How Should We Solve The Problem Of Regional Fleeing?

Do the manufacturers want to really solve the problem? They are also selling behavior, even if they sell at a lower price than the factory price, the dealers will lose. Moreover, the investment of manufacturers to solve the problem is not a small number. Although it has been considered for a long time that goods are fleeing fiercely, it can be seen that no washing company has really solved the problem of fleeing or paying much attention to it.

　 　 fleeing goods What is the root cause?

First, the economy is stagnant and the market is depressed.

Two, the planned tasks assigned by the manufacturer to the dealers exceed their sales strength, and different distributors in different regions exchange sales to complete their respective sales plans.

Three, fleeing goods has its historical roots, regionalization. Sales agent system The establishment of manufacturers is to help dealers establish sales networks. With the further segmentation of the market, with the increase of the number of distributors, it will inevitably overlap their sales network, and the overlapping area of sales network is a serious area of fleeing goods. Perhaps some businesses, at the moment when they become manufacturers' distributors, are selling goods by fleeing goods, but the management of factories is not strict at that time.

Four, peers are friends, dealers in the sales area will have a buyer, dealers agent goods he must be transferred from outside, but will not help you complete the sales plan.

How to solve the problem of fleeing goods? Changing goods is a change in the direction of commodity circulation. To solve the problem, it is necessary to contain the direction of commodity circulation.

First, establish a market inspector system. The right to manage and punish goods is transferred from the Sales Representative / Sales Director / Sales Manager to the market inspector, so that they are both athletes and referees.

Two, distributors should be incorporated into the company's system and widely distributed within the scope of their sales, so that sales can be truly meaningful. Sales representatives will no longer be responsible for the sales of distributors. Their job is to communicate with distributors / distributors and do a good job in the sales of distributors / groups.

Present commodity Circulation channel It is the manufacturer (commodity) -- the dealer -- a batch -- the two batch -- consumers. In such a sales channel, the direction of commodity circulation is determined by the price, and will not be circulated in accordance with the direction stipulated by the manufacturer.

If the manufacturer wants to manage the direction of commodity circulation, it is necessary to achieve sales in a real sense: with distributors as the starting point of sales and helping distributors to establish sales channels, it is not the only way to achieve success. In this channel, the focus is wholesalers, and all the powerful ones are managed by the manufacturers. Of course, the treatment of distributors is different from that of a batch of manufacturers.

It is necessary to set up a sales channel for the canal into water, so that the distributor will become a semi sales representative, so that a group will become a half distributor and a sales team composed of sales representatives and salesmen as a simple office.