Deciphering Changshu World Clothing Center How To Make Profits In Advance

In August 28th,

The Convention signing ceremony of the world garment center was held in the world square.

The theme of this conference is "world service reputation" and "wealth takes the whole world" as the theme.

Yuan Qiugui, President of the company and general manager Liu Lanjun attended the meeting and delivered an important speech. Some of the business representatives also made important speeches.

According to statistics, about more than 700 people attended the conference, including more than 350 customers and other public and media reporters.

Liu Lanjun first appreciated the presence of the guests and summarized the achievements of the previous stage.

It has been revealed that as of now, the world clothing investment has accumulated more than 1000 garment brands signed, including children's clothing, fashion women's wear, trousers and other clothing categories, and has made a major breakthrough in the number, regional and richness of the clothing brands.

At present, the investment from one to three levels has been successful, and the four floor investment promotion has made great progress.

In recent years, Changshu garment city has been striding forward to the goal of scientific development, intensive development, pformation and upgrading, and strives to advance to the goal of the first, the world famous clothing distribution center and the comprehensive business district.

The Changshu world clothing center, which is built by the government and enterprises, is in line with the overall strategic plan of the garment city, and has made significant innovations in its business philosophy and business mode.

In his speech, the customer expressed confidence in entering the world clothing market. He also said he should seize the present opportunity to make the clothing business bigger and stronger.

Yuan Qiu, chairman of the project investment Fang Xing Yuan holding company, thanked the social circles for their support and support for the world fashion center for a long time.

Since its establishment, the world clothing center has won the honorary title of Jiangsu provincial Market Association's key cultivation project, Changshou City key construction project and Changshu landmark construction project.

It is understood that the Changshu world clothing center is constructed by Xingyuan holding group, with a total construction area of 150 thousand square meters. It consists of 3000 professional markets with property rights shops and 7-26 business and apartment towers.

The world clothing center has pioneered the ten functions of "wholesale trade fair" (EXPO-COMPLEX), including the wholesale, exhibition display, fashion publishing, international procurement, design center and OEM (ODM). With the whole industry chain mode of one-stop service, the management company has been established by the industry elites with more than ten years of professional market operation and management experience. It has pioneered the operation mode of "one core, two platforms and three service systems", creating a new market center for Chinese garment enterprises, and striving for the global sourcing center of Chinese clothing.

The world clothing center is located in the Changshu garment city out of print core area, surrounded by many mature markets.

The Changshu world clothing center consists of two parts: the market office building and the sunken world service square, which are invested by Xingyuan holding and Changshu Garment City Management Committee. It is a perfect project of government enterprise cooperation.

The world clothing center has many advantages that the market can not match. It is the 30 thousand square meter world service square. The world clothing Plaza will become the public activity center of the business circle.

The main venue, the main venue of Changshu shopping and Tourism Festival, and the central stage of fashion release.

The world clothing center 25 meters wide north and south main channel, 11 meters wide main channel to build indoor landscape coordinates to make customers stroll around, and feel a sense of openness. The 2.6 meter passageway popularity is a perfect yardstick for wholesale customers to walk.

From one level to six storey, the average height is more than 5 meters, so that the 30 square meter standard main berth can also aggregate the needs of brand display, wholesale and retail and store stock, and the two two storey garage has more than 1500 parking spaces with the world service square.

Changshu garment city is the most typical business segment of the national garment market. The world clothing center will be the leading market of Changshu's clothing market.

Market positioning is mainly based on women's clothing, which is assisted by men's clothing, trousers, fur bags, and other formats, so that buyers can live in the world to achieve one-stop shopping.

At present, the location of the world clothing center floor is: first floor: International 4A shopping tourism area (Tourism Distribution Center); first floor: fashion girl clothing, men's wear; two floor: fashion women's wear, jeans area; three level: boutique women's clothing; four floor: brand clothing comprehensive area; five level: brand clothing to join, display; six level: multi-functional catering matching.

Human centered management is the most important part of business operation and management.

As an emerging market, there will surely be a stage of market incubation. If shortening the business period, it is the key to successful operation of every market to enable merchants to recover their investment and make money in advance.

In this regard, Liu Lanjun put forward six ideas, so that businessmen in the world clothing center can earn money, and loyalty to the project.

The first is to solve the problem of supply and sustainable operation.

The problem of goods supply has always been a major problem for apparel operators. The world clothing center management company will organize businesses to carry out nearly 100 brand docking meetings with the origin of clothing brands such as Guangdong and Fujian, so that businessmen can act as the most competitive clothing brands and solve the problem of settling agents at the first level.

The world clothing center will establish a cooperative alliance relationship with the most competitive clothing brand manufacturers in the country. It will attract the most competitive brands and attract the most powerful clothing dealers in the form of managing company guarantee.

The second is brand development and innovation marketing network.

The world clothing center will set up a super brand development team to serve all businesses in the world clothing industry.

The world garment development team set up three-dimensional marketing data, and allied to all department stores, supermarkets, boutiques and clothing operators in Jiangsu.

Large scale alliance market meetings are held regularly every year, and garment sourcing Expo is held to help businesses build brand channels.

The brand development department takes the expansion of the wholesale network as the core, helps merchants to expand the wholesale network in East China, and comprehensively enter the two or three line urban garment market.

The third is shopping tourism, creating a new mode of wholesale and retail.

As a benchmark project built by government and enterprises, the Changshu world clothing center is a key cultivation project in Jiangsu, a key construction project in Suzhou, and a landmark construction project in Changshu.

The first floor is a national AAAA shopping center, which will bring more than 4 million tourists every year. It will also spread the brand image of the world service center to all parts of the world.

The fourth is a huge promotion cost, a comprehensive publicity campaign.

The Changshu world clothing center has set up a huge promotion fund to carry out three dimensional promotion in various channels and in all directions to ensure that the project is prosperous.

The world clothing center will regularly carry out publicity on brand image, market culture, create sufficient popularity and financial resources, enhance the ability of "attracting Ginner" and create a sustained market prosperity.

At the same time, we will summarize the business resources, release the latest brand activities and wholesale information, and quickly do the prosperous market.

Fifth is

Entity store + virtual shop breaks time and space.

The Changshu world clothing center will join several major electricity supplier operators to build a professional online shopping mall of the world garment center.

In the world clothing, a physical store is equipped with an online store and equipped with special operators.

Through the online shop to release the latest style, the latest information, the combination of online and offline, to break the space constraints, unlimited extension of the shop space.

Through e-commerce, face the procurement terminal, achieve market operation without borders, no geographical restrictions, 24 hours of opening to customers, 24 hours of business do not go out of business.

Sixth, perfect supporting services to facilitate business.

Opening up the shuttle bus: we will open the regular shuttle bus to the market in Jiangsu to facilitate regular procurement by buyers. Brand press conference: the Plaza performing arts center is open at any time to facilitate the brand business to hold a large brand press conference; regulate logistics and pportation: contract with many third party logistics companies, stipulate timeliness, send goods at group buying prices, reduce freight costs; organize large-scale events, strong field: Changshu world clothing center will hold various types of activities of different sizes.

Weekly activities, quarterly activities, for the project momentum, attracting consumers.