Economic Operation Of Footwear Industry In Fujian In 2013

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce the economic operation of Fujian footwear industry in 2013.

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< p > economic operation of footwear industry in Fujian Province in 2013: < /p >

< p > < strong > 1, status quo < /strong > /p >

< p > Fujian's footwear industry ranks among the top three in the country. Quanzhou Jinjiang is known as "China Shoes Capital" and Putian has been awarded the "China footwear export base".

In the 1-12 month of 2013, the total output value of the footwear industry above Designated Size in the whole province was 227 billion 431 million yuan, an increase of 9.8%, a sales value of 221 billion 961 million yuan, an increase of 9%, and an export delivery value of 69 billion 938 million yuan, representing an increase of 14.1%.

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< p > < strong > two, and the operation situation of some shoemaking enterprises < /strong > < /p >

< p > at present, the biggest difficulties in the production and operation of shoemaking SMEs in Fujian province are still the rising cost and the lack of labor and professional talents, the overall market environment is not good, and the pressure of inventory and capital is large.

Many small businesses whose brand names are not well known for their own sales space are smaller. They can only make OEM processing for large brand enterprises, earn processing fees, and some small businesses are closed or converted.

But from a positive point of view, this is also the inevitable process of pformation and upgrading of shoemaking industry.

Many shoe making enterprises in Fujian have established direct sales relationship with consumers through the establishment of exclusive stores, monopoly counters and monopoly stations.

Some large scale enterprises have begun to go abroad to join professional shoe exhibitions abroad, and set up offices overseas to establish marketing networks.

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At present, the outstanding contradictions such as overcapacity, inventory backlog and homogenization competition continue to beset Chinese shoemaking enterprises. P

Fujian shoe enterprises have stepped on the road of breakout, or electric shock marketing, or innovative sales channel mode.

The industry cluster effect of footwear industry in Quanzhou District of Fujian province is obvious, and some industry e-commerce platforms which are influential in the whole country and even worldwide are produced.

With the rise of e-commerce, Fujian shoe enterprises' e-commerce network platform is developing rapidly, occupying a considerable market share in the whole country.

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< p > < a > href= > //www.sjfzxm.com/news/index_p.asp > Fujian < /a > the overall trend of the domestic market of shoe making enterprises basically continued the situation of last year, the demand was not strong, and the inventory pressure decreased.

Such as: with the help of the "Golden Week" business opportunity of the national day, Putian city held the "2013 Putian brand product exhibition and business procurement docking" by the Municipal Economic and Trade Commission on September 30th, 3 days in -10, with nearly 30 shoe companies participating in the exhibition.

The shoe making enterprises participating in the exhibition will benefit the people, shoes and clothing products are below half off, which not only reduces the pressure on the stock market, but also promotes the consumption of the market.

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< p > the production and marketing situation of some shoemaking enterprises in Quanzhou is not necessarily optimistic, but it is also showing a gradual recovery. Stock level and operating performance are beginning to stabilize.

This is not only the situation of shoemaking enterprises such as Anta, PEAK, 331 degree store, but also the overall trend of shoemaking industry.

After the rapid expansion of the 2008 Olympic Games, the major sports brands suffered from weak consumption. The whole industry was faced with problems such as high inventory level and poor operation conditions, strong people, and so on. Some companies took measures to promote sales and reduce the number of stores.

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< p > < strong > three, existing problems < /strong > < /p >.

< p > 1, RMB appreciation will offset the low cost advantage brought by human capital, thereby greatly reducing the price competitiveness of footwear products in the international market, and virtually increasing labor costs, resulting in a sharp decline in the number of shoe export enterprises.

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< p > 2, due to the rapid development and expansion of the sports apparel industry in recent years, the retailer overstock a large number of stocks and affect the subsequent development of enterprises. On the other hand, under the background of domestic inflation, consumers have the tendency to reduce the consumption of sports goods. The increase in the cost of both the stock market and the stock market has led to a decline in performance.

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< p > 3, at present, the adhesive 90% used in < a href= "//www.sjfzxm.com/news/index_c.asp" > shoe making industry < /a > is solvent adhesive, and its main source of pollution is its shoe adhesive.

It is hoped that the departments of finance, science and technology, development, reform, credit and environmental protection will jointly introduce policies to encourage the adhesives manufacturers in this province to further develop and produce environmentally friendly products such as waterborne polyurethane adhesives.

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