New Marketing Of Shaoxing Garment Enterprises: Online And Offline Linkage

< p > with the arrival of "double 11", Kai Moorhouse, Bai Si Han, Barut, bun Lu, CiKa...

More and more Shaoxing enterprises have appeared in online shopping centers such as Tmall and Jingdong. They have entered the vision of consumers with a href= "//www.sjfzxm.com/news/index_p.asp" and "Shaoxing /a".

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< p > "when we first started online last year, sometimes we couldn't sell one item a day. When it was" double 11 ", sales broke through 30 thousand yuan at a time, and it felt terrible. Now our worst day is more than last year's" double 11 ".

"Kai Moorhouse" is a men's clothing brand in Ping Shui town. After opening its first flagship store, Jingdong has opened online stores in Tmall, fan shop, shop No. 1, industrial bank, poly commerce, etc.

Jin Xiaobo, the head of the company, said that during the "double 11" period, a series of activities such as the 50 percent off ceiling and full delivery will be carried out. I believe this year's experience will be richer and the effect will be better.

But he also said that the only regret of online sales is the lack of experience. If there are experiential shops to make more consumers feel the quality of products, the sales situation will be better, so consider setting up experiential shops.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Ba LT < /a > is one of the brands that lead online and offline.

It not only opened flagship flagship store in Tmall mall, but also opened 5 outlets in Hangzhou and Shaoxing.

The sales and sales experience of the direct shop has promoted e-commerce to some extent.

Not long ago, only one day's sales amounted to 270 thousand yuan, ranking the 29 in Tmall men's clothing TOP.

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< p > "Orient ship dress", in the early years is mainly foreign trade. Now, the pformation and upgrading of development is less than a href= "//www.sjfzxm.com/news/index_c.asp" > men's clothing brand < /a >, and its 3 clothing brands are coming to market one after another.

This year, "double 11", CiKa is located on the 104 National Road line, opened under the experience shop, and linked online and offline, and implemented "red packets plus discounts".

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< p > from the outset of garment trade to the network, and at the same time develop the entity experience shop, so that we can go hand in hand in line and line.

Although "Heng Rui" women's clothing has set up more than 50 chain stores throughout the country, this year, its manufacturing enterprises began to consider developing online franchisees, thereby expanding online trade.

In recent years, "bubble bubble" has been selling well on the Internet, and its manufacturers are also considering setting up a physical store to promote online trade.

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"P" > "we found that e-commerce and traditional offline trade are complementary," said Jin Xiaobo, "Kai Moorhouse". After the development of the electricity supplier, the responsible person set up the design department, and the design capability is stronger and stronger. The company divides the new design into two parts, one part is used for its own brand, another part of the customer selection for the line, the customers who originally placed the clothing sample to the company, now begin to pick new clothes directly from the company, the customers are more and more inseparable from themselves, they also have the right to speak the price, and enhance the competitiveness of traditional trade.

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