CE Held The New System Of Autumn And Winter To Establish A Monopoly System.

A few days ago, the first strategic summit and new product order meeting of Guangzhou Cen Network Technology Co., Ltd. was held in Guangzhou Liwan District Guangfo digital creativity park. This conference is the Theme Conference and the entity of the 2012 high quality new products, "gradually going wild, tough tough new brigade". Marketing Strategic summit.

On the same day, the atmosphere of the venue was arranged by the distinguished guests from all the major cities of the country, passing through a red carpet that symbolizes "wind and water". After receiving the VIP card, the receptionist led him to the main venue, signed the picture on the sign board, and then entered the activity room to join the relaxed and happy "tea party" to watch the model show.

Monopoly system is established, and "half direct battalion" management mode is escorted.

The guests from all over the world were invited to know all the departments of the company under the guidance of Marketing Director Tan Hong. During the visit, Tan fully explained the functions, responsibilities and operation of each department, and even refined it to individuals.

Immediately, the group sitting conference room officially launched the first strategic summit and new product ordering conference. At the meeting, Liao Jingli, an investment promotion department, analyzed the Chinese men. shoes The recent market situation, he said: online promotion brand, offline development, positioning brand, we must take the road of online and offline common development, so that customers get two-way choice. At present, China's high-end men's shoes market has a large user population. After more than a year of online testing, I think the success of the project can be extended to the offline. As long as we strictly control the products and master the marketing strategy, we will be able to stand on the feet of the high-end men's shoes market. In the future, we will implement the "half direct camp" nanny management mode for the franchisees in the future, so as to ensure that every investment in the franchisee has output. This brilliant vision has won the applause of the guests. In the applause of the audience, the formal establishment of the system has been formally established.

Tan then took the development course and style status of PPT as an example: using the men's shoes as the high-end brand of the Internet, winning the five star rating of the tens of thousands of honorable buyers, the monthly sales performance exceeded ten million, and won the annual trophy awarded by the big network business platforms such as Tmall, Tencent and so on. All along, the precise positioning of the company and the successful control of the product style have become an excellent case in the industry.

Q: how to avoid conflict online and offline?

Answer: as a stumbling block in the way of 020 development, in the future, we will carry out the sub operation of products, and make the difference between the top and bottom.

Q: if customers look at the online style, can they help the store?

Answer: Based on the psychology of some customers who have the risk of online shopping, we will put some online model shoes in the physical store. If there are customers, they can directly buy physical stores. This is why I always feel that online and offline should remain relatively independent and closely interdependent. This is a double-edged sword. Offline shop is a supplement to the online, online shop is a shopping habit of the contemporary young people.

Q: quite a number of high-end users are highly valued. brand How will he use the media to brand the target customers?

Answer: the company's investors have many domestic star resources, and strive to shape the brand image. In 2013, the limited edition shoes will be shot by dozens of men and women in the movie and TV circles, which will enhance the visual image of the end. At that time, we will step up publicity efforts to increase brand awareness.

"Three Guarantees" and "three core competitiveness"

From online licensing to offline stores, careful layout is needed. And how to get the franchisee's maintenance is also the most important issue. Investment Ministry Liao Jingli talked about "Three Guarantees": first, to ensure that franchisees make money; two, to ensure that franchisees make money; three, to ensure that franchisees make money. He will adopt the "half direct camp" nanny service, one to one customer service, collect and analyze the sales situation of the stores in real time, and adjust the marketing strategy for the first time. The semi direct business mode is to consider the problem from the perspective of franchisees to the maximum extent. Only profits are not allowed to lose money. Our behind the scenes team will be closely linked with franchisees and give the most effective and fastest response. This is the foundation for both sides to achieve a win-win situation.

This "Three Guarantees" looks humorous, but it shows the persistence of franchisee's profits in the first place.

When it comes to core competitiveness, Liao manager answers: customers, products and teams. Customer's good reputation is the most solid reason for brand existence, and the competitiveness of any brand must always be implemented: that is, return to products, sophisticated product quality and style with self styled products. Of course, only a good team is the key to sustainable development. No matter how great the strategy is, we need excellent teams to carry out the implementation. These three complement each other.

This "three core competitiveness" looks ordinary, but it is precisely the core strength that can not be duplicated.

The "Three Guarantees" and "three core competitiveness" will determine the direction of the future entity monopoly.

The guests signed the contract and took the road together.

After the meeting, the franchisees went to the model room to visit the 2012 autumn and winter new products. 200, a variety of new products in autumn and winter, highlighting the theme of "gradually going wild, tough guy new brigade", the aggressive design and the focused display methods. The former is most incisive in the male tough personality, and the latter interprets the brand style tonality perfectly. The guests who were invited to express their praise without any grudges. During the visit, the guests kept asking about the material and workmanship of the product. Tam and the relevant staff enthusiastically explained the inspiration, product technology and display aesthetics to the guests. After several hours of intense discussion, some guests said: looking forward to working with such an attitude company. Even when the idea was finalized, a cooperation agreement was signed.

From point to area, chain development

The power of action stems from the great goal. In the face of a large number of blank markets, she will set up 20 self flagship stores in Wanda Plaza in the next 1 to 2 years to expand at least 200 stores. To ensure that the brand development in the region will spread across the country in a systematic way. In the future development of the online and offline industries, he will do a lot of advertising media according to the advantages of various places, and promote the brand development by bombing like promotion. Of course, he will always maintain a high-end style and fight for becoming the premier luxury brand in China.

At the first strategic summit and new products Order-placing meeting In the course of the exhibition, the most unique charisma has been shown to the public, and its cautious marketing strategy, unique product style and strong team creativity have led the guests to see the bright market prospect. In a word, for Cen, this is an important step towards the bottom line. For the distinguished guests, this trip is a worthwhile trip. Of course, "win win" is the ultimate goal.