Jiangsu Wants To Build "Brand Jiangsu" By This International Clothing Festival.

In the past fourteen years, under the condense of "brand Jiangsu and fashion Jiangsu",

Witnessed the orderly pformation and upgrading of Jiangsu's textile and garment industry, and witnessed the rapid rise of Jiangsu's fashion creativity.

As a strong promoter of Jiangsu Fashion Festival, Xie Ming, President of Jiangsu Textile Industry Association, has a deep feeling: as the scale of clothing festival continues to expand, the level of its exhibitors brand is also improving.

For the upcoming fourteenth dress Festival, Xie Ming said there will be three bright spots: first, the exhibition will highlight the display of brand enterprises; two, the atmosphere of fashion creativity will be more intense; three, the series activities will be more abundant, adding to the exhibition's icing on the cake.

Over the past fourteen years, the Jiangsu apparel Festival has played a positive role in guiding the healthy development of the industry, promoting the construction of its own brand and promoting industrial upgrading.

Worthy of the name "brand Jiangsu"

Jiangsu is a famous textile and clothing Province in China, and is also the first province to enter the trillions of industries. The implementation of brand strategy and the development of independent brands have become the conscious behavior of industry enterprises.

Driven by the Jiangsu clothing festival, "brand Jiangsu" has made brilliant achievements.

It is understood that as of now, Jiangsu has 2 world famous brands in China -- sunshine, Bosideng, more than 50 famous Chinese brands, more than 30 well-known trademarks in China, and more than 300 famous brands in Jiangsu.

Bosteng, born in Jiangsu, has become a leading brand in the field of Chinese down garments. Its early brand internationalization strategy is now becoming more and more firm.

On July 26th, one day before the London Olympics, Boston's London flagship store opened to show the fashion debut of China's largest brand down garment operator.

A more international Bosideng has begun a new journey.

In this regard, Gao Xiaodong, chairman of Boston Limited by Share Ltd, was filled with emotion.

He told reporters that the road of brand internationalization is a long process. Bosideng is investing more in the early stage rather than eager to make profits.

Now, for the whole group, Bosideng has broken through the single category down garment and is developing in depth towards the four seasons of clothing.

It is understood that the Boston exhibition hall will set up the "Bosideng brand 20th anniversary large-scale video Exhibition" at this clothing festival. It takes time as the axis and takes the growth of enterprises as the main line. It adopts static display boards and LED image combination methods, and divides into 5 sections, namely, "starting a business hard", "showing up sharp edges", "stirring up the state of God", "famous brand strategy" and "surpassing dreams".

When it comes to Jiangsu's clothing brand, Alton can not help mentioning.

Since its establishment in 2003, nearly ten years ago, Alton has integrated operation mode through brand operation, commodity planning, production and retailing, which is controlled by the company. It not only successfully solved the various constraints of the traditional clothing industry, but also developed a strong business platform with a unique development mode, and quickly realized the scale of the chain.

The overall lead.

Aldun men wear the SPA mode that wins by "fast".

On the one hand, under the unified commodity planning, we take group order production to get the advantage of cost leadership. On the other hand, we have abolished the agent system, which is directly distributed from headquarters to terminal sales through information management and direct management. There is no intermediate link to ensure the absolute superiority of commodity prices.

Chairman of the chairman of the brand of Alton, told reporters that although aldun ton realized its rapid development with its unique operation mode, the Jiangsu clothing festival has made great contributions to the expansion of brand influence.

"It is through the Jiangsu apparel festival's platform that more consumers can learn about Alton, which is of great significance for helping enterprises to expand their markets, promote their brands and enhance their strength."

The interview before the clothing festival also let reporters know some "low-key work, mature operation" brand enterprises, such as group hung enterprises.

Founded in 2002, it has become an enterprise group integrating product development, textile production, garment manufacturing and brand operation.

In the ten years of development, the garment manufacturing and brand operation of the company have been synchronized.

From the original 6 million of the capital, grew to 300 million of the fixed assets, annual sales of 680 million of the total number of enterprises, become the largest high-end menswear manufacturing base and high-end men's clothing brand operators in East China.

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The industrial chain is more perfect.

Reporters in the fourteenth Jiangsu clothing festival exhibition before the interview, the deepest impression is that Jiangsu's textile and garment industry increasingly attaches importance to the construction and improvement of the industrial chain.

Yancheng City textile dyeing and finishing Industrial Park was established in 2008.

At the very beginning of its establishment, the park established a strategic vision of "the development of the upstream and downstream industry chain centered on the dyeing and finishing industry, centered on high-end dyeing and finishing and high-grade fabrics", and the development orientation of "relevance, concentration and intensity".

It is understood that before the establishment of the park, Yancheng City textile and garment industry mainly focused on upstream development. The completion of the park made up for the gap in the industrial chain, and accelerated the promotion of the dyeing and finishing industry.

According to Han Buyang, Secretary of the party industry committee of Yancheng City textile dyeing and finishing Industrial Park, the planning area of Yancheng City textile dyeing and finishing Industrial Park is 23.3 square kilometers, and the overall plan is compiled by the China Textile planning and Design Institute. It is divided into six areas: "dyeing and finishing core area, high-end weaving area, clothing home textile area, science and technology research area, supporting service area, storage and logistics area".

At present, the park has successively settled in 12 textile dyeing and finishing enterprises, and initially formed the industrial pattern of spinning, weaving, printing and dyeing.

The clothing industry is a traditional industry in Gaochun County of Jiangsu Province, which has a deep foundation.

However, the clothing industry in the county is still in the processing stage, mainly due to the lack of its own brand.

Yang Puhong, deputy director of Gaochun County Bureau of industry and commerce, said that in the future development, the county's textile and garment industry will change its growth mode and gradually extend its industrial chain to product design, raw material procurement, warehousing and pportation, order processing, wholesale operation and terminal retail.

At present, this trend has been initially revealed. The Gaochun world clothing exhibition and trade platform Co., Ltd., which is incorporated in the county, provides all-around services around the design, planning, promotion and chain stores of the clothing brand.

Jiu Jiu group owns the two major categories: Jiu Jiu silk home textile and Shanghai Hao Ye home textile.

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Since its establishment in 1986, the group has always been focusing on silk.

Today, the group has formed a whole industry chain development pattern with mulberry, silkworm rearing, silk reeling, silk weaving and home textile terminal products.

It is understood that the group is also in Jiangsu, Yunnan and other provinces and municipalities have high-quality silkworm cocoon raw material base, in Uzbekistan established sericulture and silk production and processing base.

In fact, with the development of global economic integration, competition among brands has escalated from "individual to individual" competition to "industrial chain to industrial chain" competition.

Nowadays, China's textile and garment industry is still at the low end of the global industrial chain. It is necessary to enhance the competitiveness of textile and clothing and improve the added value of products, which is supported by creativity, R & D, design, management, marketing, logistics, services and other related industries.

We believe that as a major province of textile and clothing, Jiangsu will bring new surprises to the industry in the future.