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The Price War Started Again And The Small Companies Cried.

2014/3/22 22:29:00 32

YiwuPrice WarExpress

The P price war is not brutal, but cruel.

At a href= "//www.sjfzxm.com/news/index_p.asp" > Yiwu < /a >, the new round of price war in the express delivery industry has begun.

From Yiwu to small parts of the country, the delivery volume reached a certain number of votes, and the national package price of 0.3 kilograms dropped to 4 yuan / piece, or even more than 3 yuan.

< /p >


< p > "great pressure. I don't know how long it will last."

A number of small and medium-sized express companies admitted that the volume of business has plummeted.

Industry experts analysis, after this price war, the express industry will usher in a shuffle.

< /p >


< p > < strong > delivery fee reduced < /strong > /p >


< p > < strong > the bottom pants are sold at a loss, and they are sold at /strong. < /p >


Less than P, Xiao Yu has worked as a shop in Yiwu's back street for many years, selling products such as underpants, stockings and so on. Now it is off-season, with only a few dozen shipments per day.

< /p >


Less than P. Since March, Xiao Yu's online stores have been engaged in activities. Some products even sell below cost price. For example, the bottom pants with a factory price of 4 yuan are sold for more than 1 yuan.

< /p >


When p sells at such a low price, he must not lose his fortune. In the face of the doubts of reporters, Xiao Yu has revealed its secrets.

"Jiangsu, Zhejiang and Shanghai collect 6 yuan for express delivery, and higher fees for other provinces. I only give 4 yuan to express companies."

< /p >


< p > that is to say, the money lost in selling products can be recovered by the difference of the express delivery fee.

< /p >


< p > this year, more than 20 network operators have assembled a "large customer" of several thousand pieces per day. They have gained 0.5 kilograms from Yiwu Zhong Tong and unified 4.3 yuan nationwide. "Before, there was a national package price of 4 yuan."

The product sold by Xiao Yu is relatively light, basically a small piece weighing less than 0.5 kg, plus the unit price is cheap, which is very sensitive to the express price.

< /p >


< p > he told reporters that the price of "a href=" //www.sjfzxm.com/news/index_c.asp "express company < /a" is so "preferential". Many peers earn credit for running volume, often only earn a few yuan of express fee, or even the price of the product is lower than the cost price.

< /p >


< p > < strong > big enterprises suffer from < /strong > < /p >.


< p > strong > business volume doubled, but basically no profit < /strong > /p >


< p > in the view of Xiao Yu, the delivery price of more than 4 yuan should be earned by the courier company.

But even big companies can't complain.

This year's price war has doubled the business volume of Yiwu express express company, but the responsible person has no sense of achievement and excitement.

< /p >


< p > "is to see the customer, if the quantity is large, about 0.5 kilograms of 4.3~4.5 yuan have, now basically no profit is doing."

Yuantong responsible person said, some courier companies' price reduction "strength" is a little big, now all the online shop customers almost know.

< /p >


< p > "old customers will say that the same quality companies as you have put in 4 yuan. If you don't do it or not, I'll find another company.

As a first-line brand enterprise in Yiwu express industry, under the circumstance of low price of other enterprises, it is impossible for them to put the price much higher. If each ticket is 1 yuan high, customers will pay 5000 tickets a day, and 150 thousand more in a month.

< /p >


< p > the new round of price war is mainly aimed at a large number of customers.

"Someone has stirred up a war, and someone has to respond."

The person in charge confessed that express prices are now so low, even big companies are under great pressure.

But shopping malls are like battlefields.

"Let's make an analogy. Only 10 pieces a day, 8 pieces of money to make money, and the other two pieces to make no profit, then what?" < /p >


< p > Yiwu Zhong Tong express said that at this stage, the low price of the company has been operating below the cost price, but the express delivery is of the nature of the network. Although the operation is lower than the actual cost price, as long as there are policies at headquarters, local outlets will not necessarily lose money, because they can be allocated to other outlets.

< /p >


< p > < strong > small company cried < /strong > /p >


< p > < strong > small courier small pieces of basic revenue, the volume of votes dropped by half, < /strong > /p >


< p > "now every express company is under great pressure."

Yiwu Yusu express official told reporters that this year, several industry giants secretly rivaled, let the company feel unprecedented pressure, the original company every day has more than 10000 votes, now about half or less, only more than 5000 votes a day, so the company is sure to lose money.

< /p >


< p > "basically small pieces have been taken away, and the lowest of them is more than 3 yuan under 1 kilograms.

At such a low price, our company will definitely lose money.

The person in charge said that the original large and small pieces of the company were relatively homogeneous, and now small pieces of less than 1 kilograms were almost extinct.

At such a low price, the company can not afford such a scale, "the bigger the volume, the bigger the loss."

< /p >


< p > Express Express has more than 200 employees, sixty or seventy large and small freight vehicles, and the monthly operating cost of wages and vehicles is about about 1000000 yuan.

< /p >


< p > "last year, our gross" a href= "//www.sjfzxm.com/news/index_s.asp" > profit < /a > only below 10%.

After the war this year, gross profit dropped to 5%.

A person in charge of the Yiwu Express Industry Association counted out an account for the journalist. "The national product price of around 4 yuan is certainly not normal.

A single, basic delivery fee of 1.5 yuan, 1.5 yuan per sheet of material, as well as labor, network and other expenses, the cost of light, Jiangsu, Zhejiang and Shanghai must be more than 3 yuan, and the consumption of other provinces and cities is even higher. Don't you want to make money? < /p >

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