Hangzhou Crystal City Shopping Center Opens Next August.

< p > when it comes to Shang Tang Road, there may be such a lens in the impression of "old Hangzhou": the busy crowd near the Qianjiang market pushes the rolling stock of goods coming and going.

Such wholesale goods tend to be similar to the Dongsheng small commodity market and the North Rim market.

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< p > however, such a scene is changing.

At the end of this year, a new experience shopping center, the shopping center of Shui Jing, will be set up on the upper pond road by the Hangzhou market king Zhejiang Jianhua group.

Next August, the guests will be formally opened.

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< p > < strong > Shui Jing shopping mall opens in August next year, < /strong > /p >

< p > for Hangzhou people living in the north of the city, what has always been lacking is such a large shopping center.

Chengnan city is a famous commercial center. The east of the city has the Mixc, and the west of the city has also opened the impression city.

Fortunately, they finally waited for the breakthrough.

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Last Friday, Zhejiang Jianhua group formally announced that the "Crystal City Shopping Center" project launched by the group was opened as the key construction project in Hangzhou at the end of August 2014.

It has been built to 5 floors and is expected to reach the end of the year.

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< p > it is understood that the group belongs to Shen Tong Wan joint stock economic cooperative.

The group's holding enterprises include Zhejiang Qianjiang a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > small commodity market, Zhejiang Jianhua hardware and Electromechanical market, Hangzhou Gongshu District Jianhua small loan Limited by Share Ltd and so on, Hangzhou famous "market king".

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< p > at the media meeting, Yao Lijun, managing director of Shui Cheng shopping mall, said that the shopping center of Shui Cheng city is located at 458 on the upper Tang Road in Gongshu District, adjacent to the mature business district of Qianjiang City, such as Qianjiang Trade City, Xiang Ji Si Road Commercial Street and so on.

It is a combination mode of shopping, dining, entertainment and entertainment. It takes "fast fashion + collection shop + dining + entertainment + children format" as the main format.

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< p > specifically, there are a total of 88 thousand square meters of commercial area, 3 underground parking lots, 800 planned parking spaces, and 700 supporting parking spaces.

There are 10 floors on the ground, shopping, dining, KTV, cinema, all in all.

The 1-4 floor is fashion shopping, the 5-6 floor is entertainment dining, the 7 floor is the movie theater, and the 8-10 floor is the commercial office area.

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< p > Yao Lijun also said that the water crystal city has confirmed that the imported brands include H&M, UNIQLO, silvan, Wanda cinema, Starbucks, and so on. At the same time, Watsons, Zhou Dafu, Longines, pizza hut, spirits, silver Lodi and other familiar brands will appear in the crystal city as well.

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< p > Yao Lijun introduced that the proportion of shopping has been less than 50% in terms of format ratio, that is to say, in the company's conception, half of the customers who come to Shui Cheng City later are for leisure and entertainment.

That is to say, the water crystal city is totally different from the traditional department stores. There may be very special bookstores, coffee shops with "small and refreshing" routes, IMAX cinema of Wanda, and 1/3 of the restaurants that exceed the proportion of shopping malls.

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< p > in the city of Hangzhou, Shui Jing City is the third area after West Lake Cultural Plaza and the Mixc.

On the combination of formats, customer orientation is more young and fashionable, paying more attention to consumers' shopping experience, and the proportion of "leading" and "experiential" formats is higher.

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< p > < strong > with 13 years, the industrial upgrading plan is less than /strong > /p >

< p > in the eyes of many people in the industry, there is another biggest doubt: the Zhejiang Jianhua group, the parent company of Shui Jing shopping mall, was founded in 1979. It was formerly a village glove factory in Shen Tang Wan village. It relied on the traditional manufacturing industry and started to set up a provincial enterprise group in 1994.

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< p > according to Yao Lijun, the group has built 2 industrial parks and 1 cultural and creative industries parks; a large commercial city, 3 large commodity integrated markets; 2 e-commerce websites and 1 small loan companies, which are a modern enterprise group with a total assets of 2 billion 700 million yuan.

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< p > so, Jianhua group has invested tens of millions of publicity fees in the "Qianjiang market" brand. It is hard to create an influential group in Hangzhou. It should have entered a good channel already. Why should we pay attention to the shopping industry which is totally unrelated to the manufacturing industry? Why is it again the biggest shopping center in the north of the city? < /p >

< p > and, from the lowest end of the market, across the stores and shopping malls directly to the shopping center, can the "three level jump" Jianhua group be able to carry it? < /p >

Jin Xiaobin, director of the Executive Office of the Hangzhou shopping center of Shui Jing City, and P, introduced the idea as early as 2000.

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< p > "in 1997, the Qianjiang market opened by the group was stable after 2 to 3 years of operation. In 2000, with the consideration of pformation and upgrading, the idea of building a shopping center was initially established.

In 2003, the group commissioned Zhejiang University to make a feasibility study on the construction of the shopping center. At that time, because the business climate in the north of Hangzhou was not yet mature, the commercial center of the city was still highly concentrated near the Wulin gate.

And the group's experience in the trade and service industry is not rich enough to serve as a temporary reserve item. "

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< p > Jin Xiaobin recalled that in 2007, in response to the request issued by the municipal government's professional market, Jianhua group upgraded the original Qianjiang market and plans to restart the project.

A year later, it was officially launched.

At that time, No. 458 of Shang Tang Road was also the location of Qianjiang market flower and bird trading area. For the sake of pformation and upgrading, Jianhua group found a professor at the industrial and Commercial University, and made a survey of the traffic and atmosphere around it. The result is that this address is the most suitable for constructing shopping centers.

To this end, the original Qianjiang market flower and bird trading area was moved to the third floor of the Qianjiang market, and the long-distance station was relocated.

In December 30, 2010, the project was officially launched.

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"P >" from 2008 to now, Jianhua group has also completed the upgrading and upgrading of Qianjiang market, the expansion of the hardware and electrical machinery market, the successful operation of mechanical and electrical online, and so on.

As time goes on, we understand the shopping center more and more.

At the same time, this is also a business pformation and upgrading process from self-employed households to street stores and comprehensive complexes.

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< p > Yao Lijun said, "Shui Jing Cheng" is a thorough pformation and upgrading of the group industry, and it has not replicated in the rich old individual merchant resources in the old market, but has chosen to cooperate with all kinds of famous brands at home and abroad.

In order to introduce the latest service experience.

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< p > of course, if it is merely duplicating a shopping mall, there is obviously no more attraction. Therefore, Jianhua group reveals that through the fashion driven by the "Crystal City", the surrounding commercial body including the Qianjiang market will become a truly urban commercial center and create a "big Qianjiang business circle".

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