Informatization "Lights Up" Clothing Industry To Find A New "Way Out"

quite a lot clothing The informatization construction of enterprises has gone through the first phase of the attempt, facing: the contradiction between the rapid growth of business needs and the backward information system; The pain of lack of effective integration of information islands between multiple systems; Disputes over priority steps of informatization construction in different business departments; It is difficult to reach a consensus between business and IT departments whether to choose advanced and mature systems or gradually customized development; Information system is difficult to support decision analysis; The boss of the enterprise is at a loss when it is difficult to make decisions in the informatization project approval report.

　　 Encountered the query of "large inventory"

The "big inventory" query of the clothing industry in the market mainly comes from the inventory data growth of major clothing companies in the first half of 2012. In particular, the inventory of the six major sports brands in China has attracted the attention of the market.

In the first half of 2012, the total inventory of six domestic sports brands, Li Ning, Anta, 361 degrees, Tebu, Peak and Dongxiang, reached 3.721 billion yuan.

In addition, other statistics show that the inventory of 87 clothing companies in the first half of 2012 was 73.2 billion yuan, of which 11 had more than 1 billion yuan. Compared with 2010, 87 garments spin The accumulated inventory of Class A companies was 50.1 billion yuan, up from 69.9 billion yuan in 2011. In the first half of 2012, the inventory increased by 3.3 billion yuan.

"The high inventory in the clothing industry is mainly due to the downturn in China's macro-economic trend and the misestimation of operators when ordering, who generally overestimated the demand of the market." Xiong Xiaokun, a researcher in the light industry of CIC Consulting, told reporters.

According to the data from the 2012 Canton Fair, the turnover of textile and clothing fell by 15.5%. From the perspective of the order of major commodities, except for household textile orders and men's and women's clothing orders, the order volume of other categories showed a significant decline month on month.

Others in the industry believe that the interruption of information communication has become a fatal injury to the development of the industry. It is understood that the production volume of most garment enterprises in China is mainly determined by the order meeting, which is mainly based on the information fed back by downstream distributors, rather than the market information provided by consumers. Therefore, enterprises tend to be too optimistic about the consumption situation, and they often produce products six months to one year in advance, and the product output is far greater than the actual market digestion, As a result, the inventory is overstocked.

　　 Informatization "lights up" the brand

The characteristics of the garment industry determine that the informatization of garment enterprises is not simply the application of software, but also involves the adjustment of enterprise management structure, business process restructuring and other aspects.

Generally speaking, garment enterprises have to go through several stages in the process of realizing information management. First, the headquarters realizes information management, and manages logistics, payment for goods, costs, and surface materials in turn. Then, the information network is extended to branches and offices in other places, and business data of subordinate sales outlets are collected through branches and offices, Then the information network will be further extended to all major direct stores and franchise stores, and finally all stores will be included in the information management system as required to achieve the information management of the entire distribution network.

From the local informatization of the headquarters to the comprehensive informatization of the national distribution network, in addition to the need for enterprises to constantly adjust management strategies and cultivate a number of informatization management backbones, it is also a great test for the management system. Now the management system development and sales of garment enterprises have become a hot spot, which also brings more choices to garment enterprises.