Textile And Garment Industry Needs New Business Models

< p > < strong > seek more reasonable profit state < /strong > /p >

< p > when it comes to creating and creating value, the director of China Merchants Securities Research Center, < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "target=". Wang Wei, chief analyst of clothing industry, said: "under the current changing environment, Chinese entrepreneurs need to think about how to expand their mode.

Of particular concern is the rapid development of online shopping market, I believe that the future development of online shopping will also be enormous.

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< p > for the cooperation mode and reasonable profit, Xia Hua, chairman of Yiwen enterprise group, said: "now many Chinese enterprises are cooperating with foreign brands, this cooperation mode is still very important."

Xia Hua said that if we cooperate with foreign brands, it is very difficult to make profits purely by agents. Unless we increase the rate of increase in the domestic market, we must have a reasonable cooperation mode and ensure a gross margin of 50%, so that the company can make profits.

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< p > IDG partner Yan Sheng Sheng agrees with Xia Hua's view.

She thinks that the 3.5 times increase rate is a state of capital preservation for < a href= "//www.sjfzxm.com/news/index_c.asp > clothing enterprise < /a >, which makes it difficult for agents to have a healthy profit in China.

She suggests that a feasible way is to set up a joint venture with the parent company to get the goods according to a relatively low discount rate, so that there will be a healthy profit situation.

The increasing cost of rent has forced enterprises to increase their prices continuously, making the price gap between domestic brands and international brands smaller and increasing.

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< p > to Wang Wei, he said: "the global circulation industry is synchronous.

In contrast, Japanese enterprises are highly competitive. Their net profit is only 5% to 8%. China's enterprises are 10% to 15%, foreign enterprises are 21%, and luxury brands are between 15% and 20%.

The level and price of net profit must be faced with the survival and development of enterprises.

The solution is: to make sure that the price increase must be a long-term trend. If the enterprise wants to have better profits, it should think about solving the problem of efficiency, and it needs to quickly collect the feedback from the end consumers.

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When it comes to the problems facing China's clothing industry, P said: "because of the economic slowdown, many problems faced by the original clothing industry suddenly burst out, such as inventory problems. In fact, the fundamental problem is China's brand homogenization."

She believes that the clothing industry should change from channel oriented to feature oriented.

Brand must understand why consumers must go shopping at that brand terminal. If we can not answer this question, the rationality of brand existence will be questioned.

It is not a href= "//www.sjfzxm.com/news/" > garment industry < /a > no chance, but to find a new pattern representing the future trend of the industry. We should grasp the subdivision points and think clearly about the segmentation points.

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< p > < strong > Internet and new business mode < /strong > /p >

< p > the biggest highlight of the clothing industry in 2012 is the outbreak of online sales. Xiao Mingchao, deputy general manager of new media marketing experts and new generation market monitoring organization, said that China's clothing market demand is very large, but most Chinese enterprises are not very good at Hong Haijing's contention.

He believes that sales clothing is fundamentally in the sales fashion, sales culture.

In the past, with the rapid growth of the market, the development of the clothing industry is very rough, and it is not too much to consider how to innovate.

However, when the market concentration is constantly improving and more and more foreign clothing giants enter the Chinese market, they are forcing the enterprises to think about how to win the development by innovation.

Facing the present environment, enterprises should attach importance to the development of Internet.

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< p > "first, we need to pay attention to the participation of consumers and the creativity of consumers.

Because the clothing industry is a fashion industry, taking the United States as an example, the current American culture is the Internet culture, and many hot spots are made by consumers.

This is a reference for China's clothing industry. How can we let consumers participate? Now more and more brands are thinking about how to make full use of the power of the Internet, subvert the past mode, use the Internet to build brand culture, and brand culture and fashion can lead consumption.

Xiao Mingchao said.

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< p > he also stressed that it is very important to guide the consumption culture of post-80s and post-90s. 80 and 90's respect for originality and pay attention to the connotations of commodities.

In fact, the Internet is changing and subverting.

Now many brands are thinking, but there is no traditional brand to make full use of the Internet communication channel.

We also find a phenomenon. Many people use cell phones when they shop, and some even search for the same products on the Internet to compare the spontaneous behaviors of consumers.

How to integrate all kinds of consumption patterns requires the clothing brand enterprises to take seriously, and more and more brands are doing customer service with WeChat.

It is a way to deal with the current situation that how to combine the shops of the real shops with the mobile Internet.

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P also has her own opinion on the Internet. Yan said: "online sales are the 1/3 of the traditional brands in Europe and the United States, but they can not be realized in China at this stage.

Because of the rapid development of online sales in the Chinese market, many traditional brands have yet to respond.

But in the face of online dynamic changes and rapid changes, many traditional brands are also thinking about strengthening online sales efforts.

In recent year, I have paid special attention to the development of the electricity supplier industry. I think these business enterprises or platforms will be developed in the future to find the profit pattern.

Because consumers are spending a lot of changes in their consumption patterns, and young people are shopping online.

On the one hand, it reflects the differentiation of consumption groups, and also shows more sensitivity to price.

The quality of goods sold on the Internet before is cheap, but the quality of online products is improving rapidly, and the price performance is constantly improving.

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< p > for how to look at online mode, a participant's online brand believes that if the traditional < a href= "//www.sjfzxm.com" > brand < /a >, it will be difficult to develop online as a channel.

The essence of B2C is to bring benefits to consumers.

"Where does this benefit come from?

Do not simply use the network as a channel, the network also brings data to do brand building.

The Internet is a tool. Do not subvert what you are good at.

The Internet, especially the mobile Internet, brings a new way to brand building.

In 90s, we asked the spokesperson to go to CCTV to advertise.

Do we have to do anything like this today? I think the answer is yes.

It's just that we use mobile Internet today to implant brand into consumers' hearts more effectively and less cost than before.

He said.

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< p > Wang Wei believes that online and offline should not be mutually exclusive. This is a long-term trend and traditional brands have many advantages.

The core issue of online and offline is how to create value.

China is not yet able to reach a very high level of convergence between the online and offline industries. The price gap is the key to hinder the development of traditional brands to the online industry, but the situation of price wars will certainly change in the future.

How can we upgrade our management capabilities after the integration of online and offline prices? The key is to improve efficiency through channel reform.

After raising efficiency, there will be great hope for Chinese garment enterprises in the future.

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< p > Lu Xiao said: "the Internet plays an important role in brand development. The clothing industry should seriously consider this problem.

The new productivity is enhanced by efficiency and competition is more intense. Competition reflects the improvement of the efficiency of the industry.

In fact, most of the clothing brands are aware of the crisis of the traditional department store industry, because the value of the department store's contribution to the brand value chain is very small. After competition, the value chain contribution to the value chain must be eliminated.

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< p > Liu Hongwei believes that the rise of the Internet is ultimately determined by consumer behavior, while consumer behavior actually promotes consumers' decisions.

If network technology is pushed forward, it will lag behind if it is not studied further.

"After 20 years, what will China's garment industry be like? We say to many enterprises: you can't wait for the future and think of the future is useless.

The clothing industry is broadly classified as: luxury brand, < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > brand, style brand, not that you want to be designer brand, retail brand or style retail, but you have to know which brand operation mode to choose and the whole system construction must be different.

What exactly do you want to do? Differentiation is inevitable. So the future must be the world of style and brand, and style is competitiveness.

No matter what the pattern is, whatever changes it is, if it does not consider today, it will not be dead in the future.

Learning is to do, not to know. "

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P, a practitioner in Shenzhen, describes the practitioners of self built online brands. She believes that the impact of today's consumption patterns on traditional sales patterns is enormous.

Most of the employees are 75 after 80.

They organize goods in the form of buyers. They are sensitive to numbers. They look at them every day and react accordingly.

They often encounter a problem, that is, slowly growing, three or four billion, five or six billion scale, he will learn the management of traditional enterprises, the supply chain of traditional enterprises, but how to manage the landing of these enterprises, or form this kind of corporate culture, they all have many doubts.

< a href= "//www.sjfzxm.com" > electricity supplier < /a > can not be eager for quick success and instant benefit.

How to fully tolerate and integrate to avoid short version is very important.

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Gao Min, chairman of P, said: "we adopt a more conservative strategy on the Internet.

I hope I can see clearly what the market of the network looks like, because there are many successful cases abroad, but you can find that every successful website has a very clear attitude.

After coming back from the United States, I found that the domestic market is particularly weak. Many brands do not know where the customers are. Our brands are women who are 25 to 35 years old, and this customer group is changing all the time. I only care about women, graduating from her university, getting married and having children.

We have been thinking about what the ultimate goal and significance of a brand is. In twenty-first Century, it is a very practical era, but at the same time, twenty-first Century is a spiritual era.

There are still more than 600 million people in China who have not become cities and towns. As Han and Po, we have a fashion dream. We make a brand for this dream.

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< p > > a href= "//www.sjfzxm.com" > Feng Dehu, vice president of the China clothing association < /a >, said that there is no best mode, only the most suitable mode for enterprises.

"Enterprises, including products, are genetically engineered, team culture and corporate culture created by themselves.

With the change of lifestyle of consumers, it is impossible to use one mode to travel all over the world.

Last year's inventory problem was also caused by the extensive pattern of our past development.

Every enterprise should think about how to integrate new models and new technologies into its existing operation mode.

In the past, the entire supply chain doubled every year.

If the increase of 20%, but the formation of 8 hundred million of inventory, which no doubt can not adapt to today's development, if the enterprise is still in line with this traditional, the growth of volume, by the growth of this mode of expansion, it really needs to change.

Patterns change with consumers' behavior and lifestyle.

To understand the lifestyle of the consumer, we can find the best fit model.

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