MARLOCA Secret Success Of Women's Clothing

As everyone knows, any entrepreneur wants to make his career evergreen and make a good plan for the company's vision. Any professional manager or trader wants his brand to be permanently developed and brilliant, so as to get the joy of success. At the same time, this is one of the criteria for success or not.

He Jun, a peer to peer brand consulting firm, interprets the story behind the success of the brand, uncovers the secrets of brand growth, seeks the law of brand growth, controls the life cycle of the brand, and keeps your career going forever, so as to create a successful brand quickly.

In the first stage, the initial start-up period: through the focus analysis of the founders or teams, we find the opportunity to segment the market.

Develop the corresponding products, solutions, services and so on, get the first pot of gold.

Characteristic products / services are the most important.

The failure of enterprises is often the loss of advantages in products and services, such as stronger enterprises offering higher cost performance products, and other enterprises through imitation, launching similar products.

The second stage is the period of development and expansion: through the accurate analysis and operation of the market, the products and services are constantly improved and the market position is initially established.

Through various market means, such as alliance, price war and so on, it becomes a leader in the market segmentation and gains the excess profit of the brand.

In this stage, market control is the most important.

The failure of enterprises is often the result of market misjudgement or because of the influence of the economic cycle, and has not been able to expand the market scale.

Or in the market segmentation, several strong competitors can not defeat their opponents, but fierce competition leads to a continuous decline in profits and the loss of development momentum.

The third stage is to consolidate and enhance the period: enterprises become leaders of market segments. If luck is better, enterprises can already go public, raise more funds and become more powerful.

However, a series of problems such as big business illness, bureaucracy and entrepreneurial elders began to emerge. Enterprises also showed gross margins declining and core personnel passing away.

At this stage, strengthening management, introducing talents and improving efficiency have become the choice of enterprises. Enterprises can continuously reduce costs, strengthen customer relations, cultivate customer loyalty, and enhance the threshold of market entry to consolidate their position.

At this stage, management will become the most important.

The confusion of management leads to the high cost, the loss of market competitiveness of foreign enterprises, the aggravation of internal consumption of internal enterprises, the failure of excellent talents, the loss of core talents, and finally the collapse.

The fourth stage, the strategic operation period: under the promotion of capital, we should conduct in-depth analysis of the upstream and downstream enterprises by optimizing the enterprise strategy, and carry out vertical integration.

At this stage, strategy has become the most important element of an enterprise. Erroneous strategy or enterprise strategy has not kept pace with the times, which may lead to the danger of excellent enterprises.

From the star enterprise of a hundred years old shop to bankruptcy liquidation, strategic error is the most important reason.

Improper strategy, such as non related diversification, eager to expand the scale of enterprises, thereby losing core competitiveness, will also lead enterprises to decline.

The fifth stage is the period of cultural domination: at this stage, enterprises are generally star type leaders, the role of corporate culture becomes dominant, and a strong corporate culture is established to maintain the evergreen enterprise culture and corporate culture: the source of long-term development of enterprises.

It will not lead to the demise of enterprises because of changes in leaders or market changes.

Enterprises do not form a unique culture. They are likely to die quickly with the departure of leaders or the change of market technology.

Do you have four magic weapons for store operation?

Nowadays, more and more entrepreneurs focus their attention on the field of clothing, because the clothes in the clothing store are very beautiful, and people want to be close to each other.

But how can we keep the hearts of consumers?

In fact, many times, selling clothes is not only a question of style and color, but is it better to show clothes better and let customers accept your products.

"Decoration shops are naturally designed to improve clothing sales."

"Abroad, shop decoration style, window design, merchandise display, etc., are a great learning.

We have done experiments, and if the series of work is done, the sales of clothing will increase by 15% to 30%.

With the fierce competition in the clothing industry, many clothing stores, markets and stores in the province have begun to realize the influence of display on sales.

But many businesses do not know where to start.

Here, teach you some basic guidelines, maybe make your clothing brand store sell better.

When decorating, the choice of main colors is very important.

The most stupid way is to choose black, white and grey. Such a main color will not take away the style of clothes. After all, clothing stores do not sell decoration.

After the decoration style is fixed, it is the choice of columns, inserting rods, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Baking glass is a good material with good quality and low price. Even some big brands will be used.

The principle is to conform to the brand style and positioning.

In addition, lighting is also a good tool to highlight clothing.

For a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.

"Man is a kind of animal that is light sensitive. The place with light can attract the eye, but the light depends on the darkness. This is the technology of lighting."

clothing

To pay attention to a good store decoration, how to display clothing has become a problem for entrepreneurs.

In fact, there are many tricks to put on clothes.

First of all, in order to make the overall harmony, whether positive or side hanging, it should be left, right and right, which is in line with the habit of seeing things from left to right.

Secondly, clothing and trousers should be displayed together.

For example, clothing on the wall of the front display, many businesses like clothes, pants (skirts) under, think this is logical.

In fact, it is not.

The alternation of trousers can increase the beauty of clothing.

You may as well try it. The bottom left is trousers, clothes and trousers, the middle is clothes, trousers and clothes, and the right side is trousers, clothes and trousers.

Such a collocation is not only good-looking, but also reflects grades.

"The same wall, the color is not the more abundant the better, and some shops like to put the same color clothing classified, placed on sale can not play a catalytic role.

The key is to use color grouping.

For example, red, white and blue classic collocation, you can put the three colors in a wall, and set them in a responsive manner. They are both nice and clean.

For example, the use of complementary colors, yellow and blue together, red and green together...

Such color matching can definitely attract the attention of the eyeball.

In order to make the color appear cleaner, we should use some display techniques such as lining and crossover, and the effect will be very good.

It's very important. In addition, the most important thing to do is to locate the entrepreneur. The location of the product is to see the eyes of the entrepreneurs. What kind of people do you want to locate the store? This is the basic course for every businessman.

For example, a shop specializes in tidal clothing, which means that the entrepreneur will locate the clothing store under the age of 30.

At the same time, "different positioning, the way of showing goods will naturally be different.

If you want to make a profit, you will have a lot of clothing in the store. This will give customers a sense of smell. This is also very much in line with the habit of buying clothes. If you are a mid-range fashion brand, the number of clothes displayed on the table will be greatly reduced. You can always show several garments on the front side. The tops, pants and accessories will match the brand style, so that you can attract the fashionable consumer groups to look at the store. If you take the brand of the high-end line, learn the international brand names, the desktop display is often only one piece of clothing. This suit not only needs to be displayed on the slope surface, but also mostly in the glass cabinet, and the customers can not easily touch it. If yes

"In order to do this, it is very simple. Entrepreneurs must pay attention to the location of the store." the first thing to do is to keep the passages in the shop out of order, like the maze, allowing customers to turn around and turn around.

A common way is to set up several "middle islands" in the shop, often using folding frames.

The longer customers walk around, the more likely they are to buy, and the more customers there are, the more willing they are to enter.

Next is to set up a rest area, that is to set up a sofa and so on.

Customers are tired of shopping. Sitting on the sofa and waiting for friends is your chance to increase sales.