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How To Find Suitable Distributors For Clothing Brands

2013/9/24 15:41:00 41

Clothing Brand Dealers Clothing Dealers Brand Investment

> a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand, before investing, you have to make a scientific planning and design of your channel on the basis of defining your brand positioning, give your channel a positioning and choose the most suitable Qu Daomo style. At present, the mainstream clothing sales mode mainly has the following kinds: 
 1 wholesale mode goods are mainly sold through wholesalers in some large wholesale markets, because wholesale markets have a wide range of radiation, and many large wholesalers have sales outlets all over the country, using their network to quickly roll out their products in the market and quickly realize the withdrawal of funds. This is a common sales mode of some low and medium grade products in China. 
 2 franchising adopts chain concession, which is directly developed by the franchised headquarters of the company, or by the franchisee developing terminal franchisees. Terminals operate according to a unified brand style. Nowadays, the brand of casual wear is mostly operated by franchising. 
 3 agent mode generally divides the national market according to the regional characteristics into several market areas, and establishes agents in each region. The authorized agents are fully responsible for product sales in the region, and agents develop and manage subordinate terminals. 
 4 sub company mode manufacturers directly set up branches in various regions, directly developing and managing terminal businesses by branches, or opening self operated stores and stationing counters and supermarkets in shopping malls. 
 which channel mode will your brand adopt? When you confirm your channel positioning, you can do business invitation. Generally speaking, clothing business investment is mainly through the following ways: 
 > through media advertisement inviting business > /strong > /span > /p >
 by spreading media advertisements in the media, it is a relatively fast way to enter the market, but the cost is high, and most of the information is conveyed to the unwanted customers. Because of the large amount of information, staying stable and long storage time, the general print media is suitable for investment advertising. 
 1 media selection industry media: the main content of this kind of media is launched around clothing, so it has a relatively large impact in the industry, and the readers are also mainly in the industry, such as: China's < a target= "_blank" href= "//www.sjfzxm.com/" > dress ornament /a > newspaper, "clothing times", "clothing and clothing business information", "Chinese clothing", "clothing industry" and other media. 
 professional media: China currently has the best professional graphic media for attracting investment: Three: Sales and marketing, business, and China business newspaper. Customers who have been recruited through such media may not have experience in clothing industry, but they generally have a more advanced market operation consciousness and are more competent in market operation, but the prices of these three media are relatively high. 
 popular media: for example, "bosom friend" and "family". Because its circulation and influence are very large, and the clothing industry is also low from the threshold, it can also attract some investors who have idle funds and interests. Many enterprises often only publish advertisements in this kind of media. It is hardly known that this is also a good carrier for investment. Of course, it depends on what grade your brand is positioned. Generally, this type of media is only suitable for popular brands. The author has operated two clothing brands in this kind of media, and has achieved good results. 
 nowadays, the rapid development of new media such as Internet provides another effective way to expand investment. With the rapid growth of Internet users in China, the daily click rate of many garment websites has exceeded hundreds of thousands of times, and the Internet has gradually become a new media source for investment promotion. China Women's wear net is a good investment platform. 
 in addition, the large-scale outdoor investment advertisement in the main location of the clothing wholesale market can also play a good role in attracting investment. 
 media selection should be chosen flexibly according to the target of attracting investment. For example, a strong media in the region can be selected for investment in a certain area. 
 2 the content of your investment advertisement must be attractive. Because there are too many clothing brands, you must convey your product information in detail and join certain policies in the limited layout, which can effectively attract the eyes of the franchisees and arouse interest. Clothing advertising is often more attractive and attractive. 
, also, remember that investment advertising takes the advantages and disadvantages as the principle, focusing on your strengths. 
 style= > font-size: medium > > two chamber of Commerce > /span > /strong > /p >
 merchants' Association is the most effective way to direct investment promotion to target customers, and it can often produce better results with the product launches (fashion show). Usually, the investment promotion requires the following process: 
 1 determines the target customer group. Is it a national investment promotion or a regional investment promotion? 
 2 determines the theme, time and place of the Investment Promotion Association. Is it based on the strength of the company, or is it mainly based on new products? There are other major events involved. For example, when an enterprise was launching its 10th anniversary celebration of the company, it launched its second brand and invested in the whole country. It also launched a "ten year classic" course, reviewing the fashion exhibition, and won the high recognition of the customers. Many new customers were convinced of the strength of the company. 
 3 to send out invitations and publicity materials to target customers. 
 4 choose to implement the model and confirm the promotion of fashion show. 
 5 advertising in the effective media. 
 6 several days before the meeting to track customer participation. 
 7 to determine customers' catering, accommodation and so on. 
 8 meeting, showing the strength of the company, elaborating the company's sales policy, joining scheme, model show show products, etc. 
 9 to negotiate a contract. 
 10 related personnel conduct business follow-up. 
 general regional investment promotion activities are very effective in the form of investment promotion, organization and operation is relatively easy, and the cost is not very high. 
 " > strong > three exhibition investment > /strong > /span > /p >
 now, there are many kinds of clothing and accessories exhibitions. The most influential one is the annual CHIC China International Clothing and Accessories Fair held in Beijing every year. The exhibition can be regarded as a large event in the apparel industry. At this exhibition, many famous manufacturers, agents, raw materials suppliers, underwear workers and so on can be seen. If you can cooperate with the fashion show at the exhibition, you can show the company's strength and product information directly to the target customers. 
 < a target= "_blank" href= "//www.sjfzxm.com/" > clothing exhibition < /a > now there are more subdivision, such as casual wear exhibition, underwear exhibition, children's wear exhibition, women's Wear Exhibition and so on. Each exhibition directly faces the target audience. You can choose to participate in the appropriate exhibition according to the ownership of your product. 
 however, with the rapid development of the exhibition economy, there are too many exhibitions. The results of the exhibition are different and the quality of the host team is not good. Some exhibitions have little impact on themselves, but they exaggerate in publicity, resulting in many exhibitors failing to reach their intended targets. Therefore, before attending the exhibition, you must know something about the sponsor of the exhibition and the history of the exhibition, so as not to be fooled. 
 to use the exhibition to conduct business invitation, the relevant coordination and promotion must be kept up. In the exhibition, investment is actually a direct game with the competitors. The most need for strength and style to speak, how to be different and how to stand out, please think carefully before attending the exhibition. 
 " > strong > four personnel investment > /strong > /span > /p >
 personnel investment directly facing the target customers group, mainly through the effective communication of personnel to serve customers, the cost is relatively low, but the speed is slow, and the quality of people's requirements are relatively high. This method is generally suitable for market maturity, and it is more appropriate to replace customers or invest in new small areas. The general steps of personnel investment are as follows: 
 1 collect relevant customer information. Such as customer management, reputation, financial strength and even their personal preferences, and so on, know oneself and others, in order to be in a favorable position in the negotiations. 
 2 visit. 
 3 talk, communicate and persuade customers. Take note of the relevant publicity materials of the company so that customers can have a comprehensive understanding of the company. 
 of course, there are many ways to invest in clothing brand. The key is to see what kind of resources your company has. The most suitable one is the best. Attracting good partners is a solid step for the success of the market.