Ssha Gyaphak Ke Women's Clothing Beijing General Agent

Yu Li, 27 years old Ssha Gyaphak Ke women's wear brand Beijing district general agent start-up fund: 170 thousand yuan

Capital allocation: 20 thousand yuan to join the margin +5 million yuan +9 million yuan store rent (store rent 15000 yuan per month, two months to pay a month, and the need to prepare more than 3 months' rent, because it can not guarantee immediate profits) +1 million employees salary composition: 20 to 30 years old white-collar women can make profits: from the first store in October 2001, has developed to fourth stores, the profits will certainly be, but in order to get higher profits, it is necessary to achieve a certain scale, I am working in this direction.

Reasons for Entrepreneurship: 70% of the demand for change, +30%'s personal favorite 70% of the demand for change: I was a senior secretary in Chinese and English when I was in University. After graduation, I worked as a secretary in a foreign company. After sitting there for a long time from the front desk Secretary to the Secretary of the board of directors, I felt that there was no breakthroughs. I realized that in the secretarial industry, I had reached the end. I want to change my career, but I don't know which way to turn. I can't seem to find my life coordinates at once. At this time, I learned that a friend of mine ran a clothing store and managed well. I wonder if I can do it myself. I began to look for information in newspapers and magazines, because there were many messages on the top of which I wanted to join. I started faxing and calling. At first I was embarrassed, because after all, I had no experience, so I wrote all the questions I thought of on paper, and then read the questions on paper. At that time, I contacted many companies, I think those companies must feel that I am immature and inexperienced. Finally, Yiyang International Co., Ltd. decided to take me in to represent Ssha Gyaphak Ke. clothing Brand. I set up the company with the fastest speed and opened my first store in Feng Lian square.

　　 30% of the people love it:

When I decided to run my own business when I resigned, I also thought about it for a long time. I was thinking about what industry is suitable for women to do and what to do. Later, we identified the agent Ssha Gyaphak Ke brand. I am glad to have chosen the right industry, because I think this industry is more suitable for women, and I like it very much. I like drawing from an early age, and also very sensitive to clothing. I think if you want to operate independently, you'd better choose industries that you are familiar with, and try not to choose industries that you are not familiar with. And you must love the industry you choose so that you can put your heart into it.

Initial stage: 50% market survey +20%'s courage and boldness +20% staff training +10% advertising 50% market survey:

No matter what you do, there must be a detailed market investigation before. Before opening the first store, I visited many shopping malls, and finally chose Feng Lian square, because Feng Lian is a rental store, and each store can collect money independently so that cash flow can be guaranteed. Besides, the clothes I run are for white-collar women aged 20 to 30 years old. They work in office, dress professionally, but also feel fashionable. It's all about offices around Feng Lian square, which has a large customer base.

　　 20% courage and boldness:

I used to work in an office, and there were not many opportunities to get in touch with others. But after being run independently, I often need to contact the managers of the shopping malls, contact with my shopping guide, and deal with various problems, which I have never met in my previous work. Sometimes I can't believe I have such courage and courage.

　　 20% staff training

Because it is joined, so the quality and design of clothing is not something I can control, and it is gratifying that "Zacapa Qi" grew up with me. In order to provide customers with the most satisfactory service, I will train my staff and ask them to provide customers with the most comfortable, considerate and sincere service.

　　 10% advertising

In addition to doing some advertising with the company, I will do some publicity for myself, such as the establishment of VIP card. When we come to new products, we will pass customers, even if they do not have time to come, we can also feel our thoughtfulness.