Brand Development Of Wenzhou Foreign Trade Shoe Enterprises

In the first 8 months of this year, in the slump of the national foreign trade situation, some enterprises in our city have increased and increased considerably.

According to customs statistics, in the 1~8 month of this year, the total export volume of our city was 11 billion 870 million US dollars, a decrease of 1.5% compared with the same period last year, but 23 enterprises in the top 50 of the city's export enterprises showed an upward trend.

Yesterday, reporters accompanied the staff of the Municipal Bureau of Commerce visited some foreign trade enterprises in the face of adversity.

Technology binding to retain foreign businessmen

"Price concessions, excellent quality, technology binding, so that foreign businessmen can not run away."

Zhejiang Xu Da

Pan Dinglong, chairman of the company, said happily that the export volume of the company reached $28 million 557 thousand in 1~8 this year, up by 44.1% over the same period last year.

Pan Dinglong put forth his knack: "price positioning is very important. Our company's shoes are moderately priced, lower than the price of Dongyi," giant "and other brands, higher than the price of ordinary shoe factories. Under the premise that the quality of the same shoes is not sloppy, foreigners are generally more moderate in their choice of prices.

To this end, our factory has set up six inspection stations, from the entry, cutting, molding and other six levels to strictly check, after the shoes are shipped, there will be no quality problems.

In addition, in the past two or three years, our company has invested nearly ten million yuan in equipment investment and R & D, and the R & D staff has increased from 50 last year to 100. At the same time, joint foreign businessmen have jointly developed new products, which have been tied together and foreign businessmen can not run away.

It is understood that the United States special products, Ltd., and Jim La and other companies have increased the volume of orders this year, the company's current 12 production lines have been saturated, orders can not be completed by December this year.

"In the past two or three months, many orders have been pushed off, and we have not been able to produce them."

Pan Dinglong said.

Do not make small orders.

Located in North Yongjia.

This year's export volume grew faster, and its exports increased by 68.7% from 1 to August.

Yu Qiangchun, the chairman of the company, believes that we must not be afraid of losing money. At the very beginning, we often lose money in doing business with foreign businessmen, but at the same time, we need to strengthen our services and quality. At the same time, the quality of our products is excellent. The trust of foreign businessmen has increased, and orders will be rolling in. Even if the prices are raised later, foreign businessmen will generally agree with them if they are reasonable.

Often some enterprises work hard, as soon as they see the loss of money, the follow-up service will not keep up, so it has also lost a lot of orders.

When the company first started working with a company in the United States, it only had 9000 dollars, which could be said to be almost unprofitable, but the company made the garments well and the quality was excellent. Now the American company has brought 8 million dollars to their company every year.

Yu Qiangchun said that enterprises must sink, identify their own positions, concentrate on doing a good job in their own field, and do what they can and will do. Now many enterprises involve too many industries, and when faced with difficulties, they appear a bit impetuous. They are not very good for the development of enterprises. Enterprises must not be allowed to pform at will, but they must be constantly upgraded. Just as their company has worked with the general brands abroad, most of them are now working with mid-range brands, and later they want to cooperate with foreign brands.

Director, Department of foreign trade, Municipal Bureau of Commerce

He said that in the current downward trend of foreign trade exports, the growth of the counter trend of these enterprises not only let us see confidence, but also let us see that there are a number of bright enterprises in Wenzhou's foreign trade export. They either focus on their industry or make full use of their own advantages and constantly innovate. In this downward trend, they can grasp more opportunities.