The Marketing Of Textile Enterprises Has Entered The Era Of "Wechat Marketing".

< p > since the media age, every participant has become a communicator.

The peak forum for WeChat and e-commerce developers, which has just ended, has once again triggered a wave of mobile Internet.

In fact, there were 200 enterprises participating in a lecture that originally set up 100 seats.

Host site statistics: what is the first channel to get news every day? The answers are through friends circle of mobile phones, so that people can feel "boundless force".

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< p > < strong > pmission micro marketing era < /strong > < /p >

In the mobile Internet era, the first channel for many people to get information is WeChat on the smartphone. P

Compared with the traditional way of communication, micro marketing does not need Alipay and costs less.

How to make their enterprises and products sell through mobile phones, so as to make stronger a href= "//www.sjfzxm.com/news/index_c.asp" > e-commerce < /a >, has attracted the attention of many enterprises.

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< p > recently, at the forum of WeChat and e-commerce development in China's golden halogen culture and creative park, the theoretical experts and practical operators of micropower circles gathered together to bring a brainstorming of WeChat marketing and e-commerce development to entrepreneurs.

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Kong Jianping, executive director of the National Council of Zhejiang Province and senior researcher of WeChat field, through WeChat platform trial and WeChat platform marketing case, conveys the signal of micro marketing era and "fast fish eating slow fish" to the participants. P

Zhu Xiaoming, a media sponsor of the media alliance, has cited a typical case: a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > enterprises set up shop on Taobao, Jingdong and other platforms, no matter how good the performance is, only the goods in the shop are their own, and its resources, including shops, customers and so on, belong to the website.

Once the stores on Taobao and Jingdong websites have gone up, or they don't need you, you still have nothing.

Therefore, how to make customer resources to be owned by enterprises must go through another channel -- the construction of media.

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< p > < strong > > a href= "//www.sjfzxm.com/news/" > spinning enterprise < /a > "micro force" everywhere. < /strong > /p >

< p > when many people understand information through WeChat, many Shaoxing county a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > enterprises also begin to use WeChat free platform function to develop more business opportunities, including customer service and marketing activities.

By setting up a public account and releasing enterprise information, it is convenient for customers to find the door and set up enterprise brand.

At present, the number of WeChat's circle of friends of some enterprises is as high as tens of thousands, which is even wider than that of ordinary enterprises.

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"P" > the "Haotian weaving" of the Ke Bei Trade Center was once the ten largest e-commerce provider of the "Alibaba" website and the top 100 small business enterprises. Many businesses came from the network. Liu Wenhua, the head of the company, used the mobile Internet to discuss business. Shortly after he released a business information on "cloth rolling" on WeChat, he was soon contacted by an enterprise.

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< p > > "Kai house" is a flat water company < a href= "//www.sjfzxm.com" > men's clothing enterprise < /a >. In the first half of the year, "Jingdong house" is ranked among the top 50. In the second half of the year, the company launched a micro marketing mode through the participation of every employee.

"At 10 a.m., Juhuasuan grabs..."

Open the WeChat platform of company leader Jin Xiaobo, you can see a lot of similar information.

At present, the company is preparing a micro film, and this micro film running through the company's development concept will also move to mobile phones.

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< p > modern technology leads traditional business upgrading. Many textile enterprises are breaking the original pattern of interests.

Recently, the creative garden of China Textile City has been preparing to build WeChat public platform, and China Textile City has begun to develop "micro force". Through a mobile client's "mobile Textile City", it can not only display the image of the operator's store on the phone, but also greatly facilitate buyers to come to the door.

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