Anta Will Enhance The Leading Position Of Anta Brand In The Market.

< p > Anta Sports Products Limited (Stock Code: 2020) issued the interim results announcement 2013.

During the reporting period, the number of Anta shops and sports life series stores was 7834, the number of children's sporting goods stores reached 811, and the number of FILA stores reached 332.

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< p > Anta Sports Products Limited (Stock Code: 2020) issued the interim results announcement 2013.

As of June 30, 2013, Anta's turnover decreased by 14.4% to 3 billion 370 million yuan (in the first half of 2012: RMB 3 billion 930 million), and the profit attributable to shareholders fell 18.7% to RMB 625 million 700 thousand yuan (the first half of 2012: RMB 769 million 600 thousand yuan), and the basic earnings per share were RMB 25.09 (2012 first half of the year: RMB 30.86).

The board recommended that the interim dividend be 19 cents per share (mid 2012: HK $23), and dividends will account for 60.2% of the profits attributable to shareholders.

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During the reporting period, the number of Anta stores and sports life series stores was 7834, the number of children sporting goods stores reached 811, and the number of FILA stores reached 332. P

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In order to maintain the sustainable development of distribution network, Anta will continue to integrate shops with unsatisfactory positions or the lease expires. It is expected that the total number of Anta stores in China, including sporting life series, children's sporting goods stores and FILA stores, will be maintained at 7600 to 7700, 800 to 850 and 350 to 400 by the end of 2013, respectively.

At the same time, Anta will also optimize all forms of retailer shops, enhance store image and operational efficiency, help retailers to maintain competitiveness and achieve long-term profitability.

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< p > China pointed out that in the future, Anta will enhance its brand strength through efficient marketing strategies, especially the large international sports events held in the Olympic Games from 2013 to 2016, and the strong influence of Anta sports stars. Besides, advertising campaigns and marketing campaigns that are widely concerned in China will enhance Anta's leading position in the market.

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In addition, Anta will continue to use innovation to improve product differentiation and optimize business operations to achieve sustainable development. P

Its advanced ERP system covers a wide range of distribution networks, enabling Anta to more effectively detect retailer performance and manage in store inventories, so as to better understand consumer needs and develop more accurate ordering planning.

All of these initiatives will enable Anta to gain the advantage in the industry integration and get the long-term development.

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