The Brand Influence Of The Home Textile Industry Continues To Increase.

< p > < strong > brand influence continued to increase < /strong > < /p >

The biggest feature of the development of the modern service industry gathering area is "P > > a href=" //www.sjfzxm.com/news/ "> Home Textile > /a > the main feature is to focus on brand cultivation and quality construction.

It is understood that in recent years, the region has changed the home textile industry development as the main line, and implemented the quality strategy of the home textile industry as the carrier to promote the quality development and brand building of the home textile industry. The development of the gathering area has three characteristics: first, the production base and the sales market are organic and interactive development.

Enterprises display and sell products through the market of overlapping bridges, and at the same time provide ample supply for market development.

Two, independent brand and regional brand advantages complement each other and complement each other.

Enterprises attach great importance to brand building, create their own brands through various channels and methods, sing the brand of the overlapping bridges at home and abroad; the brand influence and popularity of the bridge become synonymous with home textile, and become the core competitiveness of cluster enterprises in the industry competition and regional competition.

Three, the release of price index and fashion trend has become a weathervane and barometer leading the trend of the industry.

The price index released weekly reflects the price changes and future trend of all kinds of household textile products. The China Home Textile Association has published the perspice bridge as the publishing base for the global trend of releasing the patterns and styles of home textiles, and has strong wind vane effect on the home textile industry.

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< p > the a href= "//www.sjfzxm.com/news/index_c.asp" > the home textile city < /a > is the home textile industry with the best reputation in China.

After 6 reconstruction and expansion, the market has developed from the initial outdoor stall, bedplate and bamboo shed business pactions to indoor stalls, first and two boutique facade, and developed into the "China first, the world's leading" intelligent, informationalized multifunctional, built-in sixth generation professional market.

At present, China's Jieshi Qiao international home textile city has a total planning area of 3 square kilometers, with a total construction area of over 1 million square meters, with more than 20 thousand shops. In 2012, the turnover volume was over 45 billion yuan, and the market share of bed products was more than 40%.

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There are 7 famous trademarks, 11 famous brand products in Jiangsu, 10 famous trademarks in Jiangsu, 22 famous brand products in Nantong, 16 famous trademarks in Nantong, 38 authorized trademarks, 1547 patent applications, 1630 registered trademarks, and more than 560 famous domestic textile brands at home and abroad. In recent years, the home textile market of the Polystone bridge has attracted hundreds of home textile brand trademarks to compete in the market with its strong cohesion and absorbability at home and abroad, such as "Valentino", "old head", "crocodile", "Goldlion" and other famous brands abroad, such as Bosideng, Heng Yuan Xiang, Meng Jie, mercury, etc. < p > at present, the enterprises in the clustered area have Chinese Chi.

At the same time, we actively encourage and support local enterprises to cultivate local home textile brands. We focus on cultivating famous brand products such as "Kasen", "dream Tianzi", "Tianfa" and "spring rain". They are the famous brands of Jiangsu, such as "Big Island, Jin Meiluo" and so on. In the 2011-2012 years, we selected the first China's ten home textile brands such as "Ming Chao, Mei Luo, Yi Island, wish, Xingda Baini Meng, San Lian, fan Ju Ju, Jin Po and Chun Yu". We successfully established Jiangsu's high quality production demonstration zone and accelerated the establishment of the national famous brand creation demonstration zone.

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< p > < strong > opening the home textile e-commerce era < /strong > /p >

E-commerce marketing mode to expand sales channels, the total volume of sales generated by e-commerce accounts for more than 10% of the total sales volume. Among them, more than 60% of the 202 general taxpayer's home textile enterprises have established an e-commerce network. The total volume of pactions generated by e-commerce accounts for over 30% of the total sales volume; 100% of the home textile enterprises with 62 or above scale have set up or established an e-commerce marketing department or an e-commerce subsidiary fully engaged in home textile e-commerce; the total volume of pactions generated by e-commerce accounts for more than 50% of the total sales; and in the vicinity of nearly all kinds of home textile shops in the Jieshi Qiao International Textile City, 40% shops are developing online pactions with the help of e-commerce networks such as Taobao. < p > at present, more than 15% of more than 3000 home textile enterprises in the home textile industry cluster of the Permian bridge have started to use in 2005.

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< p > it is understood that the information service of the family bridge is mainly composed of two major information service platforms, namely, China's stone bridge home textile (finished product) index publishing center and the overlapping stone bridge home textile e-commerce platform.

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< p > information service mainly organizes information collection personnel regularly to collect and produce quantitative data information for home textile products in the information collection designated enterprises and stores. Data statistics and analysis personnel analyze the collected data with the help of relevant software, form various industries dynamic trend, and finally release by the Ministry of Commerce, the China Textile Association and other audit authority, provide home textile e-commerce information services for the majority of enterprises and market operators, mainly help enterprises to open online shops, collect home textile commodity photos and edit guide shopping guide data on the official website of the overlapping bridge, and establish the network virtual home textile market.

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< p > the information service platform of the home textile company mainly provides enterprises with a series of information public services including home textile price index and home textile e-commerce. The practice shows that both production enterprises, sales enterprises, home textile research and development institutions, etc., have higher demand for industrial information public services in various fields. They include various aspects such as index publishing, e-commerce and other industry trends and market prices. The ways and means of providing services are more convenient and modernized along with the rapid pformation of industrial pformation and upgrading of archives.

The core competitiveness of the home textile industry has been greatly enhanced, and the comprehensive public services such as technology, information and quality have been popularized and maximized. The combination of commonweal commonality service and socialized personalized service has promoted the pformation and upgrading of the industry to a large extent.

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< p > with the continuous healthy and rapid development of the a href= "//www.sjfzxm.com" > industrial cluster < /a >, the lead and guiding role of the home textile industry in the national and even global home textile industry will be further enlarged. Further strengthening the construction of information service in the home textile industry of the overlapping Bridge will play an extremely important role in maintaining and maintaining the industry leader in the home textile industry, especially the upgrading of the home textile e-commerce market.

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< p > < strong > innovation and development accelerate pformation and upgrading < /strong > < /p >

< p > in order to speed up the convergence and pformation of the modern service industry in the industrial cluster of the Permian bridge, the gathering area has been making efforts from four aspects.

First, speed up industrial upgrading, realize the high-end development of home textile industry cluster, and upgrade from cost competition to brand competition, upgrading from single product to large a href= "//www.sjfzxm.com" > household product < /a >.

Two, accelerate the upgrading of the market, support the sustainable development of the domestic textile industry cluster, upgrade the market business format, promote the construction of the market information system, promote the development of the shopping tourism function, and continuously improve the supporting capacity of the productive service industry in the market.

Three, accelerate the upgrading of regional functions and realize the leap forward development of the overlapping bridges. The bridge should be developed into a city or an urban area to support the upgrading of the competitiveness of industrial clusters, and strive to build around 10 of the time to become a production base based on home textile manufacturing, a modern market-oriented trading oriented service base, a new modern service city with a higher quality of life, a life service industry with the leading role in commerce and trade, and a continuous improvement of the city's service ability; four, accelerate the implementation of regional cooperation strategy, promote the interactive development of the home textile industry cluster, accelerate the implementation of the leading enterprise support strategy, and promote the scale development of the home textile industry.

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