Dongguan Clothing And Footwear Industry Layout For O2O Business Mode

< p > e-commerce, the destructive power of traditional marketing mode is amazing.

Such as traditional department stores, Suning, Tianhong mall, Haining Leather City, friends and shares, Yintai group and so on have been "touching the net", forming a "offline O2O experience" online business mode.

And the traditional industries such as clothing and footwear industry in Dongguan have begun to search for "a href=" //www.sjfzxm.com/news/index_s.asp "business mode pformation < /a >, and some garment enterprises and shoe enterprises have begun to lay down the physical shops under the line, so as to make strategic layout for the O2O business mode.

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< p > < strong > the high-end atmosphere of the store is < /strong > /p >

"P!" "price setting!" recently, reporters saw the propaganda posters of the high-speed rail shop in third factory shops of the Humen Leather Association near the high-speed rail station.

The high-speed railway shops have brought together 5 enterprises' own brands, including CHCH, Debao, Callaghan, Man Xianni, SYC and so on.

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< p > "the reason why the high speed rail shop is built across the high-speed rail station is mainly aimed at the idea of selling high-quality leather goods and shoes to all parts of the country by means of high-speed rail."

City Leather Association official said.

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< p > it is understood that the area of the high-speed rail shop is 1200 square meters, which is twice the size of the previous Shoe Association factory shop.

It is expected that the factory will bring double benefits after its operation, and it will help fuel the brand awareness of the factory.

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< p > praying apparel brand operation director, < a href= "//www.sjfzxm.com/pioneer/" > Wang Bin < /a >, told reporters that the high-speed rail store is relying on the huge flow of people in Humen high speed rail station, so that the consumer experience vertical consumption mode is a strategic layout for the future O2O business mode of the company.

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< p > < strong > provide offline experience for online shopping < /strong > < /p >

< p > under the background of Internet economy, O2O will become a new business mode of high speed development.

According to iiMediaResearch research, the O2O market in 2012 has reached 98 billion 680 million yuan, a growth rate of 75.5%, and it is estimated that the size of China's O2O market will reach 418 billion 850 million yuan in 2015.

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The advantages and disadvantages of offline P experience are also related to the pfer of users to the Internet.

A survey shows that 60% to 70% of users are reluctant to place orders online, because the product is invisible.

A href= "//www.sjfzxm.com/pioneer/", "Yin Ji Qi" /a, is the leader of the footwear industry leading enterprise, Qisheng footwear industry. Frankly speaking, factory shops can not only create a sales mode of "front shop and factory", but also become an experiential shop of O2O business mode, laying the foundation for customers to pfer to online.

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< p > Wang Bin revealed that the fashion sales mode of clothing shoes industry will continue to be promoted, including the "a href=" //www.sjfzxm.com/news/index_s.asp "high speed rail shop" /a "next, including the establishment of factory shops in Changan and Dalang, and the establishment of a direct sales plus experience mode, which will create brand awareness through the combination of online and offline mode.

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< p > Yin Jiqi said that the launch of O2O was not achieved overnight, especially in traditional enterprises.

At present, the company is actively exploring the combination of WeChat, e-commerce platform and physical stores. Once the idea is mature, the O2O business model will be promoted, and the company is expected to usher in a new revolution.

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< p > it is understood that Qisheng shoe industry has opened more than 200 stores in more than 20 first tier cities in China. If the O2O exploration is completed, it will bring immeasurable sales impact to Qisheng shoe industry.

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< p > < strong > reporter observed < /strong > < /p >.

< p > < strong > O2O has become a new round of strength in traditional industries. < /strong > /p >

< p > from 2013, a large number of enterprises have adopted the innovative application of O2O mode, many of which are Suning, Tianhong and other traditional retail giants.

From the strategy of "Online + offline" integration to meet the needs of market development, the trend of the pformation of e-commerce models in the whole field has long been irreversible.

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< p > clothing and footwear industry, the United States apparel, BELLE shoes, < a href= "//www.sjfzxm.com/news/index_c.asp" > UNIQLO "/a", H&M and other brand test water O2O, in which the United States and costumes launched a comprehensive three-dimensional O2O strategy, using a href= "http:// http://", "state purchase network", "mobile terminal and entity experience shop" mode.

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< p > no doubt, O2O has become a new business mode in the Internet age. The application of O2O mode to the sales field of traditional industries can truly realize the socialized sharing of commercial resources and < a href= "//www.sjfzxm.com/news/index_c.asp" > large scale cluster effect < /a >, reduce operating costs, thereby reinventing a new sales industry chain and creating more distributive value spaces.

Under the background of Internet economy and industrial upgrading, traditional industries will have broad prospects for development and huge growth space in the future.

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< p > < strong > < /strong > < strong > noun interpretation < /strong > /p >

< p > < strong > O2O < /strong > /p >

< p > O2O, that is, Online To Offline, will also combine offline business opportunities with the Internet to make the Internet the front desk for offline pactions.

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The advantage of < p > O2O lies in the perfect combination of the advantages of the Internet and the Internet, and the perfect docking of the Internet with < a href= "//www.sjfzxm.com/news/index_s.asp" > ground store /a > to achieve the landing of the Internet.

So that consumers can enjoy the online preferential price while enjoying the personal service under the line.

At the same time, O2O mode can also achieve different business alliances.

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