China Changshu Menswear Index: Homeopathic

As the fifteenth Jiangsu International clothing One of the series of activities in Jiangsu, China Spin Materials, silk, chemical fiber, home textile index and China Men's clothing index information conference was held in Nanjing in September 12, 2013. The professional market of textile industry has entered the age of "index". In Shengze, Jiangsu, China's Oriental silk market first launched the "Silk chemical fiber index", the "home textile index" of the home textile market in the Permian bridge, and the "textile material price index" of the red bean group textile trading center. Changshu clothing city is planning to launch the Chinese men's wear index. Jiangsu textile economy big index platform strategy officially launched, Jiangsu textile industry In the process and influence of "indexing", it has also taken the lead in the whole country.

China Changshu menswear index: Homeopathic

The establishment of China Changshu menswear index is (1) the need for China to transform from a large garment producing country to a productive power. Since the reform and opening up, China's garment industry has developed rapidly, and now it has become the largest garment producer and exporter in the world. However, our country Garment industry Faced with problems such as low product quality and low quality inspection, serious homogenization of products, weak brand awareness and confusion of price system. The product is large, but it has no say. China's garment industry "12th Five-Year" and the 2020 development outline clearly put forward that China needs to transform from a large garment producing country to a productive power. Clothing production And circulation enterprises actively transform and upgrade. As a weathervane of the clothing market price, the clothing price index can not only become an important basis for government and industry organizations to formulate policies, but also provide decision-making reference for clothing production and circulation enterprises to organize product development, design, production, sale and investment, and guide enterprises to increase the contribution rate of brand and the contribution rate of science and technology, and promote the adjustment of industrial structure. At the same time, the garment prosperity index can be used for dynamic monitoring and scientific evaluation of garment industry development, which plays a good supporting role in macro policy formulation, industrial technological progress and industrial structure adjustment.

(two) the need for China's economic restructuring and consumption upgrading. At present, China is expanding the domestic demand, promoting the adjustment of the economic structure, realizing the transformation from the investment and export driven economic mode to the economic growth mode dominated by consumption, and upgrading the consumption structure is playing an increasingly important role in the national economy. The price index of men's clothing, together with the quality analysis, not only provides a reference for the price of clothing market, but also enables consumers to understand the relationship between the quality grades and prices of different products, and is conducive to cultivating consumers' healthy and environment-friendly consumption concept, forming brand consumption consciousness, playing a positive role in improving the quality of life of consumers, and ultimately upgrading the consumption structure.

(three) Changshu is an important part of our country. Clothing industry And market concentration. Changshu is an important textile industry base and a famous leisure wear city in China. Clothing products are not only exported to all parts of the country, but also exported to Europe, America, Japan, Southeast Asia and other countries and regions. The clothing industry is a key supporting industry in Changshou City. There are 3500 existing production enterprises, of which 550 are over scale production enterprises, and the annual sales revenue exceeds 70 billion yuan. Changshu down clothing and men's clothing output ranked first in the country, of which the down jacket accounted for more than 40% of the national output, men's clothing accounted for more than 20% of the national output. There are more than 13000 brands, including 11 well-known trademarks, 35 famous trademarks at the provincial level or above, and 70% straight brands. Changshu has a well-developed clothing trade and has the largest clothing wholesale market in the country, Changshu garment city. In 2012, the market volume exceeded 100 billion points.

(four) Changshu clothing city is the largest garment in the country. Clothes & Accessories Professional market. The garment city of Changshu, China, was founded in May 1985. After nearly thirty years of development, construction, operation and management, it has developed into the largest clothing and apparel market in the country. It has 35 professional markets, a total market area of 3 million 500 thousand square meters, and more than 30 thousand shop stalls. It comes from more than 100 thousand business people all over the country. The main economic indicators and comprehensive strength of Changshu clothing city, such as market size, commodity turnover, profits and taxes, are among the top of the same wholesale market in the country, ranking the top ten professional apparel market in China for five consecutive years. shoes At present, the market has more than more than 4000 first-class agents at the provincial level, 570 famous trademarks at the provincial level and more than 5000 famous brands, and 100 billion 283 million yuan in 2012. The scale, price trend and prosperity of Changshu garment city have certain influence and authority on the national clothing market. Changshu is the "weathervane" of the development trend of Chinese clothing and the barometer of China's clothing industry. Therefore, the organization and implementation of the clothing index in Changshu has a good industrial environment and industry foundation. It can reflect the trend of industrial development more comprehensively and objectively, and has strong leading, representativeness and authority.

China Changshu menswear index: significant

The release of China Changshu men's wear index has important reference significance in guiding the adjustment and upgrading of the industry, or guiding the operation of enterprises from the micro aspect. It can not only provide the most fresh and authoritative basic data for operators, consumers and managers, but also further expand the advantages of Jiangsu garment industry cluster with Changshu clothing as its core, and consolidate its position as an important information center in the national garment industry.

　　 Changshu clothing City Loading index is not only conducive to improving the market influence of Changshu clothing, but also playing the "Changshu brand" and serving the garment enterprises and merchants in Changshu; it is more conducive to the dynamic monitoring and scientific evaluation of the garment professional market and the development of the garment industry; it is conducive to the establishment and improvement of the clothing price distribution system, providing more comprehensive, accurate and timely market information for garment buyers and market operators nationwide and even the whole world, ensuring the normal operation order of the clothing trading market, promoting the transformation and upgrading of China's garment industry, and promoting the transformation of the development mode of China's garment industry from quantity growth and price competition to R & D design and brand innovation, helping Chinese clothing enterprises better integrate into the global economy, enhancing the value and competitiveness of Chinese clothing products, and gaining the right to speak in the international market. Preparation and release of men

Since the start of the work in July this year, China has started the work. textile industry The joint expert group composed of the Federation, the national information center and Donghua University entered Changshu, went deep into the market and enterprises to carry out preliminary research, and initially identified the product types and coding methods involved in the index formulation, forming a feasibility report on the construction of the mens index system in Changshu, China. In the next stage, we are planning to issue the China Changshu menswear index in the spring of next year.

　 Related links: general situation of Changshu clothing City

Changshu Garment City, founded in 1985, is currently the largest wholesale market for clothing and apparel in China. Located in the southern tip of the ancient city of Changshu, relying on Changshou City's strong textile and garment industry foundation, it grows and expands with unique geographical advantages. Since 2007, it has been awarded the Chinese men's wear center, the Chinese women's wear center, the Chinese children's wear center, the China footwear industry center and so on by the China Federation of textile industry and the China Federation of Commerce. It is the 4A state-level shopping tourist attraction, the Chinese leisure clothing characteristic commercial district, and the first China key demonstration special business circle. It has been appraised as the "advanced group of the national textile industry", "the advanced unit of establishing integrity market in the whole country", "the national integrity demonstration market", "China's excellent market management organization", the first batch of "China Textile and clothing e-commerce demonstration units", and has been awarded the title of "Jiangsu clothing export base", "China clothing brand incubator base" and "China tourism professional wear marketing base" and so on.

Changshu clothing city area covers an area of 3.71 square kilometers, and its business area is about 3000000 square meters. It is gathered from 35 specialized wholesale markets, namely, the shopping mall, the spinning market, the shoe center, the cloth market, the hardware market, the small commodity market, the fashion center and the men's wear center. It has formed many kinds of business areas, such as clothing, knitwear, cloth, decorative fabrics, bedding, small commodities, shoes, hardware and so on. The more than 100 thousand operators from all over the country have settled in business. The average daily traffic volume in the peak season of the market is more than 300 thousand people. The daily flow of funds exceeds 2 billion yuan, and the turnover of commodities in the market has been over more than 10 billion for more than 10 consecutive years. In 2012, it exceeded 100 billion.

From the road market to the greenhouse market, and then to the modern business building cluster, Changshu garment city has undergone 28 years of growth and transformation. During this period, under the correct leadership of the Changshu municipal Party committee and municipal government, the garment city has constantly adjusted the pace of development and innovated the development ideas around the scientific development and intensive development, and promoted the transformation and upgrading of the traditional market by building five major platforms.

First, a high quality public trading platform. Changshu clothing city attaches importance to planning and guidance. In the past ten years, it has invested about 10000000000 yuan, and has built 2 million square meters of professional market and supporting facilities, forming a pattern of clothing oriented and comprehensive development. The overall upgrading of the market's hardware facilities has promoted the "branding" process of the market, and all new markets have adopted brand access system to enhance the taste of the market. Since 2007, six markets have been named "country names", and more than half of the markets in the region have passed ISO quality and environmental management system certification. Especially since 2009, the garment city has carried out the integrity market activities in the area, and has achieved good results. The market environment, business atmosphere, and the quality and service level of the merchants have been promoted in an all-round way.

The two is a complete supporting service platform. Changshu clothing City With the advantages of convenient transportation, there are 241 passenger and freight lines in more than 1000 cities across the country. The transportation network of highways, railways and aviation consignments is perfect. There are 13 financial institutions, 44 financial outlets, 6 financing guarantee institutions, more than 20 large parking lots, many foreign business people gathering areas, and two primary schools and many kindergartens. In addition, the labor protection, personnel training, business exhibition, commodity inspection and other services in the region are fully in place.

The three is the professional e-commerce platform. Changshu garment city began to set foot in the field of electronic commerce in 2004, set up platform and lay the network. By the end of 2009, it cooperated with Alibaba to build a special e-commerce platform for Changshu Garment City, and gradually built up the e-commerce construction of garment city. By the end of 2012, the "Changshu Zhongfu e-commerce Industrial Park", which gathered e-commerce, software providers and operators, was set up as a pilot project of e-commerce application by the national development and Reform Commission. This year, we are planning to build a country's largest textile and clothing vertical e-commerce Industrial Park, and strive to build "online clothing city".

The four is a diversified shopping platform. The clothing city of Changshu was successfully established in 2007 as the second 4A national shopping scenic spot in the country. Through the launching of various theme promotion and shopping and tourism festivals, it attracted a large number of merchants throughout the country, receiving more than 4 million tourists throughout the year, and signing more than 500 travel agencies to promote the adjustment of the market format. Recently, the clothing city has innovating new ideas, integrating tourism shopping, cultural entertainment, entertainment and brand display, forming a big tourism pattern.

The five is a powerful platform for government support. Changshu Garment City Management Committee is a municipal government dispatched office to comprehensively coordinate the regional market management and administration. In the area, there are 13 functional departments, such as industry and commerce, urban management, public security, city inspection, traffic police, transportation, stowage, national tax, local tax, procuratorial, technical supervision, fire fighting and sanitation.