Price War Urges Small And Medium Businesses To "Tide Over The Sand"

In the next round of price war, the small and medium businesses are already at the end of the road.

According to the latest statistics from AI consulting, in the two quarter, the sales scale of domestic B2C market was 89 billion 350 million yuan, an increase of 43.7%, an increase of over 140% over the same period last year.

At the same time,

The concentration of the online shopping market has been greatly improved. Apart from the top ten electricity suppliers, the market share of the remaining electricity suppliers has shrunk by 50% compared with the previous quarter, only about 5%.

In the past, as the most intense price war in history, the past two quarters, as the low consumption season, showed strong performance this year.

In the two quarter, the size of China's online shopping market was 268 billion 370 million yuan, an increase of 17.6% over the first quarter, an increase of 51.6% over the same period last year.

Among them, the B2C market size was 89 billion 350 million yuan, an increase of 43.7%, an increase of more than 140% over the same period, accounting for 33.3% of the scale of the online shopping market, and the first breakthrough of 30%.

According to the current trend, the online shopping market will maintain a 15%-20% growth rate in the three quarter, and the market paction scale is expected to exceed 320 billion.

At the same time, in the two quarter, large business enterprises, led by Tmall, Jingdong mall and suning.com, joined in a large price war represented by 3C appliances, allowing the growth of the online shopping market in the two quarter to grow more than expected, and also made the B2C market concentration increase substantially.

Currently, the top ten B2C providers.

The share has exceeded 94%, and the market share of other small and medium sized electricity suppliers has shrunk by 50% compared with the first quarter, accounting for only about 5% of the market share.

The industry believes that if the new round of price war starts, these small and medium-sized electricity providers will probably not have a foothold.

A new round of price war launched by Jingdong mall is about to start.

Including Tmall, suning.com, and even Gome online shopping mall and other big brothers responded.

This will allow

The degree of concentration is further enhanced.

After the small and medium-sized electricity providers have been out, it will be a reshuffle of the big business.

Ding Jiaqi of analyst of Ai Rui advisory network expresses, to electric business enterprise, price war has become normal.

For the price war initiated by peers, if we do not fight, it will affect our market share.

However, the profit in the field of electricity supplier is not high, and the long-term price war will cause great pressure on the enterprises, or even be eliminated.

In this case, the big business people are tightening up the fence and preparing for the rainy day.

In the two quarter, the major network operators had great actions in infrastructure construction, platform opening, business expansion and financing.

In April, suning.com launched its business travel channel and May online liquor channel; Tmall announced strategic cooperation with nine express companies; Dangdang exclusively operated QQ online shopping books and mother and infant business in June; and Yue bee network, temple library network and wheat bag were successively financed.