3, auxiliary lighting: the main function of auxiliary lighting is to highlight the color level of the shop, render colorful atmosphere and visual effect, and enhance the attraction and appeal of the product.

Among them, more lighting facilities can be used, and this is no longer cumbersome.

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< p > of course, in addition to artificial light sources, the natural light pferred over time, the quality of the light projected on the commodity surface, the mass emitted from the surface of the object, the apparent tone of the light itself and the color reproduction rate are also very important.

Therefore, only when the system takes into account the various effects produced by light, can we adjust and apply all kinds of light sources to ensure that the light always render the shop atmosphere, highlight the display of goods and enhance the effect of display.

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