Foshan Department Stores First Turned Green

"Affected by the downturn in economic downturn this year, coupled with the increase in factory production costs and the fact that people's wages are not rising, the price of high priced clothing has no market value and high price.

It's hard not to drop.

Even the new autumn and winter outfit is no exception.

Insiders told reporters that although many styles have a discount on the market, but due to reduced production, there is a slim chance of deep discount in autumn and winter this year. It is suggested that people who want to "Taobao" take an early look at it.

For the first time in 3 years, retail prices have gone green.

Reporter visits

The major department stores found that most famous brand new autumn winter clothes have been sold on the shelves, ranging from long sleeved shirts to knitted sweaters, from long coat to sheepskin coat.

According to the tradition of department stores, the price of 10%~20% is the law of iron for every new season. But since 2009, the retail price of "red" clothing has finally turned green this year.

In a clothing brand store of Xinghua Department store, the price of the new knitted woman's coat is 299 yuan ~499 yuan, and the long sleeved knitted sweater with light weight is only 99 yuan.

"The same kind of jackets sold in previous years will be sold for 599 yuan."

A salesperson said, "many new autumn and winter clothes this year are cheaper than last year. If we wait until the end of the season, the discount will not always be as big as before. It is better to buy new products on the promotion of national day."

"This year

No price increases, or even a slight decrease in some styles, mainly related to the decline of the whole garment industry and the decline of the economic environment in the two quarter of spring and summer.

Xinghua shopping center planning department responsible person said that since 2009, the clothing prices in the shopping malls are climbing steadily, and the average price of clothing in the first half of 2012 is higher than that of 3 years ago.

"Sales have not increased in recent years, but prices have been soaring, especially those that fail to meet sales expectations. On the one hand, they are facing pressure of cost, and on the other hand, they are faced with the pressure of inventory.

Therefore, we dare not adjust prices to the autumn and winter clothing, and even some brands want to ensure sales by cutting prices, and seize the market share of this quarter.

The person in charge said.

When the money is full, it will be sold or gained.

Coincidentally, Guangzhou friendship group Foshan shop responsible person also said that this autumn and winter new clothes do not rise or down, is a rational return of price performance.

"Part of the brand clothing price has dropped, this situation is not surprising, because in recent years, many domestic clothing brands began to high-end quality, and prices rise year by year, especially in autumn and winter clothing, the public almost" no discount ", and businesses will also struggle to do deep discounts.

Many people in the industry agree with this view, but there are also analysis points out that if this year's 2008 winter weather, some brands may be out of stock, so the more backward, the discount is not necessarily the lowest. If the public wants to "Taobao", it is better to take advantage of the money when they are ready.

An insider also told reporters that clothing brand new products will generally give a certain discount.

According to the reporter's observation, every day during the National Day golden week, businesses will offer various discount promotions, and the most popular discount items in department stores are current price discount, purchase reduction, purchase and delivery, etc. in fact, "buy send" is generally a coupon.