Analysis Of China'S Three Quarter'S Home Textile Industry'S Fortunes

In 2013 1~9, the National Bureau of statistics statistics of 1788 Enterprises above Designated Size realized the main business income of 187 billion 340 million yuan, an increase of 7.6% over the same period, the growth rate decreased by 0.15% compared with that in 1~6 months, the value of delivery was 46 billion 940 million yuan, an increase of 7.49% over the same period, and the growth rate increased by 1.97% compared with 1~6 months. The industry has continued the steady growth trend.

　　 Continuous improvement of operation quality

In the 1~9 month of 2013, the total profit growth rate of Enterprises above designated size was obviously faster than that of main business, with a profit margin of 5.29%, an increase of 0.4% over the previous year, an increase of 0.4% over the 1~6 month period, a 5.65% increase in cost and profit, an increase of 3.18% over the same period last year, a 0.44% increase over 1~6 months, a 6.04% share of three fees, and a decline over the month of the first month.

　　 Business investment is good.

In the 1~9 month of 2013, 1788 Enterprises above Designated Size actually completed investment of 35 billion 100 million yuan, an increase of 16.7% over the previous year, 857 construction projects in the industry, an increase of 13.8% over the previous year, and 638 new projects, an increase of 17.7% over the same period. Industry investment showed a good growth trend.

　　 The export amount has been steadily rising.

China Customs statistics show that 1~9 months in 2013 textile The total export volume was $29 billion, an increase of 8.1% over the previous year, and the growth rate was 1.03% higher than that in 1~6. Markets in Europe and America and emerging economies are growing very well.

The United States has stepped out of the economic crisis and accelerated the pace of economic recovery, which affected US $6 billion 750 million in total exports to the United States in 1~9, an increase of 5.3% over the same period last year.

At present, the EU is gradually getting rid of the impact of the European debt crisis, and the market is gradually stabilizing. The EU economy is at a moderate recovery stage. In 1~9, China's total exports to the EU totaled US $4 billion 460 million, an increase of 2.3% over the same period last year, reversing the negative growth in exports to the EU.

This year, our country Home textile industry Exports to Japan continued to decline. In 1~9, China's total exports to Japan amounted to US $2 billion 920 million, down 5.3% from the same period last year.

Excluding the three major markets, China's home textile industry exports to other countries and regions in the world totaled $14 billion 860 million, an increase of 14.5% over the same period last year. The export market of emerging markets is significantly higher than the average level, and the trend of export diversification is constantly increasing. Among them, China's exports to Russia and ASEAN increased by 27.7% and 34.2% respectively, and the exports to India, Bangladesh and Pakistan increased by 16.8%, 42.1% and 29.8% respectively, and 16.8% growth for the five Central Asian countries.

　 Uneven growth of domestic sales in the sub industry

China's domestic economy has entered a new period of development. The GDP growth rate has been below 8% this year. With the further development of combating corruption and building a clean government, some home textile products have significantly reduced their sales share as group buying gifts.

In addition, accompanied by Online retailers With the expansion of new channels, the consumption patterns and consumption concepts of domestic consumers have gradually changed. The traditional sales channels and product mix have been impacted, making the growth rate of domestic sales of some products in the home textile industry obviously slowed down, showing the different domestic sales performance of each sub industry.

The home textile association's tracking statistics of key enterprises and industrial cluster data also show that in the domestic market, towels and cloth art are growing better and the growth of bed products is weak.

At the same time, the growth of cloth industry has been markedly improved in the first two years. According to relevant statistics, the sales area of commercial housing in China increased by 23.3% over the same period of 1~9 this year, and the area of residential sales increased by 23.9%. The real estate market is picking up the domestic sales growth of cloth products.

According to statistics, 1~10 months this year, home textile business turnover of about 53 billion yuan, continue to grow exponentially. Bedding is the main product of home textile sales, gifts and group buying occupy part of the sales of implanted products. Therefore, the manufacturers of bedding products are obviously affected by the changes in the marketing channels, leading to the slow growth of some domestic enterprises with traditional channels and even negative growth. This phenomenon is also awakening and prompting the bed products industry to speed up the adjustment of products and sales channels.