Shoe Industry Retail Intelligence Salon Wenzhou To Explore Industrial Development Mode

< p > agent wholesale pformation retail will become inevitable. Online and offline joint O2O will be the trend and fashion life Pavilion will be the mainstream.

In January 5th, more than one hundred shoe industry agents, professional managers and entrepreneurs from all over the country gathered in the a href= "//www.sjfzxm.com/news/index_p.asp" > Wenzhou < /a >, participated in the 2014 shoe industry retail intelligence salon, and discussed the pformation of Wenzhou shoe marketing mode.

< /p >

< p > < strong > total retail sales will turn into a trend of < /strong > < /p >

Zhou Jiandong, the chief consultant from Dingli brand management consulting group, provided such a set of data. Since 2013, after 11 pairs of P, there have been about 7000 shops of various footwear entities in the country.

At present, the footwear industry is facing enormous inventory pressure. Taking Taobao as an example, behind the sales volume of $eleven, 36 billion yuan in 2013, it may be left with 80 billion yuan in stock, of which about 30 billion yuan is footwear products.

These products will enter the physical market, which will undoubtedly cause great impact. The collapse of a large number of physical shops will also become inevitable.

< /p >

< p > with the coming of the shoe industry < a href= "//www.sjfzxm.com/news/index_cj.asp" > retail > /a >, the extensive total wholesale mode has begun to go downhill. Under the influence of the domestic economic downturn and the change of consumers' concept, the shoe industry brand and the total generation washing card are unavoidable.

Highly homogenized products make market competition more and more intense. The footwear industry has always become an inevitable trend in the pformation of retail industry. Fashion experience life hall is becoming the mainstream of consumers' favor.

< /p >

< p > < strong > self run is the future development direction < /strong > < /p >.

< p > in 2013, many shoe brands began to make new attempts and show the effect.

For example, AOKANG launched the LOAD MAX brand merchandise portfolio fashion hall, through the "zero inventory, zero rent" new platform mode, plans to open 100 stores in Wanda Plaza in the future.

BELLE acquired the world's Dragon shoes, the brand of high-end men's shoes, and continued acquisitions.

< /p >

< p > take Zhejiang Dadong shoe industry Co., Ltd. as an example, Zhou Jiandong decomposes Dadong shoes industry to establish a strong market position through the front end retail platform.

< /p >

< p > at present, the Dadong shoe industry has two ways to engage in joint operation with its customers: the first is to agree on the investment amount and proportion with the customers, and stipulate the minimum amount, except for the fixed share, and the rest is entirely handled by the partners.

The second is the joint operation with the general agent. The two sides decide the proportion of each share by the amount of capital contribution. The enterprise guarantees the agent not to lose money, and will also pay the annual salary to the agent to ensure its profit.

< /p >

Under these two ways, P is directly run by enterprises.

Dadong mode has a strong voice in the terminal supply chain market, constantly shortening the supply chain, reducing production costs, and ultimately obtaining long-term stable profits, taking the initiative in the increasingly fierce market competition.

< /p >

< p > < strong > this year will become the shoe industry brand watershed < /strong > < /p >.

< p > in Zhou Jiandong's view, 2014 will be the year of < a href= "http://cailiao.sjfzxm.com/" > shoe brand < /a > watershed year. The price war, channel warfare, professional warfare, protracted war and cash war between shoe brands and agents will be inevitable.

< /p >

In this market situation, how will the brand and the total generation break through? Zhou Jiandong suggests: 1., the brand business should define the brand position and formulate a five year development strategy plan, so as to seize the commodity as the core and build a professional management team to integrate the industrial value chain.

2. the total generation will pform from extensive management mode to retail business. Through the self management system, the internal organizational framework and market strategic planning will be worked out, and retail should be done under the professional team operation and team culture.

3. to do well in retailing, it is necessary to carry out large-scale operation. The total generation should focus on a market area and work in a variety of shops including fashion living hall, standard shop, special counter, small and beautiful community store, processing shop, etc.

< /p >

< p > Mr. Chen Dong Wang, chairman of Fujian Dong Mao shoes industry, has dedicated company executives to this salon.

He told reporters: "I rarely come to Wenzhou, this is a special trip to participate in the footwear industry retail intelligence salon, I think it's a rewarding trip."

< /p >