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Innovation Is The Core Competitiveness Of Textile Industry

2013/3/25 16:58:00 15

Textile IndustryIndustry InnovationEnterprise Competitiveness

Innovation is the core competitiveness


Industry and Ministry of information technology Wang Liming, director of the consumer goods industry division, said at the meeting that faced with the new situation of slowing global economic growth and intensified international competition, the textile industry has actively changed its development mode and accelerated structural adjustment, which has overcome the adverse effects of reduced demand, rising costs and increased domestic and foreign cotton price differentials. The growth rate of industrial added value of Enterprises above designated size has maintained a relatively fast growth. Regional coordinated development has made positive progress, and the technological content and added value of products have been continuously improved, and the international competitiveness has been consolidated. This is the result of the joint efforts of industry and enterprises, and also the result of continuous innovation.


Zhu Beina, President of China Cotton Textile Industry Association, gave an example of cotton textile enterprises using product innovation to open up the market and win new customers. "Product innovation has improved the core competitiveness of enterprises." She concluded that the product innovation of the product development award enterprise is mainly reflected in three aspects: first, developing new fibers, making the raw materials more diversified, and effectively displaying various characteristics of different fibers; two, exploring new processes, mainly optimizing the technological parameters, innovating the spinning structure and finishing technology; three, designing new processes, and realizing the production of green environment through the use of environmental protection slurry and dyestuff materials in the production process.


Zhu Beina said that the world generally believed that product innovation has a leading position in the process of driving economic development, and by seeking innovation in products, enterprises have also gained a new direction of thinking and development. "For example, the use of new fibers reduces the degree of dependence on cotton by enterprises. With the progress of chemical fiber and staple fiber technology, the output of chemical fiber has increased year by year, and the output of yarn and cloth produced by cotton fiber industry in non cotton fiber production is also increasing. The wide application of differential, functional and environment-friendly fibers is the key to the development of cotton textile industry. Popularizing new spinning equipment and using continuous and automated production processes will reduce labor in the production process, make room for product design and innovation development, and contribute to the improvement of labor productivity.

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Reconstruction system highlights advantages


Under the tradition of innovation Textile and clothing The reconstruction of industrial advantages and the leap forward growth have become a new development strategy proposition. The traditional manufacturing industry is constantly facing the new business mode and new consumption mode. It also updates the operation channels, interfaces and ways of the textile and garment industry in the future through digitalization, ecological civilization and cross-border integration. All of these put forward new and inevitable requirements for the development of modern textile industry facing "manufacturing service, production intelligence, organization and networking".


Wang Liming suggested that under the situation of still not optimistic about the environment, we should further improve the quality and efficiency of the textile industry. We need to further deepen the reform and strengthen the new driving force of innovation (310328, fund) to enhance the endogenous driving force and vitality of economic development. "At present, the textile industry has emerged a new round of industrial revolution production mode, beginning with the trend of transformation from large-scale, standardized to personalized and decentralized. Accelerating the promotion of quality and efficiency, enhancing the brand's innovation ability and promoting business mode innovation are fundamental to reconstructing the new competitive advantage of Chinese spinning and weaving industry."


Sun Ruizhe, vice chairman of the China Textile Industry Federation, believes that restructuring the textile industry's competitive advantage must first transform the competition from "individual competition" to "system competition", so that the textile industry is no longer the market competition faced by a single enterprise, and the supply chain will play a comprehensive role in the supply chain, the collaborative innovation mechanism and the market mechanism. Secondly, the superiority of the system needs the transformation from "closed" to "open". From the past, enterprises must rely on their own strength to integrate the social resources with the open mind to form the resultant force of integrated innovation; thirdly, the textile industry has paid great attention to the development of tangible products in the past, and now it should pay attention to the intangible marketing and management innovation as well as the business mode innovation.


Wang Tiankai, President of China Textile Industry Federation, said Textile industry Reconstruction and growth involve a series of contents, such as product innovation, technological innovation, marketing mode innovation, brand innovation and so on. "It does not mean that research and development will add more inputs, and more channels can be formed through marketing. To truly realize" manufacturing service, production intelligence and organization networking ", we need the supporting linkage of industry university research institutes and the whole industrial chain. While playing a role in large enterprises, we should also pay more attention to the innovation of small and medium-sized enterprises, and make big enterprises bigger and stronger.


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