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Hangzhou Garment Enterprises Wading O2O

2012/8/28 11:51:00 25

Clothing EnterprisesHangzhou Women'S WearHangzhou

O2O (Online To Offline) will soon combine offline business opportunities with the Internet to make the Internet the front desk for offline pactions.

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clothing

In the weak environment, Hangzhou

Clothing enterprise

O2O will also begin to wade into the water. In September this year, on the road of Xiang Ji Temple, the more than 400 square meter clothing experience museum will meet with consumers. Besides the past e-commerce, it will also integrate the offline experience.


"Now online shopping, whether the style or the fabric can only look at the picture, this is obviously not enough. What we need to do is not only let the consumers enjoy the price on the Internet, but also hope to pass.


Through experience shop, consumers can enjoy more value-added services.

Zhejiang Goldwell Technology Co., Ltd., vice president of strategy Song Weijun introduced.


Zhejiang Goldwell science and Technology Co., Ltd. is the predecessor of the company

Hangzhou women's wear

Zhejiang Goldwell

Clothes & Accessories

The limited company set foot in the electricity supplier from the beginning of this year to establish Goldwell, but it did not adopt the traditional B2B and B2C mode. Instead, it adopted the O2O mode of attracting online consumption under the online price and experiencing the "drain" to the online through offline experience.


Today, the website has successfully entered coach, JUST MODE, D&G and other brands. Goldwell has promised that its network price of the same commodity will be consistent with the entity price.

Consumer

On the Internet, you can see the Chinese style, try it on in the physical store, and be able to become friends with other customers who come to the store.

In Song Weijun's view, the entity store is more like a "club" or "club".

At present, Jinhua, Yiwu, Ling'an, Wuxi and other places have already opened the experience hall first.


At present, Jinhua, Yiwu, Ling'an, Wuxi and other places have already opened the experience hall first.


Hangzhou is located in the northern part of the southeast coast of China. It is the provincial capital of Zhejiang Province, the vice provincial city, the largest city in Zhejiang Province, and one of the two sub center cities in the Yangtze River Delta economic circle.

Hangzhou has many tourist attractions in the world record of the World Records Association of China.


Hangzhou has a long history, and it has been over 2200 years since the founding of the Qin Dynasty.

Hangzhou is also the five generation of Wu Yue's western house and the Southern Song Dynasty capital. It has "heaven on earth and Suzhou and Hangzhou", which expresses the heartfelt praise of people from all ages to this beautiful city.

In the Yuan Dynasty, Marco Polo, a traveller from Italy, was praised as "the most beautiful and luxurious city in the world".

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