Underwear Industry Has Great Potential And Store Development Needs Professional Line.

< p >, as we all know about the specialization of shopping guide, I am mainly talking about training and guiding the underwear industry to become a professional analysis and train of thought.

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< p >, a business trip to a southwest province, just in time to catch up with a shopping mall trial business. Our company's brand is also on the top, surrounded by six brands, three on the first line and three on the second line.

On the first day, we sold more than 1200 yuan, and another second-line brand sold more than 3000 yuan. The reason was that the new shopping guide we sent was a senior shopping guide.

On the second day, we decided to adjust the best shopping guide in our store. The sales results were quite different. On the same day, we sold more than 3000 yuan, and another brand sold less than 2000 yuan.

What does this mean? It leaves you to think.

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< p > although it is only a case, underwear is a professional product. Many consumers are ignorant or ignorant about the professional knowledge of underwear products.

A survey has shown that over 90% of women in China do not know how to choose underwear. Someone needs to introduce and help them choose the right underwear.

Therefore, under the circumstances that the consumers are not enough, it is more necessary to guide the employees to be professional enough.

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< p > < strong > 1. The trend of developing professional guidance is < /strong > < /p >.

< p > 1, industry trend < /p >

< p > there is a famous saying: "people without me, people have me new, people are new and I am cheap, and people are cheap, I turn", which is competition differentiation and continuous pformation.

Market competition will continue to develop, and it is also the development of product competition. There are many reasons that affect product sales. In different stages, the proportion of different attributes occupies a different proportion. For example, ten years ago, the influence of the brand was not big, and the product was better or worse, but the reputation of the brand after ten years was more important.

When the supply exceeds demand, the shopping guide is not important, but now the brand is more and the supply exceeds demand, the shopping guide is becoming more and more important.

But competition is often changed from inactivity to activity, because it is easy to imitate activities (such as products) that can not be moved, and it is difficult to imitate activities (such as shopping guide). Nowadays, the development of the industry has become the focus of training.

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< p > 2, shop trend < /p >

< p > we often see the evolution of competition in a region. From the competition of previous underwear stores, we have begun to make brand names, update store images and promote sales activities.

A regional competition from strive for differentiation to gradual homogenization, you have me, you have bigger area, bigger brand, smaller brand difference, product homogeneity, image difference, promotion is often done.

Sometimes it can be seen that a brand of a street opened 3 branches, the same as the goods, the area was almost the same, and the sales volume of some shops was quite different.

Shop management level is a major factor, shopping guide sales ability has also become the focus of attention.

When the product differentiation becomes more and more small, the role of shopping guide begins to be taken seriously. Everyone starts to train professional guides, and a large number of training works of enterprises and agents start. In order to compete, shop owners ask for guided shopping and continue to learn and constantly improve their professional level.

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< p > 3, customer trend < /p >

< p > the development of society is to satisfy people's growing material and cultural needs, and there is demand to promote development.

Many foreign brands will suffer from acclimatization in China, but their products are good but not easy to sell.

Beijing's admiration and Manifen's performance in Shenzhen is better than many foreign brands. The important reason is to understand the consumption characteristics and consumption needs of domestic consumers, and the products designed are more suitable for Chinese consumers.

Meeting the needs of customers is also the direction of marketing research. At present, there are differentiated competition modes and convenient competition modes, which are all meeting the needs of consumers.

Customers bought a lingerie from the initial ten yuan to more than 100, or even hundreds of thousands of yuan, the change is very big, so the store image, environment, brand, shopping guide has put forward higher requirements.

Customers spend more money to buy more suitable products and enjoy more professional services.

How can the product performance be reflected? How can the service be intimate and comprehensive? These are mainly manifested by the shopping guide.

Does the shopping guide introduce product characteristics? Do you recommend suitable products? Do you have good etiquette? What is the professional knowledge? It is an important factor to promote purchase, and also a basic requirement for customers to guide shopping. A low professional guide can hardly meet the needs of consumers, and customers also require more professional guides to provide quality services.

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< p > 4, shopping guide's own trend < /p >

Less than P, shopping guides are individuals and individuals compete equally. Especially in a shop, there will be more than one shopping guide. There is a big gap between professional and unprofessional sales performance, strong income will be higher, more opportunities will be promoted, poor sales revenue and low income will also be eliminated.

If a new branch is opened, who is better at the job of internal competition, who is better, whose sales ability is stronger, and the possibility of obtaining a manager's job will be greater. Therefore, no matter from sales revenue or promotion, it is closely related to the professional degree of the shopping guide, and the boss is willing to give more opportunities for loyal and capable shopping guide, which will help the shopping guide to improve their professional level to meet the requirements of competition.

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< p > < strong > two, < /strong > a href= "//www.sjfzxm.com/news/index_c.asp" > strong > guide shopping < /strong > /a > strong >

< p > 1, shopping guide of developed countries < /p >

< p > last time the company went to Japan to investigate, they all experienced the process of shopping, and felt that there were great differences between the developed countries in the underwear shops and the domestic ones, mainly manifested in the following points: < /p >

< p > A, the degree of enthusiasm is well controlled, there will not be a continuous recommendation of customers when they enter the shop, but when customers stop in front of the product, the shopping guide will be introduced immediately.

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< p > B, shopping guide recommended products and fitting clothes are very patient. They are responsive to customers' inquiries.

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< p > C, when recommending and introducing products, we should pay attention to the tastes and feelings of customers and have rich experience or frequently analyze the characteristics of customer consumption.

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< p > D, fast action, the location of products and inventory is very clear, there are certain skills in inventory management, fast action can be small to personal habits, but also to the national habits.

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< p > E, team cooperation tacit understanding, in the reception of customer sales, there are main and Deputy points, deputy selling hands with the main selling hand.

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< p > F, operation flow and proficiency, which is very common in developed countries, is also a basic requirement for shopping guide personnel, and is completely achieved through training and practice.

The key is where the process is, who will train and how to achieve the training effect, which is what we lack at present.

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< p > G, < a href= "//www.sjfzxm.com/news/index_c.asp" > dress matching < /a > knowledge rich, this is the advanced knowledge stage of shopping guide.

The match between underwear and outer garment is very important. Some shops display underwear and outfit uniform display, and outfit shows people's inner temperament. This is also an important signal for shopping guide to recommend suitable underwear.

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< p > H, polite language, Japan is a country with many etiquette, polite language is more normal, in the domestic polite language many customers will not resent, but polite language is relatively lacking.

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< p > I, shopping guide clothing is uniform, clean, neat and highly professionalized. This is very important in other industries in China, but the importance of underwear shops is generally.

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< p > 2, shopping guide of other industries < /p >

< p > from other industries, there are certain requirements in terms of professionalism. For example, the 4S shop has a strong dress code, strong professional knowledge, driving and sweet appearance, and has generally formed a systematic training system.

Compared with underwear shopping guide, their requirements are much more professional. This also shows that we have to build professional guides to sell products better.

Let's look at the beauty industry again. I believe that without that guide, we have not been trained to go to work. The beauty industry is also a profession with relatively high professional requirements.

The development of the beauty industry is much longer than that of underwear. The training and management of the beauty industry is worth learning from underwear, because the main consumers are women.

In contrast, the overall quality of the shopping guide in the beauty industry is higher than that of the underwear shopping guide. The excellent talents flow more to the beauty industry, which is related to their high profits, generous income and generally accepted by all of us.

Underwear industry has not been developed for a long time without systematic training and management. Many people are unwilling to engage in underwear sales. Training professional guides is no longer the responsibility of shops, but should be promoted and guided jointly by enterprises and industries.

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< p > 3, < a href= "//www.sjfzxm.com/news/index_c.asp" > underwear industry < /a > shopping guide < /p >

< p > at present, the quality of shopping guide in underwear industry is very worrying. Many shops are still selling their own goods by the boss, or employing one or two helpers, usually in the form of fixed wages, and some of them have introduced the royalty system.

But in general, store management can not be institutionalized, operate arbitrarily, shop area is small, wages are low, shopping guide has no desire to learn, can not see the hope of development, sales skills and professional knowledge are scanty, and is not very familiar with brand.

Shop oriented shopping guide is the direction of training, and the trend is irresistible.

Shop owners only provide excellent talents with outlets to develop together, otherwise shops will be easily eliminated by market shuffling, because your practice does not conform to the trend.

Shop professional shopping guide is used to train shop managers, is used to open branches to become shareholders, but at present many shops do not want to cultivate shopping guide, do not cultivate shopping guide, only relatives guide shopping, we should first let a number of excellent terminal shopping guide professional, set up a sample version, and then lead people who know the future.

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