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Huang Geng: A Valuable Brand Product That Provides A Reasonable Profit Margin.

2013/11/3 21:03:00 18

the general manager of Nanjing border town sports, "a href=" //www.sjfzxm.com/pioneer/ "Huang Geng < /a", shares her views on the current status of the outdoor industry at the China Outdoor Summit Forum. 
 electronic commerce, including the growth of future retailers, I think it is a new channel. This channel has a certain subversive effect. Its subversive nature is that it reduces the cost of past consumers searching for goods to the lowest, and speeds up the fastest, and at the same time, it reduces the cost of spanaction greatly. 
After the rise of P < a href= "//www.sjfzxm.com/news/index_c.asp" > e-commerce "/a", it will quickly or long to reverse such a pattern. It will eventually knock the retail price of the same products of China to almost the same as that of the US market. This is a disruptive role after the rise of e-commerce. This process is achieved in 5 years or 10 years. It is hard for us to say that because of such a process, it will force every Brand Company to re optimize its own value chain and provide consumers with more valuable products. It will optimize the integration of China's logistics companies, from scattered small logistics companies to large logistics companies, and large logistics companies will provide more valuable logistics services to brands and producers. It will force department stores to reduce some points, or even force some department stores to grow as well as Europe and America. It will also force the government to consider lowering taxes and so on. Therefore, its subversive nature is completely disruptive and completely reshaping our business environment. On this point, it is of great interest to consumers. 
 is a great test for practitioners. This test is a question of life and death for practitioners. It is a happy phenomenon for consumers. If a practitioner is not good enough, a well - done company may die in a few years; if used well, small businesses will have the chance to grow. Electronic commerce is still the most fundamental thing to get rid of, that is, the two words of business. Ultimately, a company, even if taking the electronics as a means, will ultimately solve the problem of the company's profit and whether it can make profits for consumers to provide more valuable products. With the upgrading of the consumption of Chinese consumers, the more valuable brands have more room for survival, the brand that only plays price war will have very little room for survival. Even the price war is not a brand, it will not have room for survival. 
 If a company wants to continuously improve its net profit margin, it will choose a wrong direction in itself. As Wang Shi said many years ago, we only make 25% profit. At that time, when he said this, the meaning behind the fact was that only when a company realized such a big trend and a fundamental trend, did you make the initiative to make adjustments to pursue an appropriate profitability rather than a proposition that you could earn more money all day long, then you might be prepared to do the right thing in a rainy day. Like some 5 or 6 years ago, some excellent manufacturing enterprises already have full insurance, that is, to deal with them ahead of time and to do the right things. Finally, they can survive. On this issue, I still believe that the goal of enterprises can not be put on increasing gross margin and net interest rate, but whether they can provide consumers with real value products in the market, and it is a product with a reasonable < a href= "//www.sjfzxm.com/news/index_cj.asp" > profit margin < /a > value.