How To Truly Understand Customer Needs?

< p > challenges are reflected in the industry, one is cross-border and more and more, on the basis of cross-border integration.

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< p > > a href= "//www.sjfzxm.com/news/index_f.asp" > App < /a > are all looking at installed capacity and active user volume, which can all be summed up as user scale. The core competitiveness of the Internet still falls on the user scale. Of course, in the new mature mobile Internet era, it is also the user first.

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< p > a few days ago, because a href= "http://fz.sjfzxm.com/" > Ma Yun < /a > an e-mail, the whole company is still hooked up with people outside the factory. Today, we see the information coming and going. We know that the user limit is 6000 now. In this era, the user scale is large enough, and the reason why it can make money is that the demand will come out if people are there. If you can find people's needs, then you can start making money, and users and traffic scale can absorb the upstream and downstream of the industrial chain, or enrich the products and applications of the platform, enhance user experience and enhance user viscosity, and form a virtuous circle.

But for the past, it is really not the case. The volume of users is not important, but the quality of users and the scale of user segments, which is what I think is the goal of communication.

Ding Lei said: WeChat is 5 points, street 4 points, easy to believe 3 points, the negative points.

How would you evaluate it? < /p >

< p > large scale will not necessarily succeed, just like why Ma Yun put forward the small and beautiful electricity supplier also has certain effect that wants to correspond, but it is not exactly the same, so this is the difference between big and small. With the idea of electric business operation, this problem will fall to cost control. Many times, the enterprise will enter a misunderstanding of scale operation, and lead enterprises to do economies of scale or formalism.

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< p > a lot of mobile a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > Internet enterprises < /a > users only. In spite of the quality of users, some enterprises take the form of free or reward to attack the users in order to obtain the scale of users. Under the basic condition of this injury industry, the decisions and plans made to a certain extent under this illusion of prosperity are not grounded, so they will go into a vicious circle environment.

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< p > > a href= "//www.sjfzxm.com/news/index_x.asp" > micro-blog < /a > can be said to be a case, but it is not under this framework. The generation of "silent users" and "zombie users" is actually a product created by users' needs, and it is also a quantified thing prompted by human nature. In fact, I am also curious that why micro-blog would tolerate a large number of users who brush fans, which is just like the feeling of "a rat shit to ruin a pot of porridge." if micro-blog had a certain grip on user quality and threshold, micro-blog would not be reduced to Alibaba and became an accessory.

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In the mobile Internet era, users are eliminated, so the product is the first, just like in the era of content marketing, only in the content of high quality or the most important thing, instead of you to brush the exposure and browse, good content will walk, and the product is not, is it: the product is king. P

After we have finished the product, we need to get to know the users in depth. Actually, this survey can be described as before and after the products.

Now the main users of mobile Internet are in the post 85 and post-90s. This is the mainstream of the society. The environment of growth is significantly different from that of the predecessors. Of course, including you, and now the post-90s generation is the feeling of one generation, instead of three years and five generations.

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< p > material demand, the standard of happiness, the problem of consumption, the demand for individuality, the essence of entertainment, and the root of the mainstream are all the profit points of the mobile Internet.

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The reason behind the < p > is that the new users are basically 85 after < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > 90 "/a", most of the users are on the Internet every day. The biggest demand of users is that users have independent consciousness. Now what users need and what you provide is the concept of C2B.

So the era of user sovereignty is coming.

This has led to great changes in the whole market.

What do these users need? I think that regardless of hardware, software or anything, ultimately all products are services.

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