Busen Men'S Brand New Brand Strategy Released

< p > man is the bearer of the mainstream values, the moral bearer and the mainstay of every family.

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In the struggle and fatigue, men desire to return to family and ego, which is the best quality of P gene.

Ideas and values are men's muscles, feelings and character. They are the charm of men. They are the return of men's excellent qualities. It symbolizes such a man -- the courage to turn the tide, and the magnanimous character -- a man with "man's norm".

Busen menswear is to make urban men dress appropriately and effectively, starting from the "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "factory with the start-up capital of only 1000 yuan, to the present listed companies. The development of Busen men's clothing is not only a growth history of clothing brand, but also a weathervane that has witnessed the economic development of our country.

Today, Busen men's clothing is enterprising, pioneering and innovative, in the field of men's wear unique shine.

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< p > < strong > brand new strategy released < /strong > < /p >.

< p > a few days ago, Busen menswear launched a brand new strategy to define a new brand attitude - "live a man's fan". At the same time, Huang Xiaoming was invited to play the 2013 latest spring and summer advertising blockbuster.

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< p > this time, Busen men's clothing officially launched a new round of pformation and breakthrough strategy, using the brand's first approach, with the "live men's fan" brand proposition as the precursor, making the brand image more complete and recognizable, and creating the overall style with the international fashion and tension.

According to Zhejiang Busen a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Limited by Share Ltd Chairman Mr. Wang Jianjun, Busen men's clothing this year nearly step to comb the layout of the channel, improve the image of terminal store, optimize the brand operation structure, actively convey to the consumers the best dressing method with men's standard, display the fashion energy with spiritual aesthetics, bring the new trend of fashion beyond the fashion for Chinese men's wear.

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< p > the ultimate goal of Busen's new brand strategy is to create "excellent men's clothing". Busen men's clothing is committed to providing "decent" and "stylish" dressing experience for every Chinese man.

At present, Busen men's clothing has set up the "China Men's Physique Research Center", deepening the study of Chinese men's physique and posture, from the sense of size fitting to the psychological appeal of dressing, and to understand Chinese men's diversified dressing requirements at different levels.

The core group of Busen men's clothing is located in the career success men and family guarding men. At the level, they are a group of people with knowledge and ability. They are eager for promotion and have the tendency of regression. For the strong demand of dressing appropriately, all the sources and reference bases of Busen design are starting from this, constantly improving the garment technology, persisting in the subtle changes of the style, and taking the five main dimensions of the original excellent clothing philosophy as the standard of refined research, so as to make the "appropriateness" and "type" compatible.

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< p > create a leading global menswear brand, not only for the ultimate quality of fabric and craft, but also for the personalized needs of consumers. Busen mens wear the HOMME series as the core and extend the Busen SELECTION series and Busen UNIFORM series, while the leisure brand is BSG. At the same time, the independent a target= "_blank" href= "//www.sjfzxm.com/" of the U.K.MPLUS company of the United Kingdom is introduced, and the designer named < brand > Plath. It provides men with all kinds of dressing choices for various occasions.

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< p > HOMME series: tailored for new business people, suitable for all kinds of business and casual occasions.

The trend of traditional technology and the times has created a proper style of the city, and highly respected culture, taste and quality of life.

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< p > SELECTION series: classic and meaningful formal dress for high-end business people.

Traditional technology combined with modern fashion, from European traditional clothing technology to extract the essence.

The meticulous selection of materials, the pursuit of the details of each process, deduce the exquisite taste without words, and achieve the ultimate height of men's formal dress, and enjoy the appreciation of people of high quality.

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< p > UNIFORM series: exclusive customized service of enterprises and groups, providing high-grade customized services for many enterprises and institutions in finance, energy, communications, insurance, pportation and other industries.

Custom-made, professional design, create a modern style of fashion uniforms, showing the magnificent appearance of the workplace elite.

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< p > leisure fashion brand BSG is located in "urban leisure social interaction", with "subversion" and "change" as the core value of brand.

Blending functional and fashion elements, and simple European mix and match style, it provides a new choice for urban new youth.

The independent designer brand M+series/ Ming Plath brand introduces China, with the new interpretation way of "interpreting fashion, disseminating fashion and leading fashion", brings new fashion trend experience to Chinese consumers.

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< p > < strong > define men's fan to wear new classics < /strong > /p >

< p > > "live a man's fan" is the theme of this Busen 2013 spring summer advertising blockbuster, whether it is Wang Jianjun, chairman of Busen Zhejiang Busen Clothing Co., or spokesperson Huang Xiaoming.

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< p > why is "men fan" as the brand proposition is the most concern. Wang Jianjun, chairman of the board, said: "men's inner world contains many aspects. Combined with these elements, we put forward a more assertive proposition called" living out of men's norms "." men's fan "is a high degree of refinement in men's outstanding qualities, expressing men's proper demeanor.

In Wang Jianjun's eyes, "man fan" is such a state of life: active life, able to convey positive energy, behavior norms and moral standards are consistent with the mainstream and positive norms of society, while paying attention to sharing the joy of success.

Busen menswear puts forward the brand proposition of "living men's fashion". It also shows that Busen men's clothing can reflect the elegance and maturity of a man from inside to outside. Although it is not the most fashionable and fashionable trend, it must be classic and able to stand the test of time.

Choosing Huang Xiaoming as the spokesperson of the image is partly because the brand proposition coincides with the message conveyed to Huang Xiaoming by people in their work and life. Wang Jianjun said: "after five years of cooperation, Huang Xiaoming is moving closer to the man with taste, taste and" man's norm ", and the two sides are growing together in the process of cooperation.

This newly released advertisement is not only a publicity for the brand, but also an advertisement that can arouse men's inner voice and resonate.

Wang Jianjun hopes that such a voice and resonance can enable consumers to look at Busen from a totally new perspective.

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< p > Huang Xiaoming, who has entered the field of vision recently because of the movie "China partner", has lost the light of "sunshine boy". More of it is the deposition of a steady man. Such experience and image are official Busen's intentions. Meanwhile, Huang Xiaoming chooses Busen because he has "man fan". He said, "every time I endorse a brand, I will meet and chat with the leaders of the brand."

In Huang Xiaoming's eyes, the leaders of Busen have such factors as "man fan", which are deeply embedded in the brand DNA.

In the process of cooperation over the years, Huang Xiaoming also has a deeper understanding of Busen. As a brand, Busen's positioning is very accurate, publicity is also in place, which are very rare brand literacy.

As a popular movie star, in Huang Xiaoming's mind, he gave the description of "living a man's norm": "giving is outstanding". People's life is not how much they get, but how much they pay for men. Therefore, men are responsible, responsible and have certain obligations.

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< p > Huang Xiaoming's foot injury was not yet healed when he shot Busen advertisement. He quipped, "I am an advertisement for a disabled person."

But the whole process has the attentive care of the staff, and it is also a warm journey.

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"P", when it comes to future development planning, Wang Jianjun said: "in 2005, it was clear when planning was listed - the vision and goal of Busen was' to be the first men's wear and the brand of a hundred years', and to bring the Busen's development closer to the target with the new advertising, and the pace of development is faster."

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