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Promotional Activities In The Future Or Will Become The Norm, Clothing Category Into A New Highlight Of The Electricity Supplier War

2013/6/18 20:03:00 34

today is the "6 / 18 Jingdong celebrates day". Besides Jingdong mall, which launched a three day "Lao Liu special" from yesterday, VCG also announced that it will start 8 days, 8 nights, "200 to 200" promotions starting in June 18th, and let June electricity supplier Promotion Month enter the climax stage. According to the briefing, the sales promotion of "all 200 back to 200" is almost 100 million yuan. 
 < a > target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > category a new highlight of electricity supplier war /p >
 it is understood that this is the scale of the third party brand in the history of all customers, the highest degree of sales promotion. At the same time, it is also the first time that anyone participated in the 6. 18 electricity supplier war. 
 according to Vic, the "6. 18 summit" is divided into three stages. First of all, from June 18th to June 25th, the official website of fan Kai Cheng's official website returned to 200 yuan for 200 yuan. In the meantime, from 12 noon in June 17th to 12 noon in June 19th, half off of V+ products were topping, some products were seventy percent off capped, and they could enjoy 200 yuan to enjoy 200 yuan discount at the same time. The end of the sales promotion ended in June 24th and June 25th, third brands were 200 yuan less than 40 yuan, and at the same time, they could enjoy the activity of 200 yuan to 200 yuan. 
 it is worth mentioning that in addition to the high-profile promotion of VCM, vip.com, Xiu Xiu and Han dresses have also joined the promotional campaign in June, and Dangdang is the main push. 
 insiders pointed out that all previous "6. 18" electricity supplier wars were Jingdong, Suning, Gome and others, which were mainly dominated by 3C and SDC products. Other products were just foil. But this year, with the entry of fan Ke pin pin, clothing products have also become a new camp of "6.18". 
 all customers have a price war gene /p >
Less than P, van gentry rarely participated in the price war. Last year, only one of the top ten e-commerce enterprises in China was absent from the price war. However, in the view of fan Ke Cheng, there is no shortage of genes in price war. 
 Fan said that fan is the best and most affordable price war brand. At present, 70% of all products are private brands. It is understood that for this "6.18 peaks", the company also requires all departments to truly give profits to consumers. And the sales promotion of its products can maintain about 40% gross margin, so this promotion is also healthy for everyone. 
Xu Xiaohui, vice president of P, said that the price war is a mutual block between e-commerce platforms. Compared with other e-commerce platforms, the advantage of VCE is quick response and good control of its own brand. "We must be able to carry out big promotion and promote the form and profit margin of all customers. And customers will not force third party brands to participate. Xu Xiaohui expects at least two to grow. 
 the participation in the June electronic commerce war is considered to be a chance for VCE to display its strength once, but it seems that the price war "first battle" may mean more. As early as last year's Beijing fair, Chen, the founder and chief executive of VIC, said that the e-commerce price war will last 3 years, and they are also very optimistic about this promotion. At the beginning of this year, Vic bought the vertical e-commerce brand. Chen said it would continue to buy, or strengthen cooperation with other brands. Xu Xiaohui said in a recent media interview that such promotional activities in the future may become the normal way of management for everyone.