Adi Wang Won The Outstanding Contribution Award For Brand Building In 2012

< p > December 7, 2012, the Sixth China Light Industry International Business Symposium co sponsored by China Light Industry Information Center and international business newspaper was held in Beijing.

The theme of "deepening international influence of brands and promoting innovation of production, banking, enterprise and media linkage" is the theme of the conference. Leaders from well-known enterprises in various fields gather together to discuss how to enhance brand interaction and enhance brand awareness and influence in light of the current economic operation of light industry.

The companies and guests included international business daily, Sacon kitchenware, China Commercial Bank, BYD automobile, natural floor, < a href= "//www.sjfzxm.com/news/index_x.asp" > Adi Wang < /a > brand director Liu Feng.

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< p > over the years, brand building level is an important topic in the development of light industry. Facing the complex and changeable economic situation at home and abroad, the light industry should continuously enhance brand awareness and brand management and management capabilities, promote brand innovation and upgrade, and achieve brand value precipitation in order to enhance its competitiveness.

To this end, the conference awarded the "outstanding contribution award for brand building" to enterprises that achieved excellent results in the development of brand building in 2012.

In the year, from January 2012, the five major satellite TV ads of Jiangsu satellite TV, Shandong satellite TV, Henan satellite TV, Hunan satellite TV and Zhejiang satellite TV launched the new heroes' advertising film; they became the partners of the five modern world cup finals in 2012; the clothing partners of the Wuxi ring Taihu International Marathon in 2012; the official partners of the Olympic Games delegation in 2012, the partners of the national table tennis championships in 2012, the strategic partners of the United States Basketball hawks and Hornets in the 2012 to 2013, and the sponsorship of the first National Police Story TV sitcom "the police". Adi Wang, a sports brand from a href= "//www.sjfzxm.com/news/index_p.asp" > Fujian Quanzhou < /a >, has won the honor. As a national enterprise, Adi Wang has always been committed to promoting the brand in the past.

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During the P meeting, in order to facilitate the discussion and communication of the brand issues, the conference decided to set up a Chinese brand learning club.

The club has won the thirteenth generation of Nur Ha Che, a famous professional calligrapher Aixinjueluo.

Heng Yan's inscription.

The first member of the club was a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a > provided by Adi Wang, who won the "outstanding contribution award for brand building".

It is believed that with the convergence and efforts of various forces, the brand development of China's light industry will embark on a new journey, and the national brand will also continue to expand its international influence and truly realize the internationalization of national brands.

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< p > < strong > Adidas sporting goods (China) Co., Ltd. brief introduction < /strong > < /p >

< p > Adidas sporting goods (China) Co., Ltd. is the first leading enterprise in the footwear industry of Quanzhou to implement the modern joint-stock system (non family type). It mainly develops, produces and sells sports shoes, clothing and sports equipment.

The company adheres to the development strategy of leading technology and innovation, and actively introduces and develops advanced high-end technology, develops and produces high-end products in the leading market with advanced and scientific sports concepts and superb avant-garde technology.

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