Warm Underwear Is Hit By "High-Tech" Gimmick.

The weather turned cold, all kinds of so-called "hi tech" materials.

Listed, heat card, magic card, heat card...

All kinds of thermal underwear are dazzling.

When consumers buy thermal underwear, they should not be blinded by the concept of "high technology" and neglect their basic functions.

The so-called "high-tech" materials

The public does not buy much.

In November 14th, in some shopping malls, supermarkets and stores in the city, the reporters saw various kinds of thermal underwear being placed in a prominent position, ranging in price from tens to hundreds of dollars.

"These materials can heat up, increase warmth retention, and wear them very comfortably."

A salesperson told reporters.

Reporters saw a warm underwear containing cashmere, the price tag is 200~300 yuan, and the title "high-tech", "new material" thermal underwear price of up to 1000 yuan.

In addition to camel hair, fox hair and goat hair, this year's thermal underwear market has also seen various new high-tech terms, such as soybean fiber, bamboo charcoal fiber, regenerated fiber, far-infrared radiation fiber, tourmaline technology, magnetic therapy and health care.

Even more mysterious is the so-called "Salam warm underwear", marking the words "twisting the far-infrared radiation ceramics into acrylic fibers with advanced jet technology".

"Salam is a new material that reflects the body's heat through the far-infrared rays to the human body. The effect of heat preservation is very good."

A salesperson introduced to the public that he wore Rahm's thermal underwear, and no cashmere sweater or woolen sweater was needed. He wore a coat directly.

"Is it so thin that it can keep warm?" in the face of consumer doubt, sales staff said that the thermal underwear was designed for high-tech astronaut astronauts, containing a mineral that regulates the body's temperature.

"If you are hot, you will absorb your heat, and when you are cold, you will release it and keep your body at constant temperature."

Sales staff said this

Light and fashionable, and keep warm.

Because of the "gimmick" designed for flying astronauts, this kind of thermal underwear price also naturally "flying", often 880 yuan / set, 1200 yuan / set.

These highly priced "high-tech" thermal underwear, although the business is full of hype, consumers do not buy much.

"I've never heard of it before. It may be a lie. Keep warm underwear. Just warm it."

Ms. Li said that the function of this function was difficult to distinguish between true and false.

Consumer Protection Committee reminds

Don't trust the concept of "high technology".

Yesterday, the reporter saw in an underwear store in the city that the salesperson was putting on a new listing. Most of the counters were ordinary cotton underwear, and only a small number of warm underwear containing cashmere.

"Like these ordinary cotton underwear, a set of seventy or eighty yuan, sold very well."

The salesperson said that the price of the thermal underwear with special materials was relatively high, and the customers who bought them were also cold and middle-aged.

She told reporters that this year there are many high-tech products on the market, but not suitable for consumers such as Jinhua and South market, they do not purchase.

So, are these "hi tech" thermal underwear really so magical? An industry insider said that the use of infrared rays for warm underwear promotion can generate its own heating principle, and that it contains the heating material from tourmaline.

It has the same effect.

But this belongs to the category of medical physiotherapy. People who are healthy do not need it and may have side effects.

Now there are some thin thermal underwear on the market, which can achieve certain warmth effect, but the life expectancy is usually about a year, and the time is long or the water is washed, so the effect of heat preservation will drop.

"Some thermal underwear in the exclusive store sells for four hundred or five hundred yuan, the total agency is 150 yuan, and the cost is eighty or ninety yuan."

At present, the concept of "speculation" is very common in the thermal underwear market. Consumers are not at all aware of all kinds of warm underwear and advertisements.

In view of this, the members of the Consumer Protection Committee remind consumers that the basic function of thermal underwear is to keep warm and comfortable. Consumers should not trust the publicity of businessmen, and choose products that are warm and breathable according to their needs. Do not blindly believe in some so-called "high-tech" concepts.

The "cards" that are full of hype are actually manufacturers.

The beautiful name of materials, such as warm card, thermal card is acrylic, Sevilla card is polyester, magic card is elastic spandex.