2014 Brand Trend Of Early Spring Sports Shoes And Clothing

< p > bright and bright POLO sweater, pattern exaggerated tight a href= "//www.sjfzxm.com/news/index_x.asp" > T-shirt < /a >, tailored tailored a href= "//www.sjfzxm.com/news/index_x.asp" > tennis skirt < /a >...

If you see these fashionable symbols in a famous sports brand store, please don't be surprised, because this is the prevailing trend of sports brand nowadays -- Sports and leisure fashion.

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< p > it is said that as long as there are places for sale and purchase, it is common to say "fashion".

In the face of faster and more demanding Chinese consumers, sports brands are attracting more customers through more casual fashion designs, seeking brand upgrading.

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< p > in recent years, sports brands are doing various attempts for their backlog of stock and market breakout.

Adidas experienced a major inventory crisis in 2008, enriching the "fashion campaign" series, including Adidas NEO LABEL and the relatively mid-range clover.

New breakthroughs have been made in the design and function. The representative three line design concept set off another trend in the fashion trend, sweeping the younger generation to form a new style of leisure and popularity.

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< p > and throughout China's local sports brand, there are several major injuries in its development process.

First, it is reluctant to invest in the raw materials of products, and the phenomenon of assimilation is obvious in the check of raw materials.

Two is in the product research and development, the local sports brand blindly follows, causes the brand to wander in the edge area, each time the international brand promotes the new style product to be able to touch the local movement < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing chord.

The three is to shout the fashion culture of the product, but ignore the inner discipline of the product.

Four, due to the weakness of R & D strength and the lack of brand spirits, coupled with the lack of operational capability of domestic sports brands in product speculation, local sports brands can not lead the fashion trend, and the style of products can only be led by international leading brands.

In addition, the investment in R & D is very simple. Compared with international brands, R & D teams are very inadequate, and R & D personnel are relatively weak.

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Less than P, however, in today's "fashion boom", local sports brands are striving to improve the competitiveness of products and brands.

Careful consumers will find that in recent years, apart from increasing fashion elements, Lining and Anta are also breaking through in the professional field.

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The leisure development path of sports brand P has already started a few years ago and is becoming more and more popular.

The "vogue" of local sports brands has increased the homogenization of the products, and the price competition between brands will be more ferocious.

According to the insiders, sports brands have spiritual and cultural connotations. China's sports brands should be combined with fashion, art and other elements to create cultural symbols that meet the needs of consumers.

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