Shoes And Clothing Enterprises, Helmsman, Talk About New Trends, Integration Is The Trend.

< p > a few days ago, at the fourth China China a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > service industry e-commerce summit, Zhou Shaoxiong, director of Fujian seven wolf industrial Limited by Share Ltd, Anta (China) Co., Ltd., chairman Ding Shizhong, XTEP (China) Limited company chairman Ding Shuibo and other enterprises were helmmakers gathered to explore the driving force of the electricity supplier on the pformation and development of enterprises.

The impact of the Internet is ubiquitous.

All lifestyle changes are taking place, and business structure and business methods are changing.

The future development trend of e-commerce platform may subvert the business ecosystem.

< /p >

< p > < strong > enterprises take the opportunity to change their attitude. < /strong > < /p >

Less than three years ago, when the electricity supplier was threatening, the traditional enterprises responded passively, and even regarded the electronic commerce platform as the sewer of inventory products. P

In 2012, Tmall's "double eleven" crazy sales alerted many enterprises. At this time, whether the helmsman of the enterprise chose to continue to wait or see, or chose to attack? < /p >

< p > Zhou Shaoxiong: our attitude towards e-business is learning.

E-commerce will not replace traditional business in line with 100%, but he will change or subvert the form of business.

Traditional business is bound to be more and more integrated with e-commerce.

Three years ago we did not feel the changes brought about by this big data age.

By the end of last year, I felt the great breakthrough of the electricity supplier brought about by the big technology era.

The electricity supplier is a new environment, and is also a changing era.

We will integrate into the new business revolution with the characteristics of our own commercial brand.

E-commerce will converge to traditional business forms in the future, and convergence is the trend of the future.

< /p >

< p > Ding Shizhong: in the past three years, our attitude towards the electricity supplier has changed a lot.

At the beginning, we knew that the electricity supplier had the opportunity, but we waited all the time.

Because at that time there were thousands of shops under the line, and the stores under the line were fully covered.

In recent years, the growth rate of the whole line has been accelerating.

At the end of last year, I visited several electric business companies, which gave me a new understanding and understanding of the electricity supplier.

Now we are thinking about how to make use of the development opportunities provided by the electricity supplier.

< /p >

< p > Ding Shuibo: fifteen years ago, we had access to the "Asian Resources" electronic platform.

This platform has a good effect on the export of products, but it does not touch the purchasing power of domestic consumers.

Three years ago, too, there was Internet sales, but it was just water trial, because everyone was doing it, so we were forced to contact.

The future electricity supplier has a large sales space, will break the original sales mode.

This is an opportunity and platform. In the next three years, we will mainly focus on solving the contradiction between online and offline, and integrate resources under the online and offline resources to integrate development.

< /p >

< p > < strong > attract talents, understand technology and understand industry < /strong > /p >

Since P 2012, footwear industry is facing the problem of large inventory. The rapid development and homogenization of product competition make it particularly important to enhance brand competitiveness.

Especially in the face of the challenges of the electricity supplier, traditional enterprises need to improve their competitiveness through innovation. The key to innovation is talent.

< /p >

< p > Ding Shizhong: in terms of employment, I personally think that it is more important to understand professional than to understand technology, and business type talents are more important than technical talents.

Our demand for employees in charge of electricity providers is to be able to make Anta's rightful position on the electricity supplier.

That is, the market share and brand influence that match the line.

< /p >

< p > Ding Shuibo: XTEP's demand for electric business talents is to understand professional knowledge, as well as to understand technology and experience in business.

Professionals and technology are needed, and the age of electricity supplier cluster is more important.

It is still too early to assess the targets right now, and now we are still groping for a model. How to build the foundation and build a team model is more important than the construction of the hit platform.

< /p >

< p > Zhou Shaoxiong: first of all, we must be knowledgeable and knowledgeable, but lack talents who know the industry.

E-commerce will be more inclined to entrepreneurial talents, e-commerce in the hope that the introduction of entrepreneurial mechanism to provide a common development concept of entrepreneurship, to participate in the development and expansion of the business department.

< /p >

< p > < strong > talk about new initiatives, integration is the trend < /strong > < /p >

There are thousands of physical stores in Quanzhou's P shoes and clothing brands, and only one or two online flagship stores.

There are thousands of other shops on the Internet.

Although companies strive to differentiate online and offline, competition still exists.

Faced with the opportunities and challenges brought by the electricity supplier, traditional enterprises have chosen to take over.

Different traditional enterprises will adopt their own unique way to deal with this challenge.

No matter the change of platform or the change of thinking, 2013, the company will have a perfect date with the electricity supplier.

< /p >

< p > Ding Shuibo: in 2013, we will take two measures for e-commerce.

First, the platform level, the official website of the enterprise, the whole sales platform, including the resources under the line and the vast resources.

The two is the product, the product aspect must have the overall layout.

The online product strategy is different. The products under the line are more comprehensive and personalized.

Personally, it is very important to make your own spirit and product characteristics.

Quanzhou will be the capital of the electricity supplier in the future.

Therefore, we all attach importance to the development of e-commerce.

The investigation of the market will affect the company's initiatives.

< /p >

< p > Ding Shizhong: < a href= "//www.sjfzxm.com/news/index_f.asp" > Anta < /a > should be able to make a difference in the commercial storm of the electricity supplier.

If the traditional channels of traditional industries do not pay attention to the electricity supplier channel, the whole market will be blank in the future.

So I think Anta's electricity business can not be lost.

Over the past few years, a large proportion of the electricity supplier's sales have come from dealing with expired goods, resulting in price differential.

If the product is the same, the online price can not be cheap.

We are considering the issue of online integration and commodity differentiation.

There are hundreds of single shop products under the line, and we have more than 1000 kinds of merchandise lines per season, so the difference between online and offline products is entirely possible.

< /p >

< p > Zhou Shaoxiong: in fact, the solution is to keep pace with the times.

For example, when we were doing "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "market, when the Chinese market was immature, there would often be a region with a number of brand dealers, and they would compete with each other.

Our approach is to avoid regional bidding by using the total distribution system.

The bar code system and the anti-counterfeiting trademark shall be used to arrange the trademarks.

Now it is a painful period because the management of intellectual property rights and technology property rights on the Internet is not so standardized.

Not embracing e-commerce will slow down and keep up with channels.

It is impossible for the seven wolves to change their product positioning for the electricity supplier.

But it is possible to develop the brand of direct supplier.

Stagger the structure of commodities, standardize the price management system and reduce disorderly competition, so as to achieve the integration and development.

< /p >