Textile And Garment Industry Prospect Analysis "Big Business" Era Has Arrived

Here world clothing shoes The little weave of the hat net is introduced to you. Spin Garment industry prospects analysis "big business" era has arrived.

A week's main review: this week, we investigated three cosmetics companies, and exchanged information with the well-known online marketing manager of a well-known private brand.

　 Industry and company tracking:

1, Shanghai Jahwa [0.52% Fund Research Report] (600315) tracking: (1) last week, the company announced that some directors and executives of the company committed to lock in the shares held for 3 years, while vice president Ye Weimin and Huang Zhen increased their holdings. (2) we issued a comment last Tuesday: the signal has been made clear: the adjustment of high-level people has been completed and the focus has been on business. At present, the company has low valuation and future opportunities outweigh risks. The bottom of the stock price is basically proven to maintain the buying rating.

2, good kids international research: the company will transform from a manufacturer to a brand seller in the future. The acquisition of the target Cybex is mainly for the high-end market in Europe and the United States, with the advantages of channel and car seat products. Evenfo is the main body of the North American mass market and has a mature business platform. After the completion of the acquisition, the company's products cover high-end baby cars and 1 car seats, and the market is covered by domestic and European and American markets. We expect the company to grow by 10% over the same period this year. In the near future, the possibility of the transfer of company customers is very small. Future Ltd will continue to develop foundry business in the hope of developing free brands.

3, jumei.com research: the online cosmetics market accounted for 22%, with 10 million 500 thousand active users, the current mobile clients account for over 50%, and the repeat purchase rate is 89%. The company's future strategy is to expand its own brand and exclusive agency. In GMV, it is estimated that this year's private brand will account for 12-13%, and the exclusive agency will account for 5-6%.

4, L'OREAL research: L'OREAL focuses on research and mining consumer habits and needs, and finds that cosmetic consumption is shifting to shopping centers, franchised stores and e-commerce providers. Future experience and services will be core competitiveness. At present, L'OREAL has entered about 1000 department stores and 6000 franchise stores, and the total electricity revenue in other parts of the world is about 80% of China's. Five

Fu Yan [-0.44% Fund Research Report] (002327) Beijing headquarters research: (1) the company is divided into three parts of the north and the East, 22 sub companies, respectively, to control the regional franchisees and direct stores. Future Ltd will focus on Fuan brand, deepen the store, improve store efficiency; (2) the first quarter of the company's electricity supplier grew by 120% year-on-year, estimated annual revenue of 3-4 billion yuan; (3) "Xin Le Le" brand in the future will be based on the basic funds, to create cost-effective bursting.

6, La Natsu Bell research: the company currently has 5 women's clothing brands (La Natsu Bell, La Natsu Bell SPORT, Modifier, Candie 's, LaBabit E), 2 men's wear brands (La Natsu Bell HOMME and Pote) and 2 baby brands (La Natsu Bell Mini and La Natsu Bell Kid). In 2013, the company's retail income was 7 billion 200 million, of which La Natsu Bell brand accounted for 40%, and La Natsu Bell SPORT accounted for 29%. The company has 5500 stores, 70% for shopping malls, and 30% for shopping centers. Among them, La Natsu Bell and La Natsu Bell SPORT each have 1800-1900 stores, Modifier has 750 stores, Candie 's has 500 stores, and LaBabit has 200 stores.

7, search in special [7.13% Fund Research Report] (002503) tracking: the company intends to adjust the over raised funds of 200 million yuan to invest in emerging electricity providers. Clothes & Accessories Brand: 3-6 e-commerce clothing brands with the leading edge in the market of e-commerce clothing.

Last week, the textile and garment sector was stronger than the market. Textile and apparel index rose 1.96% last week, up 0.25% from the Shen Wan A index. Among them, the textile manufacturing index [1.31%] rose 2.08%, relative to Shen Wan A index fell 0.37%; clothing home textile index rose 1.83%, relative to Shen Wan A index rose 0.12%.

Our view: the cosmetics industry industry prospects can be expected, "big business" era has arrived. Last week, we held a meeting of cosmetics business exchange, and invited well-known domestic private brand network operation managers to analyze the current pattern and future development of the cosmetics industry in order to deepen our understanding of the industry. The cosmetics industry has experienced rapid growth in the past twenty years, the base has increased, and the growth rate has slowed down in recent years. We believe that the cosmetics industry will still maintain the growth rate of 10-20% in the future, and there is still potential to tap. Cosmetics business is also growing with the growth of the cosmetics industry. At present, Tmall cosmetics, Jingdong and jumei.com are the mainstream cosmetics platforms. We believe that with the differentiation of electricity providers and the maturity of consumers' consumption concept, vip.com, Lok bee and other electronic business platforms will also become the battleground of cosmetics brands.

At present, the electricity supplier of cosmetics is still dominated by low price strategy. The "Amoy brand" has become a direct beneficiary, while the strong single products such as handmade soap, mask and other stimulating sales have become increasingly evident. We believe that sunscreen remover and men's skin care will become the "new darling" of the cosmetics business. With the popularity of Hallyu stars, the brand of Korean brand is also gradually gaining strength. In the future, it will become the main force of market competition with local brands and international brands.

We believe that cosmetics " Big business "The era has arrived, but there is no substitute for offline channels. First, the brand of online and online balanced development will remain invincible. We believe that in the industry, we expect that the overall growth rate of the industry will not be much improved. On the one hand, we can focus on better companies such as Hai Lan's home and Semir costumes. On the one hand, we can pay close attention to companies whose shares are already at the bottom, valuations are low and market capitalization is not large, such as seven wolves and nine herdmen. On the other hand, we can pay attention to some companies seeking M & a transformation.